Web Directions 2018 Design outside the lines As the discipline of design broadens its horizons, new challenges are arising. To continue making an impact, designers need to evolve how they work, learn, and differentiate themselves. Andy Polaine โ Fjord โ Designing for the long-term โ Web Directions 2018
โ Web Directions 2018 First World Problems are actual problems. And Kendall Jenner canโt help us. Image source: Georges Biard - Wikimedia Andy Polaine โ Fjord โ Designing for the long-term โ Web Directions 2018
Web Directions 2018 12 Most digital products arenโt products. Theyโre service ecosystems. Political, economic, social, technological ecosystem โข We need to prevent our service from becoming obsolete โข We need to understand the effect of our service on society Business ecosystem โข We need to extend our market offering โข We are falling behind our competitors Multi-channel service โข Our brand experience is not seamless โข Our service needs to feel more personalized and magical Single touchpoint โข People are not using our service โข We donโt know how to reach and connect with our customers
the 19th century was not responsive to the complex nature of modern architecture.โ 15 Andy Polaine โ Fjord โ Designing for the long-term โ Web Directions 2018 Sydney Opera House nomination by the Government of Australia for inscription on the World Heritage List Image source: State Archives and Records of NSW
construction going on at the building site so therefore development was not very far ahead of what was actually going on at the site at any one time.โ 16 Andy Polaine โ Fjord โ Designing for the long-term โ Web Directions 2018 Jรธrn Utzon Image: Popperfoto/Getty Images
rest and recover in order for the training I do to be absorbed by my body.โ Usain Bolt 24 Andy Polaine โ Fjord โ Designing for the long-term โ Web Directions 2018 Image: Fernando Frazรฃo/Agรชncia Brasil