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Design for the Long-Term

Andy Polaine
April 15, 2018

Design for the Long-Term

Presentation at Web Directions Design 2018
13th April 2018

Andy Polaine

April 15, 2018
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  1. Designing for
    the long-term
    Design and Innovation from
    Accenture Interactive
    Andy Polaine
    APAC Regional Design Director – Fjord
    @apolaine @fjord
    Web Directions – Design 2018

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  2. 2
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Progress
    30 years remaining

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  3. 3
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Progress

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  4. The Need for Speed
    4
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image source: Nick Fewings on Unsplash

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  5. Mindfulness &
    Long-Term Thinking
    5
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image source: Adrian on Unsplash

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  6. The Digital Ephemera
    Problem
    6
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image source: David Zawila on Unsplash

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  7. “We shape our tools and
    thereafter they shape us.”
    Marshall McLuhan/J.M.Caulkin
    7
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image © Karsh Estate

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  8. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Design outside
    the lines
    As the discipline of design broadens its horizons, new challenges
    are arising. To continue making an impact, designers need to evolve
    how they work, learn, and differentiate themselves.
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

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  9. 9
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Perhaps none of it matters.
    Until it does.
    Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/

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  10. 10
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    First World Problems
    are actual problems.
    And Kendall Jenner
    can’t help us.
    Image source: Georges Biard - Wikimedia
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

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  11. The capability of technology is
    always overestimated.
    The difficulty of great design is
    always underestimated.
    11
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

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  12. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    12
    Most digital products aren’t products.
    They’re service ecosystems.
    Political, economic, social, technological ecosystem
    • We need to prevent our service from becoming obsolete
    • We need to understand the effect of our service on society
    Business ecosystem
    • We need to extend our market offering
    • We are falling behind our competitors
    Multi-channel service
    • Our brand experience is not seamless
    • Our service needs to feel more personalized and magical
    Single touchpoint
    • People are not using our service
    • We don’t know how to reach and connect with our customers

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  13. 13
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Learning from
    landscape architecture
    Image: Durkc - Wikimedia

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  14. 14
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Learning
    from
    architecture
    Image source: State Archives and Records of NSW

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  15. “The separation of architecture and
    engineering that had begun in the
    19th century was not responsive to
    the complex nature of modern
    architecture.“
    15
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Sydney Opera House nomination by the Government of
    Australia for inscription on the World Heritage List
    Image source: State Archives and Records of NSW

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  16. “We made the working drawings just
    ahead of the actual construction going
    on at the building site so therefore
    development was not very far ahead of
    what was actually going on at the site
    at any one time.”
    16
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Jørn Utzon
    Image: Popperfoto/Getty Images

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  17. 17
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    A deadly lack of
    long-term thinking
    Image: Durkc - @Natalie_Oxford

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  18. 18
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Voyager
    37 years on
    Image: NASA/JPL-Caltech

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  19. 19
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Four Principles
    and a Metaphor
    Image: The Kobal Collection

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  20. 20
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image: NASA/JPL-Caltech
    01.
    Design for
    long-term &
    worst case
    scenarios

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  21. 21
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image: Tim Ross - Wikimedia
    02.
    Design for
    ecosystems,
    not products

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  22. 22
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image: Wikimedia
    03.
    Balance ego
    with humility

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  23. 23
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image: Fernando Frazão/Agência Brasil
    04.
    Go slow to
    go fast later

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  24. “Sleep is extremely
    important to me – I need to
    rest and recover in order for
    the training I do to be
    absorbed by my body.”
    Usain Bolt
    24
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Image: Fernando Frazão/Agência Brasil

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  25. 25
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    The four
    seasons of
    design
    Image: John Seymour - The Complete Book of Self-Sufficiency

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  26. 26
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    The four
    seasons of
    design
    Image: John Seymour - The Complete Book of Self-Sufficiency

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  27. 27
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    The four
    seasons of
    design
    Image: John Seymour - The Complete Book of Self-Sufficiency

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  28. 28
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Spring
    Synthesis
    Concepting
    Alpha
    Beta
    Pilots
    Image: Wilfried Santer - Unsplash

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  29. 29
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Summer
    Launch
    Scale
    Manage
    Image: Kekai Ahsam - Unsplash

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  30. 30
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Autumn
    Harvest
    Reevaluate
    Prune back
    Repair
    Stock up for winter
    Image: Aaron Burden - Unsplash

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  31. 31
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Winter
    Stop
    Recover
    Take stock
    Research
    Dream
    Get ready for Spring
    Image: Andy Polaine

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  32. The cycle never ends
    32
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Winter
    Autumn
    Summer
    Spring

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  33. Thank you.
    Design and Innovation from
    Accenture Interactive
    Andy Polaine
    APAC RDD – Fjord
    @apolaine @fjord
    Web Directions – Design 2018

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