Towards Mindful Service Design

Presented at Service Design Days, Barcelona, 5th September 2018

Transcript

1. Towards mindful service design Design and Innovation from Accenture Interactive Andy Polaine Group Design Director – Fjord Client Evolution @apolaine @fjord Service Design Days | Barcelona 2018
2. 2 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Progress 30 years remaining
3. 3 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Progress?
4. The speed cycle 4 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 (This is how it can feel to clients)
5. Mindfulness & Long-Term Thinking 5 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image source: Adrian on Unsplash
6. “We shape our tools and thereafter they shape us.” Marshall McLuhan/J.M.Caulkin 6 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image © Karsh Estate
7. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Design outside the lines As the discipline of design broadens its horizons, new challenges are arising. To continue making an impact, designers need to evolve how they work, learn, and differentiate themselves. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
8. 8 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Perhaps none of it matters. Until it does. Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/
9. 9 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 First World Problems are actual problems. And Kendall Jenner can’t help us. Image source: Georges Biard - Wikimedia Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
10. The capability of technology is always overestimated. The difficulty of great design is always underestimated. 10 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
11. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 11 Elegant simplicity in exponentially complex ecosystems is hard. Political, economic, social, technological ecosystem Business ecosystem Multi-channel service Single touchpoint
12. 12 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The long-term thinking of landscape architecture Image: Durkc - Wikimedia
13. 13 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Designing to think in architecture Image source: State Archives and Records of NSW
14. 14 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 A deadly lack of long-term thinking Image: Durkc - @Natalie_Oxford
15. 15 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Voyager 37 years on Image: NASA/JPL-Caltech
16. 16 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 An approach to mindful service design Image: Andy Polaine
17. 17 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: NASA/JPL-Caltech 01. Design for the future you
18. 18 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Tim Ross - Wikimedia 02. Consider the full context of the ecosystem
19. 19 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Wikimedia 03. Use both ego and humility in balance
20. 20 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Fernando Frazão/Agência Brasil 04. Go slow to go fast later
21. “Sleep is extremely important to me – I need to rest and recover in order for the training I do to be absorbed by my body.” Usain Bolt 21 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Fernando Frazão/Agência Brasil
22. 22 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency
23. 23 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency
24. 24 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency
25. 25 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Spring Synthesis Concepting Alpha Beta Pilots Image: Wilfried Santer - Unsplash
26. 26 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Summer Launch Scale Maintain Observe Enjoy Image: Kekai Ahsam - Unsplash
27. 27 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Autumn Harvest Reevaluate Prune back Repair Stock up for winter Image: Aaron Burden - Unsplash
28. 28 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Winter Stop Recover Take stock Research Dream Get ready for Spring Image: Andy Polaine
29. The cycle never ends 29 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Winter Autumn Summer Spring
30. Choose your cadence. And it is a choice. 30 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Month Sprint Week Day Project
31. “Don’t just do something. Stand there!” Martin Gabel 31 Image: Fernando Frazão/Agência Brasil Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
32. Thank you. Andy Polaine @apolaine @fjord Service Design Days | Barcelona 2018