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Towards Mindful Service Design

Andy Polaine
October 05, 2018

Towards Mindful Service Design

Presented at Service Design Days, Barcelona, 5th September 2018

Andy Polaine

October 05, 2018
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Transcript

  1. Towards
    mindful
    service design
    Design and Innovation from
    Accenture Interactive
    Andy Polaine
    Group Design Director – Fjord Client Evolution
    @apolaine @fjord
    Service Design Days | Barcelona 2018

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  2. 2
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Progress
    30 years remaining

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  3. 3
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Progress?

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  4. The speed cycle
    4
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    (This is how it can feel to clients)

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  5. Mindfulness &
    Long-Term Thinking
    5
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Image source: Adrian on Unsplash

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  6. “We shape our tools and
    thereafter they shape us.”
    Marshall McLuhan/J.M.Caulkin
    6
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Image © Karsh Estate

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  7. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    Design outside
    the lines
    As the discipline of design broadens its horizons, new challenges
    are arising. To continue making an impact, designers need to evolve
    how they work, learn, and differentiate themselves.
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

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  8. 8
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Perhaps none of it matters.
    Until it does.
    Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/

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  9. 9
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    First World Problems
    are actual problems.
    And Kendall Jenner
    can’t help us.
    Image source: Georges Biard - Wikimedia
    Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

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  10. The capability of technology is
    always overestimated.
    The difficulty of great design is
    always underestimated.
    10
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018

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  11. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
    11
    Elegant simplicity in exponentially
    complex ecosystems is hard.
    Political, economic, social, technological ecosystem
    Business ecosystem
    Multi-channel service
    Single touchpoint

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  12. 12
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    The long-term thinking of
    landscape architecture
    Image: Durkc - Wikimedia

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  13. 13
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Designing to
    think in
    architecture
    Image source: State Archives and Records of NSW

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  14. 14
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    A deadly lack of
    long-term thinking
    Image: Durkc - @Natalie_Oxford

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  15. 15
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Voyager
    37 years on
    Image: NASA/JPL-Caltech

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  16. 16
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    An approach to
    mindful service
    design
    Image: Andy Polaine

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  17. 17
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Image: NASA/JPL-Caltech
    01.
    Design for
    the future
    you

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  18. 18
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Image: Tim Ross - Wikimedia
    02.
    Consider the
    full context
    of the
    ecosystem

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  19. 19
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Image: Wikimedia
    03.
    Use both ego
    and humility
    in balance

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  20. 20
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Image: Fernando Frazão/Agência Brasil
    04.
    Go slow to
    go fast later

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  21. “Sleep is extremely
    important to me – I need to
    rest and recover in order for
    the training I do to be
    absorbed by my body.”
    Usain Bolt
    21
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Image: Fernando Frazão/Agência Brasil

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  22. 22
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    The four
    seasons of
    design
    Image: John Seymour - The Complete Book of Self-Sufficiency

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  23. 23
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    The four
    seasons of
    design
    Image: John Seymour - The Complete Book of Self-Sufficiency

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  24. 24
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    The four
    seasons of
    design
    Image: John Seymour - The Complete Book of Self-Sufficiency

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  25. 25
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Spring
    Synthesis
    Concepting
    Alpha
    Beta
    Pilots
    Image: Wilfried Santer - Unsplash

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  26. 26
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Summer
    Launch
    Scale
    Maintain
    Observe
    Enjoy
    Image: Kekai Ahsam - Unsplash

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  27. 27
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Autumn
    Harvest
    Reevaluate
    Prune back
    Repair
    Stock up for winter
    Image: Aaron Burden - Unsplash

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  28. 28
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Winter
    Stop
    Recover
    Take stock
    Research
    Dream
    Get ready for Spring
    Image: Andy Polaine

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  29. The cycle never ends
    29
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Winter
    Autumn
    Summer
    Spring

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  30. Choose your cadence.
    And it is a choice.
    30
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
    Month
    Sprint
    Week
    Day
    Project

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  31. “Don’t just do
    something.
    Stand there!”
    Martin Gabel
    31
    Image: Fernando Frazão/Agência Brasil
    Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018

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  32. Thank you.
    Andy Polaine
    @apolaine @fjord
    Service Design Days | Barcelona 2018

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