SEO.pptx.pdf

Transcript

1. SEO Beginners Course In Infycle Technologies
2. What is SEO? SEO stands for Search Engine Optimization. The goal of SEO is to enhance the chances of a website ranking higher in search engine results pages (SERPs) when users search for relevant keywords or phrases. Types of SEO: ► On-Page SEO ► Off-Page SEO ► Technical SEO
3. On-Page SEO is a critical aspect of optimizing your website for search engines. It involves optimizing various elements on individual web pages to improve their visibility and relevance to search engines. We Focus More on, 1. Keyword Research 2. Title Tags 3. Meta Description 4. Header Tags 5. CMS 6. Linking 7. Anchor Text 8. Featured Snippet 9. Schema Markup What We Focus on On-Page SEO?
4. What We Focus on OFF-Page SEO? Off-page SEO refers to optimization activities that are performed outside of your website to improve its visibility, authority, and relevance on the internet. Here are key elements to focus on for effective off-page SEO: 1. Backlink Building 2. Social Media Presence 3. Social Bookmarking 4. Guest Posting 5. Article Submission 6. Local SEO 7. Content Marketing
5. Technical SEO Technical SEO refers to the optimization of a website's technical aspects to improve its search engine visibility and performance.Here are key areas that technical SEO focuses on: 1. Website Speed and Performance 2. Mobile-Friendly Design 3. Canonicalization 4. Crawling and Indexing 5. Core Web Vitals 6. Sitemaps
6. Key Components of SEO: ► SEO is an ongoing process, as search engine algorithms evolve, and new content is constantly being created on the internet. ► Websites that consistently implement effective SEO strategies are more likely to rank higher in search results and attract a larger audience. ► Learning SEO course in Chennai can gives a best credibility and accreditation for your Digital Marketing career.
7. Key Components of SEO Keyword Research On-Page/Off-Page Optimization Technical SEO Content Creation User Experience (UX) Local SEO
8. Why Does SEO Matters? ► Increased Visibility: SEO helps your website show up in search results, making it more likely that people will discover and visit your site. ► Traffic Quality: Visitors from search engines are often actively looking for information or solutions related to your content, making them more likely to engage with your site. ► Better User Experience: SEO involves improving the structure and content of your website, which enhances the overall experience for visitors.
9. Learn SEO in 120 Days Week 1-2 Introduction to SEO Week 3-4 On-Page SEO Week 5-6 Off-Page SEO Week 7-8 Technical SEO Week 9-10 Keyword Research Week 11-12 Local SEO Week 13-14 SEO Analytics Week 15-16 SEO Copywriting Week 17-18 E-commerce SEO Week 19-20 International SEO Week 21-22 SEO Tools
10. Future Of SEO in 2024 The Future of SEO is Always Changing. It's important to stay updated on industry news, algorithm changes, and emerging technologies to adapt your SEO strategy accordingly. ► Artificial Intelligence (AI) and Machine Learning (ML) ► User Experience (UX) Signals ► Content Quality and Relevance ► E-A-T (Expertise, Authoritativeness, Trustworthiness) ► E-E-A-T ► Core Web Vitals ► Mobile friendliness
11. Thank You ► Consistency is key. Dedicate a specific amount of time each day or week to learning and practicing SEO. ► Engage in online communities and forums related to SEO to stay updated and ask questions. ► Follow industry blogs and subscribe to reputable SEO newsletters for the latest trends. ► Experiment with what you learn by applying it to your website or a personal project or by taking a Digital Marketing course in Chennai in Infycle Technologies. ► Remember, SEO is a dynamic field, and continuous learning is essential to stay ahead of algorithm changes and industry trends. ► Good luck with your learning journey!