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ACT-W: UX and Machine Learning
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Ash Dzick
May 06, 2019
Design
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ACT-W: UX and Machine Learning
Ash Dzick
May 06, 2019
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Transcript
Solving What to Solve UX + Machine Learning @ashleydzick
The 20K Foot View
None
Input Output Hidden Layer variables result
correct!
not so correct..
Machine Learning is Everywhere
None
None
medium.com/netflix-techblog/ artwork-personalization-c589f074ad76
https://algorithms-tour.stitchfix.com
Machine Learning Your $$$
None
Solving What to Solve
If you aren’t aligned with a human need, you’re just
going to build a very powerful system to address a nonexistent problem. - Google’s ML Team
Can you solve your problem without machine learning?
mail.google.com says It seems like you forgot to attach a
file. You wrote “I have attached” in your message, but there are no files attached. Send anyway?
Is this problem worth your time? money, effort
None
None
Why does the problem need to be solved? Impact Advantage
ROI
Positive user impact Machine learning requirements
Positive user impact Machine learning requirements Forgot Attachment in
Gmail Amazon ResumeBot Product Recommendations Self Driving Cars No UX, No ML
Positive user impact Machine learning requirements Forgot Attachment in
Gmail Amazon ResumeBot Product Recommendations Self Driving Cars No UX, No ML
When in doubt, just go ask your users.
Setting Yourself Up For Success
Well-defined problem Realistic scope Validated with users Meaningful and impactful
Describe it in simple terms your ML problem
None
List assumptions
None
for ________ users in ________ situations, we assume they’ll prefer
________ and not ________
For Google Photos users searching we assume they’ll prefer “playgrounds”
and not searching for “children”
You’re ready to start solving! slides will be on twitter,
@ashleydzick