Next Billion Users (Design for Emerging Markets)

1e56679c0384d36280c82f450ac8c473?s=47 Ashley Dzick
August 22, 2019

Next Billion Users (Design for Emerging Markets)

The growth of internet and app adoption in the United States and similar countries has largely flatlined. More and more of your user base is coming from emerging markets, where adoption growth is still in the double digits. Internationalization and localization can help you to capture some of this market, but not all. 80% of people with disabilities live in emerging markets. In this talk, we'll briefly go over accessibility and internalization, then spend the bulk of the time on actionable strategies for building a user experience that accommodates the next billion users.


Ashley Dzick

August 22, 2019