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Implementation and Use Case for Modo Labs at ED...

Adam Smeets
October 28, 2015

Implementation and Use Case for Modo Labs at EDUCAUSE

Modo Labs will be at Booth #1930 sharing our Kurogo Mobile Campus for Higher Education mobile app platform. Mobile apps are becoming the central communication and engagement tool for university campuses and while many schools already have an app, the time has come to move beyond the basics and approach mobile with a robust, modern app with advanced features like messaging, personalization, indoor maps, and dynamic, ad-hoc modules.

Adam Smeets

October 28, 2015
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  1. About Dominican University § 3,498 students (67% full-time, 33% part-time)

    § 12:1 student-to-faculty ratio § 438 faculty members and 7 librarians § 50+ undergraduate academic programs § 939,000 square feet of buildings § 10 miles to downtown Chicago § >90% of freshmen receive a form of financial aid
  2. Previous Application & Opportunities What’s the Catalyst? § Shift of

    focus to mobile first, not last § Distinctly and uniquely separate opportunity § Capturing the “30 seconds” Gaps and Lessons Learned § Table of Contents, not a true Mobile App § Heavy Development/Resource Requirement § Limited Value Add § Strong Drop-off of User Base (<7 Days) § Limited Staff Adoption for Use § Strained Customer Service Experiences
  3. Choosing Modo Labs § Reviewed 30 schools mobile applications and

    providers § Web-based applications to fully developed native apps § Homegrown/grassroots to off-site § Discussed with vendor’s clients for feedback § “Best in Class” § Requirements § One App – not one app for each function § Deep integration with internal/external systems § Active Directory, Canvas, Jenzabar, Social Media § Long-term functionality and bleeding technology advancement § Agile-focused with stability as an emphasis § Less dependent on development language, with opportunities for on-premise § Compliance for users with Disabilities
  4. Implementing Change § 3 Weeks –Conversation to Production Environment Cheers

    to Michele Sherman, James Daniello, Robert Mallon, Andrew Yu and Stewart Elliot § Under 40 Days – App Stores and Updates Distributed June 11, 2015 Product Demo Call June 16, 2015 Contract Review and Signature June 19, 2015 Countersigned Contract June 22, 2015 Kick-Off Meeting August 14, 2015 QA Completed August 21, 2015 Live in the App Store!
  5. Adoption and Growth (By the Numbers) App Utilization by Audience

    August 23 – October 19 used as the respective app review time period • FA: 5,996 active sessions (2014 period) • ML: 25,064 active sessions (2015 period) 318% Increase of Purchases in the App Stores August 23 – October 19 used as the respective app review time period • FA: 428 from Google/Apple Stores (2014 period) • ML: 581 from Google/Apple Stores (2015 period) 36% Increase of App Interactions August 23 – October 19 used as the respective app review time period • FA: 47,491 interactions (2014 period) • ML: 92,980 interactions (2015 period) 96% Increase of
  6. Moving Forward & Next Steps § New Features § iBeacons

    § Campus Tour § Shuttle Tracker § Enhanced Experiences § Admissions, Alumni, Faculty/Staff, Special Event Personas § Advanced Module Development and Implementation § On-Boarding Additional Departments and Universities