How AI is shaping SEO: the challenges and opportunities it presents for teams & strategies

AI is revolutionizing the way we approach SEO - but what does that really mean for teams, leadership, and day-to-day strategy? In this thoughtful and forward-looking session, Leona Storet Slythe explores how AI is transforming workflows, elevating expectations, and demanding a new balance between tech and human intelligence.

From building custom GPTs and automating coding tasks to managing tool fatigue, data overload, and creative bottlenecks, Leona unpacks the biggest challenges facing SEOs today. But this isn’t just about tech, it’s about people. She highlights why soft skills like empathy, communication, and emotional intelligence are now critical SEO tools, and offers grounding practices and leadership insights to help you adapt with purpose.

Transcript

1. How AI is Shaping SEO: The Challenges and Opportunities it Presents for Teams & Strategies LEONA STORET SLYTHE, HEAD OF SEO 24 MAY 2025
2. The Heart of the Shift CONNECTION ALIGNMENT BALANCE
3. CONNECTION ALIGNMENT The Self Behind The Strategy BALANCE
4. Human Centred Leadership AI MEETS SEO
5. Transformation & Human Connection TAKEAWAYS - ADAPTING TO RADICAL CHANGE
6. AI Revolution WHERE ARE WE NOW
7. ▪ Training custom GPTs using client data ▪ Prompt libraries for repeat tasks ▪ AI assisted content briefing ▪ Enhanced outreach personalisation ▪ Content brainstorms Practical Applications for SEO Teams & Strategies
8. State of Play TRADITION VS TRANSFORMATION
9. ▪ Content production resource challenges ▪ Showcasing expertise with detail ▪ Coding experience required to participate in the tech SEO space Then vs. ▪ Elevated standard of the basics ▪ Showing expertise with simplicity ▪ Automation of coding Now
10. Impact CHANGING THE WAY WE THINK, WORK AND LEAD
11. Future Outlook PERSONALISED. INTEGRATED. HUMAN-FIRST
12. Tech Challenges MORE POWER MORE PROBLEMS
13. Data Overload DROWNING IN INSIGHT
14. Automation vs Creativity FASTER NOT ALWAYS SMARTER
15. Tool Fatigue WHAT PROBLEM ARE YOU SOLVING?
16. EVOLVING THE WAY WE THINK Transforming with AI
17. OPTIMISING WORKFLOWS, NOT JUST OUTPUTS Efficiency Gains
18. FREEING OUR MINDS Enhanced Creativity
19. BREAKING SILOS Collaboration
20. Rise of Soft Skills HUMAN TOUCH | COMMUNICATION | LEADERSHIP
21. Breathwork VISUAL JOURNEY | GROUNDING
22. Intention Setting PERSONAL & PROFESSIONAL
23. Integration STRATEGY MEETS SELF AWARENESS
24. Balance Wellbeing & Tech RESILIENCE IS YOUR COMPETITIVE EDGE
25. Leading with Purpose VISION | IMPACT | LEGACY
26. WHAT STAYS, WHAT CHANGES, WHAT GROWS Reflection
27. Thank you! LEONA STORET SLYTHE HEAD OF SEO hello@leonalovesyoga.com Find me on LinkedIn using my QR code