E-Commerce Fan-Out at Scale

When AI searches for products, it fans out, creating dozens of sub-queries about specs, pricing, reviews, and alternatives.Most of these queries don’t exist in any keyword tool. The old e-commerce SEO approach built around category pages doesn’t work here. Now it’s the product pages that must have the answers.

This talk is about what that shift means when you have millions of SKUs, not hundreds of blog posts. I’ll share practical steps you can start using right away.

Transcript

1. JetOctopus Serge Bezborodov Query Fan Out in e-commerce
2. JetOctopus Serge Bezborodov Disclaimer We’re talking about big websites, e-commerce, classifieds, 100k pages+
3. JetOctopus Serge Bezborodov
4. JetOctopus Serge Bezborodov Build things, since 2004
5. JetOctopus Serge Bezborodov
6. JetOctopus Serge Bezborodov Coding in 2020
7. JetOctopus Serge Bezborodov Coding in 2026
8. JetOctopus Serge Bezborodov Listicles. Reviews. Reddit.
9. JetOctopus Serge Bezborodov A new monitor search
10. JetOctopus Serge Bezborodov 11 prompts 1. dual-monitor setup 2. Mac compatibility 3. I don't trust reviews, give me Reddit 4. not in stock in Greece, what's newer 5. P2725QE vs U2725QE 6. cable wiring 7. which port has the lightning icon.
11. JetOctopus Serge Bezborodov Perplexity didn't have a buy button So I Googled
12. JetOctopus Serge Bezborodov What is the traffic source of my 800 EUR spent?
13. JetOctopus Serge Bezborodov The decision happened in Perplexity. Skroutz has zero visibility into that.
14. JetOctopus Serge Bezborodov How Perplexity searched?
15. JetOctopus Serge Bezborodov Why should I care? Pages are not 'rank' for prompts. They rank for queries that fan out.
16. JetOctopus Serge Bezborodov Under the hood I'm looking for a 27-inch 4K monitor best suited for coding tasks. What are the best options? -best 27-inch 4K monitor for coding -top 27-inch 4K display for programming - ideal 27-inch 4K screen for developers -recommended 27-inch 4K monitor for coding -27-inch 4K monitor suitable for programming tasks -27-inch 4K display best for software development -27-inch 4K screen optimal for coding -What features should I look for in a coding monitor? -Are there specific brands known for coding monitors?
17. JetOctopus Serge Bezborodov Queries fan out rank in Google
18. JetOctopus Serge Bezborodov Queries fan out rank in Google Perplexity ChatGPT Claude +Brave Search Gemini
19. JetOctopus Serge Bezborodov Ok, how to get them?
20. JetOctopus Serge Bezborodov
21. JetOctopus Serge Bezborodov It won't work for catalog websites with thousands of pages
22. JetOctopus Serge Bezborodov Just use GSC API Long Long Long Tail
23. JetOctopus Serge Bezborodov JetOctopus data
24. JetOctopus Serge Bezborodov Where do these queries land: category or product?
25. JetOctopus Serge Bezborodov JetOctopus data
26. JetOctopus Serge Bezborodov JetOctopus data
27. JetOctopus Serge Bezborodov JetOctopus data
28. JetOctopus Serge Bezborodov JetOctopus data
29. JetOctopus Serge Bezborodov JetOctopus data
30. JetOctopus Serge Bezborodov What to do? For years, we optimized category pages.
31. JetOctopus Serge Bezborodov Time for product pages
32. JetOctopus Serge Bezborodov What are the issues with product pages? • Low priority • Only top products perform • Lower indexation, crawl budget
33. JetOctopus Serge Bezborodov Who said JavaScript? No SSR? You're invisible to AI bots
34. JetOctopus Serge Bezborodov What to do?
35. JetOctopus Serge Bezborodov AI AI AI
36. JetOctopus Serge Bezborodov Let's do simple things
37. JetOctopus Serge Bezborodov Talk with DevOps, SRE about bots blocking rules for your website Next Monday
38. JetOctopus Serge Bezborodov Talk with DevOps, SRE - I'm fine, we don't block AI bots in robots.txt
39. JetOctopus Serge Bezborodov Talk with DevOps, SRE Googlebot view
40. JetOctopus Serge Bezborodov Talk with DevOps, SRE Chatgpt view
41. JetOctopus Serge Bezborodov Talk with DevOps, SRE
42. JetOctopus Serge Bezborodov Control question Did you whitelist Claude's IPs?
43. JetOctopus Serge Bezborodov GSC API returns limited data for big websites
44. JetOctopus Serge Bezborodov Add subfolders to GSC https://www.youtube.com/watch?v=XMCLoeILGp4
45. JetOctopus Serge Bezborodov Add subfolders to GSC
46. JetOctopus Serge Bezborodov Add subfolders to GSC Pull data after a month
47. JetOctopus Serge Bezborodov Todo list for the quarter • analyze your website's product pages • indexability, crawl budget • internal linking
48. JetOctopus Serge Bezborodov Welcome back to the boring Technical SEO. it still matters
49. JetOctopus Serge Bezborodov Thank you LinkedIn