A Semantic Framework for Optimization in LLMs

Is “Prompt Tracking” the correct place to start when optimising for brand visibility in LLMs? Or is that just the final piece of the puzzle? This framework for AI Brand Visibility takes an entity-first approach and is a practical and actionable framework for actively marketing through AI agents like Claude and ChatGPT, directly to the end customer who is doing their research. It is a marketing approach that everyone can – and should – consider.

Transcript

1. Athens SEO 2026 Welcomes On Stage CEO, Waikay Dixon Jones
2. Entities Speak Louder Than Words: Getting Actionable Data for AI Visibility
3. Entity Gap Analysis Check facts Citations Share of Voice Topic presence How to get Actionable Data
4. Entity Gap Analysis
5. Your Brands Entities Entities found in an LLM response LLM Understanding
6. What Are Your Entities? Step 1 InLinks or Manually
7. What do you know about [My brand]? Disable Live Look Up Ask this: Step 2
8. Mark The Gaps Step 3
9. Step 4 Re peat With Conte xt What do you know about [My brand] in the context of [topic]?
10. Use these entity gaps to guide your SEO Internal links, schema and content work
11. Fact Checking
12. Sentiment analysis is out Facts are Actionable LLMs don’t have feelings!
14. Hunt Down Hallucinations The worst thing you can do is ignore these
15. Citations
16. SEOs view links as a journey ‘AEOs’ will view links as a story They take you somewhere, signifying traffic They form a history of where LLMs have leart about you - even the bad ones are actionable!
17. Citations gathered when asking an LLM about a brand reveal Stand out URLs URL structures Third party reviews hallucination reasons 404s Similar named brands
18. Share of Voice
19. Prompts can be reverse engineered from entity map you’ve already figured out
20. Share of voice should include ALL competitor data, not just predetermined competitor list
22. Topical Presence
26. Entity Gap Analysis Check facts Citations Share of Voice Topic presence How to get Actionable Data
27. Thank You! Dixon Jones CEO InLinks / Waikay dixon@inlinks.net www.inlinks.com www.waikay.io Waikay