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Auction & Event Fundraising Made Easy: Sports Collectibles & Pop Culture Memorabilia

Auctria
October 14, 2022

Auction & Event Fundraising Made Easy: Sports Collectibles & Pop Culture Memorabilia

Good procurement letter
Who, when and how
Online donations
Fill the catalog

Q+A and a post webinar goody

Auctria

October 14, 2022
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  1. Auction & Event Fundraising Made Easy:
    Finding the Good Stuff

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  2. 45K Auctions & event fundraisers
    Over $500 Million raised using Auctria

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  3. All about DSC
    Since being founded in 1993 DSC Consulting has been on a mission to provide incredible memorabilia and experiences
    to help raise funds for great causes. All of our no risk auction items and packages have the purpose of making a real
    difference for the charities that utilize them.
    Every one of our no risk items and packages, including hand signed, authenticated sports and celebrity memorabilia and
    unforgettable experiences are designed to generate excitement among your supporters and most importantly, to
    generate funds for your organization.
    Using our program is free. There are no fees or out of pocket costs and no transactions take place until the conclusion of
    your auction, at which time you only pay for the items and packages that were sold. If bidding on an item or package
    does not reach the reserve price, you pay nothing. For each item or package that sells 100% of the funds above the low
    wholesale price are donated to your organization. You can sell most items and packages multiple times, allowing you to
    multiply the funds raised for your organization. That's how we deliver excellent results to amazing causes.Since being
    founded in 1993 DSC Consulting has been on a mission to provide incredible memorabilia and experiences to help raise
    funds for great causes. All of our no risk auction items and packages have the purpose of making a real difference for the
    charities that utilize them.

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  4. Our Gift to You
    A trading card featuring a sports legend or celebrity!
    Each card has a photograph of the sports great or
    celebrity and a digital (printed) signature.
    Possible cards that you may receive include Kobe
    Bryant, Babe Ruth, Lou Gehrig, Jackie Robinson,
    Mickey Mantle, Marilyn Monroe, Walt Disney, and
    others

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  5. Agenda:
    Finding the Good
    Stuff
    1. Good procurement letter
    2. Who, when and how
    3. Online donations
    4. Fill the catalog
    Q+A and a post webinar goody

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  6. How do we find
    the good stuff?
    The ‘good stuff’ are items that will open the
    wallets (and hearts) of YOUR audience.

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  7. Procurement
    Letter

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  8. Procurement
    Letter Basics
    Answer the question “What does
    the donor get out of it?”
    ● Be nice
    ● Be short
    ● Be direct
    ● Single page
    ● Include ALL key information
    ● Call to action

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  9. Procurement Letter: Concepts
    Lead with your mission
    Short and sweet
    Call to action
    Personal contact information
    Branded
    Online information

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  10. Procurement Letter Tips #1
    ● Print copies and leave everywhere
    ● When you have your board or volunteer meetings
    bring the printed letters
    ● Online presence, as a PDF
    ● Letter online and email with links
    ● Learn more about your event and cause
    ● How to donate (make it easy!)
    ● As donations come in thank and celebrate, tagging on
    social media
    Keep multiple copies of the letter in the car so you have
    one at your fingertips at all times!

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  11. Procurement Letter In Real Life Examples

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  12. Who, When How?

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  13. Who, When &
    How to Ask
    Ask everyone!
    ● Ask your vendors and your
    organization’s vendors
    ● Ask employees, volunteers, parents,
    supporters
    ● Ask when you making a purchase at the
    establishment
    ● Online donation requests

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  14. Who Tip #1
    Know who donates. Keep your eyes open!
    ● Local charity auctions
    ● Groupon, FB, IG ads that pop up (they have marketing
    budgets!)
    ● Every professional sports team donates, most
    collegiate sports donate, many local
    ● Direct requests to companies
    ● Retail and don’t overlook services

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  15. When Tip #2
    More likely to get a yes when you are patron spending
    money
    ● Ask when the cart is full
    ● Ask while you are dining, buying, picking up or
    dropping off

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  16. How Tip #2
    If you are intimidated to ask, delegate and ask for help
    ● Lead with your mission
    ● Once you get that first yes it gets much easier
    ● Donors beget donors, ask if any others would
    consider donating
    ● What does the donor get out of it
    ● Ask in the format requested (email, in-person, online,
    HQ)

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  17. Online Donations

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  18. Finding
    Donations
    Online
    Online Requests
    ● ALWAYS have a procurement letter
    available
    ● Many request additional information
    for verification such as tax id number,
    or school number
    ● Larger organizations and institutions
    will utilize an online request only

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  19. ● Auctria’s Pinterest Boards 500 pins that go directly to
    donation request pages
    ○ General goods and services
    ○ Sports
    ○ Family and entertainment
    ● Google search NAME + online donation

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  20. Online Donations Tip #2

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  21. Online Donations In Real Live example #1

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  22. Online Donations In Real Live example #2a

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  23. Online Donations In Real Live example #2b

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  24. Using No Risk
    Items

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  25. Fill the Catalog
    Make the auction catalog shimmer
    and shine with no risk auction items
    ● Celebrity
    ● Sports
    ● Collectibles
    ● Unique items

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  26. Tip #1: Conduct Research
    The first step to planning a successful auction is to conduct
    some research to determine which type of items are likely
    to be the most popular.
    A great first step is to create a brief survey asking your
    supporters to provide feedback about the types of items
    they’d most like to see.
    Another effective strategy is to carefully review results from
    the previous year’s auction to determine the most popular
    type of items.
    Conducting this research early in the planning process will
    generate great results and save a lot of time later on.

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  27. Tip #2: Develop Strategies to Procure Items
    The next step is to create a game plan for how you
    will acquire these items.
    Utilize the power of relationships to find the most
    exciting items. Let your supporters know what
    categories of items you are looking for and ask for
    their assistance.
    Reach out to your local pro and college sports
    teams. Many of them have programs to donate
    memorabilia and/or tickets to local charities.
    Cold call local businesses to demonstrate the
    value that they will receive by donating an auction
    item.

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  28. Tip #3: Market Auction Items on Social Media
    As you begin to acquire items for your auction start
    featuring them on social media.
    Each post should include the name of an auction
    item, a description, and an image.
    Having hiqh quality images is essential.
    Encourage your supporters and followers on social
    media to like and share this content.
    This is a great way to generate excitement about
    your auction.

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  29. Tip #4: Feature An Online Auction & Mobile Bidding
    Organizations that provide people with the ability to
    bid on items online typically generate 30-40% more
    funds than those that use paper bid sheets.
    Using an online platform increases the funds raised
    from those who attend your event because they can
    place bids using their smartphones.
    Another benefit to having an online component is that
    people can place bids and purchase items even if they
    can’t attend in person.
    Making a reasonable investment in this area is likely to
    pay great rewards in the form of increased donations
    and an easier, more streamlined process.

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  30. Tip #5: Sell Items Multiple Times
    Whenever possible, feature items that can be
    sold to multiple winning bidders.
    This will greatly increase the amount of money
    coming in without making the mistake of
    watering down the auction by having too many
    items.
    If you are working with consignment companies
    ask them if their items can be sold multiple
    times.
    If you are having a live auction be sure to let
    your auctioneer know the available quantity of
    each item.

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  31. No Risk Items: Real Life Examples
    Popular types of no risk (consignment) items include sports and celebrity
    memorabilia, unforgettable experiences, and artwork.

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  32. DSC’s Most Popular Auction Items - 2022
    Hand Signed Guitars
    Unforgettable Experiences
    Bidder’s Choice Packages
    Mystery Boxes
    Star Wars Memorabilia
    Sports Cards

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  33. Bonus Tips

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  35. Stay in Touch
    with Auctria
    @auctria
    Email: [email protected]
    FB Group: Auction Team Talk
    Weekly demos:
    auctria.com/auctria-demos/

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  36. Stay in Touch
    with DSC
    Website
    www.noriskcharityauctions.com
    E-Mail
    [email protected]
    Phone Number
    (512) 829-5412

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  37. What others
    are saying
    Easy to use.
    Surprisingly
    affordable.
    Attractive,
    simple to use
    for the bidders.
    Michael
    Custom custom custom, no
    other auction software I have
    used has allowed for the level of
    customization as this one. Fits a
    variety of clients.
    Barry
    We like Auctria and have been using it
    for our auctions twice a year for almost
    8 years.
    Auctria is very user friendly and
    intuitive. I love the ability to host a silent
    online auction with online bidding. Or
    the option to have the silent auction
    bidding done via text messaging.
    Sara

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