the good stuff 1. Understand the auction audience 2. Procurement letter basics 3. Who and when to ask 4. Online requests 5. No-risk items 6. Questions & Answers
upon & be creative • Define the audience • Historical data • National products & services • Sports • Unique experiences • Large ticket items • Local treasures • Priceless items • Keepsake items
presence • Map out all the important dates • Timing requests • Keep accurate records • Single person and location to store donated items • No thank you is okay • Do thank the donors after the event, plan for this now BONUS: being organized helps keep volunteers happy
• ALWAYS have a procurement letter available • Ask all stakeholders • Ask all prior donors • Ask as you are using services or making a retail purchase • Leave plenty of time but not too much time between request and closing date
letter available • Many request additional information for verification such as tax id number, or school number • Tend to have a much longer lead time • May have limit on number of times requesting in a year or 2 years • Follow Auctria boards for over 500 links to donation request letters
All major zoos & aquariums • All major theme parks • Water park • Movie theatre • Arts & Culture experiences • Museums • Restaurants • Grocery & convenience stores • Manufacturer
• All professional teams donate: NFL, NBA, NHL • Most collegiate and minor league teams donate. • Many locally loved sports establishments donate, think high school, tennis center golf courses, batting cage. • Local kids recreational leagues will donate a seasonal registration.
keepsakes • Good match for schools and groups • One of a kind items Priceless • Unique to the group • VIP anything- table, event seating, parking, access, early or late arrival • Food at the event such as desserts • Access to special people or events
Use these to promote the auction to encourage participation. Print display pages, send in emails that are targeted to the exact audience/ class. These items went for over $350.
are experiential can be long term or short term. Create value out of something that is not ordinary or available on the retail market. Because they are one-of-a-kind it drives bids up.
from companies for silent auctions, raffles, giveaways. • Pros- Free to use and secure 5 items, only one application to complete, instant delivery of printable gift certificates • Cons- Selection limited in some areas
culture collectibles, vacation & luxury packages • Unique and not available on the open market for sale • NEVER be asked for a deposit or guarantee • Get the small details in writing: shipping, airfare, black-out or exact dates & times, delivery services • Guaranteed authenticity Remember- there is a minimum bid and that is the commission that will be paid back to the no-risk company
and Pop culture collectibles • Vacation & Luxury packages Used to attract bidders, market the event, should be low pressure, use multiple photos for these items Remember: the more bidders, the higher the bids, the more funds raised. *several links on resources page
Be too pushy 2. Email when it says hand deliver or vica versa 3. Be wishy washy about picking up donations 4. Be scattered 5. Ask at super busy times 6. Wait too long to create a digital presence 7. Wait too long to distribute thank you letters 8. Waste your time with promotional offers
early promotion • Track all donors and items • Website set-up • Branding the auction • Establish social media presence early • Pricing items • Promoting items
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