Collect, Organize, Share Stories

Transcript

1. RAISING AWARENESS TO RAISE MONEY Collect, Organize, Share: Wednesday, May 1st 2 pm ET / 11 am PT
2. Agenda 1 2 3 4 event website tell your Story how to collect great content out-of-the-box stories to tell 5 Ticket & sponsorship tips 6 Convert Attendees to long term supporters tips to stay organized
3. 9 years working in the nonprofit space. Specialized in communications, peer- to-peer campaigns, sponsorships and special events. Where I've been: Breast Cancer Coalition, Code of Support Foundation, The Wily Network, Kenya Lacrosse Association, The BOMA Project About me Carly,
4. On a scale of 1-5, how do you feel about your relationship with storytelling? 5 - I am pleased with the amount of stories I have. 4 - I love storytelling, but I would like to collect more. 3 - I feel like I share the same stories again and again. 2 - I would like to start prioritizing collecting stories. 1 - HELP ME!
5. Community-generated content submitted as part of successful grant application! Great Stories = Great Results
6. Traditional Nonprofit Storytelling Program Participant Testimonials Funds Raised
7. Out-of-the-Box Nonprofit Storytelling
8. Out-of-the-Box Nonprofit Storytelling Program Participant Testimonials Marketing & Comms Dep. Fundraising Dep. Program Execution Operations & Accounting Leadership Volunteer Stories Donor Stories
9. Out-of-the-Box Nonprofit Storytelling Funds Raised Education & Awareness Enhanced Transparency Increased Brand Awareness Stewardship Donor Retention Program Participant Testimonials Marketing & Comms Dep. Fundraising Dep. Program Execution Operations & Accounting Leadership Volunteer Stories Donor Stories
10. Scholarship Stories Donor Stewardship Sought a unique, dynamic way to thank donors using several voices at once Key to Success: Cohesive Messaging
11. Sought to find a way to educate & build trust in their community Took questions from kids & asked local, trusted doctors to answer on camera Resulting in 1,000 vaccinations at 30 local pop-up clinics Key to Success: Knowing their Audience 40+ Questions Submitted Community Voices Program Execution
12. Happy Birthday! Get out your phones & record a "Happy Birthday" message! marketing.memfox.io/raise Leadership Voices Trust & Transparency
13. Happy Birthday! Get out your phones & record a "Happy Birthday" message! marketing.memfox.io/raise Leadership Voices Trust & Transparency Why are you passionate about your mission? http://marketing.memfox.io/auctria
14. “I have so many ideas! Where do I start?”
15. Generate a domino effect
16. Designate a content collection champion 148 Submissions At This Event
17. Ask great questions, get great stories Instead of: Try:
18. Ask great questions, get great stories Instead of: Try: Tell us your story. How did (org) help you overcome the challenges you were facing?
19. Ask great questions, get great stories Tell us your story. Tell us about the volunteer work you do. How did (org) help you overcome the challenges you were facing? Tell us about the first time you volunteered with (org). How did it make you feel? Instead of: Try:
20. Don't be afraid to ask! 1,081 Individual Users 8,402 Photos & Videos
21. “How do I stay organized?”
22. How to Build a Story Bank Upload content to Cloud Storage & sort by: Date & Event Program & Name Use (annual report, social media, email) Links in Google Sheet Google Doc with narrative PDF with consent
23. Learn advice, strategies, & insights about: ethical storytelling trauma-informed language stereotype stories consent privacy from 20+ storytelling experts & boots-on-the-ground nonprofit professionals Free Download memoryfox.io/ethical-storytelling
24. Auctria was founded in 2011 and since then we have not stopped innovating. Joined Auctria to help others boost their auction fundraising for many wonderful causes. “The beauty in what is done with the money raised with Auctria is what motivates me every day to help auction teams succeed. Hope all your bids soar!” About me Laurie,
25. VIDEO ON THE EVENT WEBSITE Share your why when it counts making a ticket purchase making a donation making a bid Auctria makes this easy with out -of-the box templates, then customized
26. SELL OUT SEATS WITH STORIES Why come to the event fundraiser? Video! Realistic price + easy to purchase & manage 1. Irresistible event- FOMO, last year video 2. Honor and influencer- video snippet 3. Volunteer committee and ambassadors to share videos 4. Easy to share on social media 5.
27. SELL OUT SPONSORS WITH STORIES Why sponsor? Video! Sponsorship dollars are marketing dollars, ask the right person 1. Sponsors beget sponsors 2. Treating sponsors like royalty (A.J.) 3. Follow-up is integral, hint video! 4.
28. POST EVENT FOLLOW UP WITH STORIES Convert donors, sponsors, bidder & volunteers to long term supporters Upload into CRM 1. Report 2. Thank everyone 3. Continue to share more stories 4.
29. Weekly demos Free webinars 10% back offer + storytelling resources MemoryFox Goodie Bag 1 Auctria Offer 2