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Collect, Organize, Share Stories

Auctria
April 30, 2024

Collect, Organize, Share Stories

Auctria

April 30, 2024
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  1. Agenda 1 2 3 4 event website tell your Story

    how to collect great content out-of-the-box stories to tell 5 Ticket & sponsorship tips 6 Convert Attendees to long term supporters tips to stay organized
  2. 9 years working in the nonprofit space. Specialized in communications,

    peer- to-peer campaigns, sponsorships and special events. Where I've been: Breast Cancer Coalition, Code of Support Foundation, The Wily Network, Kenya Lacrosse Association, The BOMA Project About me Carly,
  3. On a scale of 1-5, how do you feel about

    your relationship with storytelling? 5 - I am pleased with the amount of stories I have. 4 - I love storytelling, but I would like to collect more. 3 - I feel like I share the same stories again and again. 2 - I would like to start prioritizing collecting stories. 1 - HELP ME!
  4. Out-of-the-Box Nonprofit Storytelling Program Participant Testimonials Marketing & Comms Dep.

    Fundraising Dep. Program Execution Operations & Accounting Leadership Volunteer Stories Donor Stories
  5. Out-of-the-Box Nonprofit Storytelling Funds Raised Education & Awareness Enhanced Transparency

    Increased Brand Awareness Stewardship Donor Retention Program Participant Testimonials Marketing & Comms Dep. Fundraising Dep. Program Execution Operations & Accounting Leadership Volunteer Stories Donor Stories
  6. Scholarship Stories Donor Stewardship Sought a unique, dynamic way to

    thank donors using several voices at once Key to Success: Cohesive Messaging
  7. Sought to find a way to educate & build trust

    in their community Took questions from kids & asked local, trusted doctors to answer on camera Resulting in 1,000 vaccinations at 30 local pop-up clinics Key to Success: Knowing their Audience 40+ Questions Submitted Community Voices Program Execution
  8. Happy Birthday! Get out your phones & record a "Happy

    Birthday" message! marketing.memfox.io/raise Leadership Voices Trust & Transparency
  9. Happy Birthday! Get out your phones & record a "Happy

    Birthday" message! marketing.memfox.io/raise Leadership Voices Trust & Transparency Why are you passionate about your mission? http://marketing.memfox.io/auctria
  10. Ask great questions, get great stories Instead of: Try: Tell

    us your story. How did (org) help you overcome the challenges you were facing?
  11. Ask great questions, get great stories Tell us your story.

    Tell us about the volunteer work you do. How did (org) help you overcome the challenges you were facing? Tell us about the first time you volunteered with (org). How did it make you feel? Instead of: Try:
  12. How to Build a Story Bank Upload content to Cloud

    Storage & sort by: Date & Event Program & Name Use (annual report, social media, email) Links in Google Sheet Google Doc with narrative PDF with consent
  13. Learn advice, strategies, & insights about: ethical storytelling trauma-informed language

    stereotype stories consent privacy from 20+ storytelling experts & boots-on-the-ground nonprofit professionals Free Download memoryfox.io/ethical-storytelling
  14. Auctria was founded in 2011 and since then we have

    not stopped innovating. Joined Auctria to help others boost their auction fundraising for many wonderful causes. “The beauty in what is done with the money raised with Auctria is what motivates me every day to help auction teams succeed. Hope all your bids soar!” About me Laurie,
  15. VIDEO ON THE EVENT WEBSITE Share your why when it

    counts making a ticket purchase making a donation making a bid Auctria makes this easy with out -of-the box templates, then customized
  16. SELL OUT SEATS WITH STORIES Why come to the event

    fundraiser? Video! Realistic price + easy to purchase & manage 1. Irresistible event- FOMO, last year video 2. Honor and influencer- video snippet 3. Volunteer committee and ambassadors to share videos 4. Easy to share on social media 5.
  17. SELL OUT SPONSORS WITH STORIES Why sponsor? Video! Sponsorship dollars

    are marketing dollars, ask the right person 1. Sponsors beget sponsors 2. Treating sponsors like royalty (A.J.) 3. Follow-up is integral, hint video! 4.
  18. POST EVENT FOLLOW UP WITH STORIES Convert donors, sponsors, bidder

    & volunteers to long term supporters Upload into CRM 1. Report 2. Thank everyone 3. Continue to share more stories 4.