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No More Bad Events- featuring Queen Bee Fundraising

October 17, 2023

No More Bad Events- featuring Queen Bee Fundraising

You may have a bad event if: guests aren't paying attention, complain about long lines and waits, guests leave early, don't raise enough money, trouble selling tickets next year.

Let's talk about successful events!


October 17, 2023

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  1. About me… A.J. Steinberg, CFRE of Queen Bee Fundraising •

    I’ve been a nonprofit event producer for over 20 years in the Los Angeles, California area • I have worked on over 100 events and helped nonprofits raise millions of dollars through events • In 2015 I started Queen Bee Fundraising to share professional event planning strategies with organizations of all sizes
  2. You may have had a bad event if… • Guests

    aren’t paying attention • Guests complain loudly about long lines and waits • Guests leave early • You don’t fundraise enough to meet your target goal • Your board is embarrassed and upset • YOU HAVE TROUBLE SELLING TICKETS NEXT YEAR
  3. Successful events maximize opportunities • to raise funds • to

    market your organization • to build relationships with sponsors • to bring in new supporters • to strengthen relationships with existing supporters
  4. Elements of A Successful Event 1. Goal Setting 2. Engaging

    Your Board 3. Active Committees 4. Event Sponsorships 5. Marketing Your Event 6. Guest Engagement Strategies 7. Post-Event Protocols
  5. The Five Goals of Nonprofit Events 1. Fundraising 2. Organizational

    Awareness 3. Spotlight Your Programs 4. Call to Action 5. Appreciation
  6. Reasons for a disengaged board • They have bad experiences

    with past events • They don’t feel affinity for the event • They don’t have confidence in this event • They are already burned out and tuned out
  7. Strategies for winning them over • Let them air their

    complaints and discuss fixes • Involve them in the initial planning process • Share your goals, game plan, and enthusiasm • Let them know this will be easy • Give them confidence they will be proud
  8. Each committee member is… • A bundle of assets for

    your event • A marketing machine for your event • A donor who is ripe for stewardship
  9. Your committee should work as a team • They should

    know the goals and game plan • They should feel they are an important player • They should feel appreciated • It is up to you to lead them
  10. Sponsorship dollars are MARKETING dollars • The marketing budget has

    more money in it • Marketing teams are looking for R.O.I. • You need to think like a marketing pro • Don’t undersell your event!!!!
  11. Assess what you have of value for sponsors • Fiscal

    relationships with you or board members • Goodwill in the community • An opportunity for their employees to volunteer • New clients and customers
  12. Create professional quality sponsor materials • These set you apart

    from other sponsorship requests • These show you understand marketing • These give confidence in event
  13. Proper sponsor stewardship is important • Ensure you follow through

    on promises • Keep in touch during the lead up to an event • Send follow up “thank you” emails and photos • Send a tribute book from the event • Ask them immediately to sponsor again next year
  14. Marketing has several goals • Awareness of your event •

    Awareness of your organization • Awareness of your programs • Promotion of your sponsors • Ticket sales
  15. Marketing is multi-faceted • Traditional methods like posters & banners

    • Targeted email blasts • Building FOMO with social media • Coverage on local radio, TV, and papers • Word of mouth
  16. BONUS TIP! Secrets to selling out tickets • Choose a

    “golden goose” honoree • Recruit an amazing volunteer committee • Keep your board enthused and engaged • Build a better event!
  17. “The occasionally “remarkable moment” shouldn’t be left to chance! They

    should be planned for, invested in.” Chip Heath, The Power of Moments: Why Certain Moments Have Extraordinary Impact
  18. Remarkable moments • Are what guests remember • Connect on

    an emotional level • Transform our thoughts It is up to us to create these remarkable moments
  19. How you welcome them matters • Create community at the

    start • Train your check-in team to welcome guests • Your board and staff are goodwill ambassadors • During a meal, go table to table thanking them
  20. How you treat them matters • Ensure there are no

    overly long lines at check in • Ensure there are no overly long lines at the bar • Have enough valets to avoid long lines • Oversee seating & meal issues that arise • Thank them with every interaction
  21. How you craft your stage program matters • Donor-centric language

    • Script your emcee and auctioneer • Use videos for intros and nervous honorees • Respect your guests’ time • Put time and thought into your Ask
  22. This is when you turn guests into donors • Have

    a strategic plan in place before event ✓1 to 2 days after event ✓1 week after the event ✓4 – 6 weeks after the event • Do as much as possible before the event
  23. Ways to thank guests • Phone calls for large donors

    • Mailed letter of thanks • Email blasts • Social media posts • Make thank you videos
  24. Ways to thank sponsors • Phone calls after event to

    thank them • Mailed letters with photos of logos • Send copies of the tribute book • Social media and email blasts thanking them • Thank them in person at their place of business • Ask them to sponsor again immediately after event
  25. A.J. Steinberg, CFRE Queen Bee Fundraising www.QueenBeeFundraising.com [email protected] Training Workshops

    (In Person and Virtual) • Step-by-Step Nonprofit Events • Successful Nonprofit Sponsorships • How to Recruit and Manage Successful Committees • Surviving the Generational Shift
  26. Resources Resource Links for today’s webinar Auctria Sponsor Catalog User

    Guide Queen Bee Fundraising Sponsorship Deck Samples Non Profit Training Educating and empowering those with purpose