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Planning A Successful Virtual Fundraiser with GFS Events

99f7972d7612e99273b908ba255b8bbf?s=47 Auctria
June 24, 2020

Planning A Successful Virtual Fundraiser with GFS Events

Planning A Successful Virtual Fundraiser

Guest Presenter: Gazala Uradnik
GFS Events

99f7972d7612e99273b908ba255b8bbf?s=128

Auctria

June 24, 2020
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Transcript

  1. Planning A Successful Virtual Fundraiser Guest Presenter: Gazala Uradnik GFS

    Events
  2. About Auctria • 29K event fundraisers • 3.3 million bidders

    • 1.8 million items • Over $170 million raised
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  5. 10 16 Virtual Events Virtual Events

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  8. In-Person Virtual

  9. What A Virtual Event Looks Like →

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  14. TIMING STRUCTURE PLATFORM MARKETING OUTREACH YOUR STORY

  15. 3 hours in person = 3 hour virtually 1. 2-3

    days 2. Week of Giving 3. Month TIMING
  16. Components ❏ Auction ❏ Raise the Paddle ❏ Table Captain

    Model Introduce... ❏ Zoom Cocktail / Happy Hour ❏ Hybrid / Home Party STRUCTURE
  17. PLATFORM Auctria MailChimp, Constant Contact Give Lively, Classy RaceJoy Live

    Stream, YouTube Website
  18. MARKETING ❏ Newsletter ❏ Email ❏ Social Media ❏ Direct

    Invitation
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  22. DONOR OUTREACH Reaching out to donors and personally connecting with

    your donors will make the difference for your event
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  25. How will you reach your donors?

  26. TABLE CAPTAIN VIRTUAL AMBASSADOR

  27. • Videos • Storytelling • Equivalencies

  28. Can you picture your virtual event?

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  30. IGNITE ❏ Goal: • $500K (virtual) • Original: $365K ❏

    Timing: • Week of Giving ❏ Structure: • Online Auction • Virtual Zoom call ❏ Marketing: • Videos - auction items • Video “Documentary” • Kick-off video
  31. IGNITE’s Auctria Auction Page

  32. IGNITE’s Auctria Auction Profile Page

  33. IGNITE’s Auctria Donation Page

  34. IGNITE’s RESULTS $368,380 2019 Net: $211,677 2020 Net: 336,848

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  36. Seattle Music Partners ❏ Goal: • $60K (virtual) • Past:

    $30K ❏ Timing: • Week of Giving ❏ Structure: • Raise the Paddle ❏ Marketing: • Daily videos
  37. SMP Website’s Event Page

  38. SMP Website’s Event Page (cont’d)

  39. Full participation!

  40. SMP’s Auctria Donation Page

  41. Seattle Music Partners RESULTS 65% Net higher than any in-person

    event they had in the past
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  43. Snoqualmie Valley Schools Foundation ❏ Goal: • $115K (virtual) ❏

    Timing: • Week of Giving ❏ Structure: • Online donations • Virtual Zoom call ❏ Marketing: • Daily videos • Facebook LIVE • Newsletter
  44. SVSF’s Auctria Landing Page

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  46. SVSF’s Auctria Donation Page

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  48. SVSF’s RESULTS 95% Higher than any in-person event they had

    in the past
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  50. RECAP • Define your goals and budget • Determine the

    key players • Solidify all elements: ◦ Timing ◦ Structure ◦ Virtual platform ◦ Marketing ◦ Donor outreach
  51. Auctria’s Role in Virtual Event Live Streaming Device Bidding Device

    Using Auctria
  52. Yes, Auctria can help you go virtual Let the bids

    soar
  53. Live Auction Controller bidding tab Let the is soar Administrator

    View Bidder View
  54. Live Auction Page: paddle raise bidder view

  55. Stay in Touch with Auctria @auctria Email: hello@auctria.com Q &

    A Live Demos Weekly FB Group: Auction Team Talk
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