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Planning A Successful Virtual Fundraiser with ...
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Auctria
PRO
June 24, 2020
Business
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Planning A Successful Virtual Fundraiser with GFS Events
Planning A Successful Virtual Fundraiser
Guest Presenter: Gazala Uradnik
GFS Events
Auctria
PRO
June 24, 2020
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Transcript
Planning A Successful Virtual Fundraiser Guest Presenter: Gazala Uradnik GFS
Events
About Auctria • 29K event fundraisers • 3.3 million bidders
• 1.8 million items • Over $170 million raised
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10 16 Virtual Events Virtual Events
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In-Person Virtual
What A Virtual Event Looks Like →
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TIMING STRUCTURE PLATFORM MARKETING OUTREACH YOUR STORY
3 hours in person = 3 hour virtually 1. 2-3
days 2. Week of Giving 3. Month TIMING
Components ❏ Auction ❏ Raise the Paddle ❏ Table Captain
Model Introduce... ❏ Zoom Cocktail / Happy Hour ❏ Hybrid / Home Party STRUCTURE
PLATFORM Auctria MailChimp, Constant Contact Give Lively, Classy RaceJoy Live
Stream, YouTube Website
MARKETING ❏ Newsletter ❏ Email ❏ Social Media ❏ Direct
Invitation
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DONOR OUTREACH Reaching out to donors and personally connecting with
your donors will make the difference for your event
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How will you reach your donors?
TABLE CAPTAIN VIRTUAL AMBASSADOR
• Videos • Storytelling • Equivalencies
Can you picture your virtual event?
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IGNITE ❏ Goal: • $500K (virtual) • Original: $365K ❏
Timing: • Week of Giving ❏ Structure: • Online Auction • Virtual Zoom call ❏ Marketing: • Videos - auction items • Video “Documentary” • Kick-off video
IGNITE’s Auctria Auction Page
IGNITE’s Auctria Auction Profile Page
IGNITE’s Auctria Donation Page
IGNITE’s RESULTS $368,380 2019 Net: $211,677 2020 Net: 336,848
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Seattle Music Partners ❏ Goal: • $60K (virtual) • Past:
$30K ❏ Timing: • Week of Giving ❏ Structure: • Raise the Paddle ❏ Marketing: • Daily videos
SMP Website’s Event Page
SMP Website’s Event Page (cont’d)
Full participation!
SMP’s Auctria Donation Page
Seattle Music Partners RESULTS 65% Net higher than any in-person
event they had in the past
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Snoqualmie Valley Schools Foundation ❏ Goal: • $115K (virtual) ❏
Timing: • Week of Giving ❏ Structure: • Online donations • Virtual Zoom call ❏ Marketing: • Daily videos • Facebook LIVE • Newsletter
SVSF’s Auctria Landing Page
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SVSF’s Auctria Donation Page
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SVSF’s RESULTS 95% Higher than any in-person event they had
in the past
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RECAP • Define your goals and budget • Determine the
key players • Solidify all elements: ◦ Timing ◦ Structure ◦ Virtual platform ◦ Marketing ◦ Donor outreach
Auctria’s Role in Virtual Event Live Streaming Device Bidding Device
Using Auctria
Yes, Auctria can help you go virtual Let the bids
soar
Live Auction Controller bidding tab Let the is soar Administrator
View Bidder View
Live Auction Page: paddle raise bidder view
Stay in Touch with Auctria @auctria Email:
[email protected]
Q &
A Live Demos Weekly FB Group: Auction Team Talk
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