Planning A Successful Virtual Fundraiser
Guest Presenter: Gazala Uradnik GFS Events
Planning A Successful Virtual FundraiserGuest Presenter: Gazala UradnikGFS Events
View Slide
About Auctria● 29K eventfundraisers● 3.3 million bidders● 1.8 million items● Over $170 millionraised
10 16VirtualEventsVirtualEvents
In-Person Virtual
What A VirtualEvent LooksLike →
TIMING STRUCTURE PLATFORMMARKETING OUTREACH YOUR STORY
3 hours in person = 3 hour virtually1. 2-3 days2. Week of Giving3. MonthTIMING
Components❏ Auction❏ Raise the Paddle❏ Table Captain ModelIntroduce...❏ Zoom Cocktail / Happy Hour❏ Hybrid / Home PartySTRUCTURE
PLATFORMAuctriaMailChimp, Constant ContactGive Lively, ClassyRaceJoyLive Stream, YouTubeWebsite
MARKETING❏ Newsletter❏ Email❏ Social Media❏ Direct Invitation
DONOR OUTREACHReaching out to donors and personallyconnecting with your donors will make thedifference for your event
How will you reach your donors?
TABLE CAPTAIN VIRTUAL AMBASSADOR
● Videos● Storytelling● Equivalencies
Can you picture yourvirtual event?
IGNITE❏ Goal:● $500K (virtual)● Original: $365K❏ Timing:● Week of Giving❏ Structure:● Online Auction● Virtual Zoom call❏ Marketing:● Videos - auction items● Video “Documentary”● Kick-off video
IGNITE’sAuctriaAuction Page
IGNITE’sAuctriaAuction Profile Page
IGNITE’sAuctriaDonation Page
IGNITE’s RESULTS$368,3802019 Net: $211,6772020 Net: 336,848
Seattle Music Partners❏ Goal:● $60K (virtual)● Past: $30K❏ Timing:● Week of Giving❏ Structure:● Raise the Paddle❏ Marketing:● Daily videos
SMP Website’sEvent Page
SMP Website’sEvent Page(cont’d)
Full participation!
SMP’sAuctriaDonation Page
Seattle Music PartnersRESULTS65%Net higher than any in-personevent they had in the past
Snoqualmie Valley Schools Foundation❏ Goal:● $115K (virtual)❏ Timing:● Week of Giving❏ Structure:● Online donations● Virtual Zoom call❏ Marketing:● Daily videos● Facebook LIVE● Newsletter
SVSF’sAuctriaLanding Page
SVSF’sAuctriaDonation Page
SVSF’s RESULTS95%Higher than any in-personevent they had in the past
RECAP● Define your goals and budget● Determine the key players● Solidify all elements:○ Timing○ Structure○ Virtual platform○ Marketing○ Donor outreach
Auctria’s Role in Virtual EventLive Streaming DeviceBidding DeviceUsing Auctria
Yes, Auctria can help you go virtualLet the bids soar
Live Auction Controller bidding tabLet the is soarAdministrator View Bidder View
Live Auction Page: paddle raise bidder view
Stay in Touchwith Auctria@auctriaEmail: [email protected]Q & ALive Demos WeeklyFB Group: Auction Team Talk