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Planning A Successful Virtual Fundraiser with GFS Events

Auctria
June 24, 2020

Planning A Successful Virtual Fundraiser with GFS Events

Planning A Successful Virtual Fundraiser

Guest Presenter: Gazala Uradnik
GFS Events

Auctria

June 24, 2020
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  1. Planning A Successful Virtual Fundraiser
    Guest Presenter: Gazala Uradnik
    GFS Events

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  2. About Auctria
    ● 29K event
    fundraisers
    ● 3.3 million bidders
    ● 1.8 million items
    ● Over $170 million
    raised

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  5. 10 16
    Virtual
    Events
    Virtual
    Events

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  8. In-Person Virtual

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  9. What A Virtual
    Event Looks
    Like →

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  14. TIMING STRUCTURE PLATFORM
    MARKETING OUTREACH YOUR STORY

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  15. 3 hours in person = 3 hour virtually
    1. 2-3 days
    2. Week of Giving
    3. Month
    TIMING

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  16. Components
    ❏ Auction
    ❏ Raise the Paddle
    ❏ Table Captain Model
    Introduce...
    ❏ Zoom Cocktail / Happy Hour
    ❏ Hybrid / Home Party
    STRUCTURE

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  17. PLATFORM
    Auctria
    MailChimp, Constant Contact
    Give Lively, Classy
    RaceJoy
    Live Stream, YouTube
    Website

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  18. MARKETING
    ❏ Newsletter
    ❏ Email
    ❏ Social Media
    ❏ Direct Invitation

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  22. DONOR OUTREACH
    Reaching out to donors and personally
    connecting with your donors will make the
    difference for your event

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  25. How will you reach your donors?

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  26. TABLE CAPTAIN VIRTUAL AMBASSADOR

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  27. ● Videos
    ● Storytelling
    ● Equivalencies

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  28. Can you picture your
    virtual event?

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  30. IGNITE
    ❏ Goal:
    ● $500K (virtual)
    ● Original: $365K
    ❏ Timing:
    ● Week of Giving
    ❏ Structure:
    ● Online Auction
    ● Virtual Zoom call
    ❏ Marketing:
    ● Videos - auction items
    ● Video “Documentary”
    ● Kick-off video

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  31. IGNITE’s
    Auctria
    Auction Page

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  32. IGNITE’s
    Auctria
    Auction Profile Page

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  33. IGNITE’s
    Auctria
    Donation Page

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  34. IGNITE’s RESULTS
    $368,380
    2019 Net: $211,677
    2020 Net: 336,848

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  36. Seattle Music Partners
    ❏ Goal:
    ● $60K (virtual)
    ● Past: $30K
    ❏ Timing:
    ● Week of Giving
    ❏ Structure:
    ● Raise the Paddle
    ❏ Marketing:
    ● Daily videos

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  37. SMP Website’s
    Event Page

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  38. SMP Website’s
    Event Page
    (cont’d)

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  39. Full participation!

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  40. SMP’s
    Auctria
    Donation Page

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  41. Seattle Music Partners
    RESULTS
    65%
    Net higher than any in-person
    event they had in the past

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  43. Snoqualmie Valley Schools Foundation
    ❏ Goal:
    ● $115K (virtual)
    ❏ Timing:
    ● Week of Giving
    ❏ Structure:
    ● Online donations
    ● Virtual Zoom call
    ❏ Marketing:
    ● Daily videos
    ● Facebook LIVE
    ● Newsletter

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  44. SVSF’s
    Auctria
    Landing Page

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  46. SVSF’s
    Auctria
    Donation Page

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  48. SVSF’s RESULTS
    95%
    Higher than any in-person
    event they had in the past

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  50. RECAP
    ● Define your goals and budget
    ● Determine the key players
    ● Solidify all elements:
    ○ Timing
    ○ Structure
    ○ Virtual platform
    ○ Marketing
    ○ Donor outreach

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  51. Auctria’s Role in Virtual Event
    Live Streaming Device
    Bidding Device
    Using Auctria

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  52. Yes, Auctria can help you go virtual
    Let the bids soar

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  53. Live Auction Controller bidding tab
    Let the is soar
    Administrator View Bidder View

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  54. Live Auction Page: paddle raise bidder view

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  55. Stay in Touch
    with Auctria
    @auctria
    Email: [email protected]
    Q & A
    Live Demos Weekly
    FB Group: Auction Team Talk

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