Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Secrets to Raise More Money with an Auction Fundraiser with AJ Steinberg

Auctria
November 13, 2019

Secrets to Raise More Money with an Auction Fundraiser with AJ Steinberg

Learn about ways to increase the bottom line of your auction with fundraising guru AJ Steinberg

Auctria

November 13, 2019
Tweet

More Decks by Auctria

Other Decks in Business

Transcript

  1. Agenda: Secrets to Make more money for the Auction Fundraiser

    How to increase the bottom line 1. Fill the Seats 2. Marketing & Social 3. Raffles 4. Sponsorships 5. Fund a need 6. Online auction income boosters 7. Post Auction- continue the drive 8. Q & A
  2. About Auctria • 21,000 auctions • 1.6 million bidders •

    1.4 million items • 2.3 million bids • Over $100 million raised
  3. Fill the Seats Attracting Attendees • Realistic ticket price •

    Honor an influencer • Volunteer committee • Use social media • Make the event irresistible Expert advice provided from A.J. at Queen Bee Fundraising
  4. Irresistible Themed Events Special thanks to Stephen Kilbreath for sharing

    80’s Rock’n Roll Monopoly Masquerade Big Tent- Carnival
  5. Key Communication Tactics Promote. Promote. Promote. • Early promotion helps

    procurement and attendance • Brand the auction • Dedicated website • Include photos • Where is the money going? • Call to action • Early bird pricing • Event details
  6. General Marketing Tips Emails, Flyers, Catalog & Flipsnap • Key

    is to get the audience to open the email or read the flyer • Use catchy phrases • Dedicated website • Use the logo and theme • Use emojis in the preview
  7. Social Media Marketing Tips Social Media • Use the platform

    where your audience hangs out • Start early • Schedule posts • Include photo or video in every post • Use hashtags • Professional social media experts
  8. Social Media Marketing Tips Call in the pros for an

    assessment: That Firefly Guy is offering all Auctria users are free complete audit of you social media strategy
  9. Raffles Raffles • Income booster • Legality • Raffle tickets

    in bundles • Items for raffle • Types of raffles ◦ Traditional ◦ 50/50 ◦ Head or tails ◦ Wine pull ◦ Mystery box
  10. Sponsorships Increase Revenue & Exposure • Sponsor segments of the

    auction event, valet parking, dessert table, golf tournament hole, • Sponsorship levels: gold, silver, bronze • Aim high • Sponsorship recognition • Where to find sponsors • Post your sponsorships on www.MBOpp.com for free • Cultivate sponsors
  11. Sponsorship Listing Site MBOpp Website to list sponsorship opportunities and

    where marketing departments can FIND your auction fundraiser
  12. Fund a Need Fund-a-Need, Paddle Raise, Give From the Heart

    • All the same concept • Straight up ask for donation with nothing or a small trinket in return • Use a lively emcee or influential member of the group to encourage participation • Use a spotter to track the paddles raised
  13. Auction Boosters Online Auction Prior to Silent & Live •

    Digital Auction Catalog Flipbook • Pre-register • Pre-bidding • VIP tables • Pre-Sell ticket (event, raffle, drink) Online Auction Exclusives • Proxy Bidding • Anti-sniping
  14. Post Auction Duties & Opportunities After distributing all the auction

    items & reporting the auction proceeds do this: • Matching gifts • Engage and inspire bigger giving • Bidders into volunteers • Save the date • Analysis & Feedback
  15. Resources Links Resource Links for Auctria Webinar: Secrets to make

    More Money for the Auction Fundraiser Filling Seats at the Auction Fundraiser Auction Theme Listings Social Media Assessment-Free Raffle Guidelines & Laws Post Auction Duties & Opportunities -Auctria Follow-Up Thank You Protocol (3 Touch Sequence)