Secrets to Raise More Money with an Auction Fundraiser with AJ Steinberg

Learn about ways to increase the bottom line of your auction with fundraising guru AJ Steinberg

Transcript

1. Secrets to Make More Money for the Auction Fundraiser Featuring A.J. Steinberg, Queen Bee Fundraising
2. Agenda: Secrets to Make more money for the Auction Fundraiser How to increase the bottom line 1. Fill the Seats 2. Marketing & Social 3. Raffles 4. Sponsorships 5. Fund a need 6. Online auction income boosters 7. Post Auction- continue the drive 8. Q & A
3. About Auctria • 21,000 auctions • 1.6 million bidders • 1.4 million items • 2.3 million bids • Over $100 million raised
5. Fill the Seats Attracting Attendees • Realistic ticket price • Honor an influencer • Volunteer committee • Use social media • Make the event irresistible Expert advice provided from A.J. at Queen Bee Fundraising
6. Irresistible Themed Events Special thanks to Stephen Kilbreath for sharing 80’s Rock’n Roll Monopoly Masquerade Big Tent- Carnival
7. Key Communication Tactics Promote. Promote. Promote. • Early promotion helps procurement and attendance • Brand the auction • Dedicated website • Include photos • Where is the money going? • Call to action • Early bird pricing • Event details
8. General Marketing Tips Emails, Flyers, Catalog & Flipsnap • Key is to get the audience to open the email or read the flyer • Use catchy phrases • Dedicated website • Use the logo and theme • Use emojis in the preview
9. Social Media Marketing Tips Social Media • Use the platform where your audience hangs out • Start early • Schedule posts • Include photo or video in every post • Use hashtags • Professional social media experts
10. Social Media Marketing Tips Call in the pros for an assessment: That Firefly Guy is offering all Auctria users are free complete audit of you social media strategy
11. Raffles Raffles • Income booster • Legality • Raffle tickets in bundles • Items for raffle • Types of raffles ◦ Traditional ◦ 50/50 ◦ Head or tails ◦ Wine pull ◦ Mystery box
12. Sponsorships Increase Revenue & Exposure • Sponsor segments of the auction event, valet parking, dessert table, golf tournament hole, • Sponsorship levels: gold, silver, bronze • Aim high • Sponsorship recognition • Where to find sponsors • Post your sponsorships on www.MBOpp.com for free • Cultivate sponsors
13. Sponsorship Listing Site MBOpp Website to list sponsorship opportunities and where marketing departments can FIND your auction fundraiser
14. Fund a Need Fund-a-Need, Paddle Raise, Give From the Heart • All the same concept • Straight up ask for donation with nothing or a small trinket in return • Use a lively emcee or influential member of the group to encourage participation • Use a spotter to track the paddles raised
15. Auction Boosters Online Auction Prior to Silent & Live • Digital Auction Catalog Flipbook • Pre-register • Pre-bidding • VIP tables • Pre-Sell ticket (event, raffle, drink) Online Auction Exclusives • Proxy Bidding • Anti-sniping
16. Auction Catalog Flipbook
17. Online Auction Boosters
18. Online Auction Booster Anti-Sniping
19. Online Auction Booster Proxy Bidding
20. Auctria Mobile Bidding Apps
21. Post Auction Duties & Opportunities After distributing all the auction items & reporting the auction proceeds do this: • Matching gifts • Engage and inspire bigger giving • Bidders into volunteers • Save the date • Analysis & Feedback
23. 9 Donation Items
24. Resources Links Resource Links for Auctria Webinar: Secrets to make More Money for the Auction Fundraiser Filling Seats at the Auction Fundraiser Auction Theme Listings Social Media Assessment-Free Raffle Guidelines & Laws Post Auction Duties & Opportunities -Auctria Follow-Up Thank You Protocol (3 Touch Sequence)
25. Stay in Touch with Auctria Email: hello@auctria.com @auctria Q & A Demo: www.auctria.com/DEMO Info@Queenbeefundraising.com