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Secrets to Raise More Money with an Auction Fundraiser with AJ Steinberg

Auctria
PRO
November 13, 2019

Secrets to Raise More Money with an Auction Fundraiser with AJ Steinberg

Learn about ways to increase the bottom line of your auction with fundraising guru AJ Steinberg

Auctria
PRO

November 13, 2019
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Transcript

  1. Secrets to Make More Money for
    the Auction Fundraiser
    Featuring
    A.J. Steinberg, Queen Bee Fundraising

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  2. Agenda: Secrets to Make more money for the
    Auction Fundraiser
    How to increase the bottom line
    1. Fill the Seats
    2. Marketing & Social
    3. Raffles
    4. Sponsorships
    5. Fund a need
    6. Online auction income boosters
    7. Post Auction- continue the drive
    8. Q & A

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  3. About Auctria
    ● 21,000 auctions
    ● 1.6 million bidders
    ● 1.4 million items
    ● 2.3 million bids
    ● Over $100 million
    raised

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  5. Fill the Seats
    Attracting Attendees
    ● Realistic ticket price
    ● Honor an influencer
    ● Volunteer committee
    ● Use social media
    ● Make the event irresistible
    Expert advice provided from A.J. at Queen Bee Fundraising

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  6. Irresistible Themed Events
    Special thanks to Stephen Kilbreath for sharing
    80’s Rock’n Roll
    Monopoly Masquerade
    Big Tent- Carnival

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  7. Key Communication Tactics
    Promote. Promote. Promote.
    ● Early promotion helps procurement and
    attendance
    ● Brand the auction
    ● Dedicated website
    ● Include photos
    ● Where is the money going?
    ● Call to action
    ● Early bird pricing
    ● Event details

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  8. General Marketing Tips
    Emails, Flyers, Catalog & Flipsnap
    ● Key is to get the audience to open the email or read
    the flyer
    ● Use catchy phrases
    ● Dedicated website
    ● Use the logo and theme
    ● Use emojis in the preview

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  9. Social Media Marketing Tips
    Social Media
    ● Use the platform where your audience hangs out
    ● Start early
    ● Schedule posts
    ● Include photo or video in every post
    ● Use hashtags
    ● Professional social media experts

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  10. Social Media Marketing Tips
    Call in the pros for an assessment: That Firefly Guy is offering all
    Auctria users are free complete audit of you social media strategy

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  11. Raffles
    Raffles
    ● Income booster
    ● Legality
    ● Raffle tickets in bundles
    ● Items for raffle
    ● Types of raffles
    ○ Traditional
    ○ 50/50
    ○ Head or tails
    ○ Wine pull
    ○ Mystery box

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  12. Sponsorships
    Increase Revenue & Exposure
    ● Sponsor segments of the auction event, valet parking, dessert
    table, golf tournament hole,
    ● Sponsorship levels: gold, silver, bronze
    ● Aim high
    ● Sponsorship recognition
    ● Where to find sponsors
    ● Post your sponsorships on www.MBOpp.com for free
    ● Cultivate sponsors

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  13. Sponsorship Listing Site
    MBOpp
    Website to list sponsorship opportunities and where marketing
    departments can FIND your auction fundraiser

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  14. Fund a Need
    Fund-a-Need, Paddle Raise, Give From the Heart
    ● All the same concept
    ● Straight up ask for donation with nothing or a small trinket in
    return
    ● Use a lively emcee or influential member of the group to
    encourage participation
    ● Use a spotter to track the paddles raised

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  15. Auction Boosters
    Online Auction Prior to Silent & Live
    ● Digital Auction Catalog Flipbook
    ● Pre-register
    ● Pre-bidding
    ● VIP tables
    ● Pre-Sell ticket (event, raffle, drink)
    Online Auction Exclusives
    ● Proxy Bidding
    ● Anti-sniping

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  16. Auction Catalog Flipbook

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  17. Online Auction Boosters

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  18. Online Auction Booster Anti-Sniping

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  19. Online Auction Booster Proxy Bidding

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  20. Auctria Mobile Bidding Apps

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  21. Post Auction Duties & Opportunities
    After distributing all the auction items & reporting the
    auction proceeds do this:
    ● Matching gifts
    ● Engage and inspire bigger giving
    ● Bidders into volunteers
    ● Save the date
    ● Analysis & Feedback

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  23. 9 Donation Items

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  24. Resources Links
    Resource Links for Auctria Webinar: Secrets to make
    More Money for the Auction Fundraiser
    Filling Seats at the Auction Fundraiser
    Auction Theme Listings
    Social Media Assessment-Free
    Raffle Guidelines & Laws
    Post Auction Duties & Opportunities -Auctria
    Follow-Up Thank You Protocol (3 Touch Sequence)

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  25. Stay in Touch
    with Auctria
    Email: [email protected]
    @auctria
    Q & A
    Demo:
    www.auctria.com/DEMO
    [email protected]

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