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Ace your website, awe your users
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Per Axbom
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April 16, 2012
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Ace your website, awe your users
Presenting the AceAwe Experience Model at Scandinavian Developer Conference on April 16, 2012
Per Axbom
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April 16, 2012
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Transcript
WHEN I SAY JUMP, YOU JUMP. OK.
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- Det kommer nästan ingen genom den där dörren.Jag visste
väl att webben inte skulle leverera! –NOBODY IS WALKING THROUGH THAT DOOR! I KNEW THE INTERNET WOULDN’T WORK!
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IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE
IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE MARKETING WEB SALES
IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE MARKETING WEB SALES
CUSTOMER SERVICE / SUPPORT
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ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
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ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
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ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
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ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
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CAN I GET THIS DELIVERED TOMORROW? NO, I’M AFRAID THAT
COSTS EXTRA... YES, OF COURSE! HOW WOULD YOU LIKE TO PAY FOR THAT?
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ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
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ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
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ONE MORE...
CONSIDER can you build an upload form for publishing photos
to a website?
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CONSIDER can you help people share photos online?
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#7 SOLVE THE RIGHT (USER’S) PROBLEM
Create superior websites by eliminating hurdles throughout the user journey.
Advice from @axbom at #sdc2012 http://axbom.se/sdc Want to learn more? Listen to uxpodcast.com and follow @axbom on Twitter.