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Avatar for Per Axbom Per Axbom PRO
April 16, 2012
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Ace your website, awe your users

Presenting the AceAwe Experience Model at Scandinavian Developer Conference on April 16, 2012

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April 16, 2012
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Transcript

  1. WHEN I SAY JUMP, YOU JUMP. OK.

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  7. - Det kommer nästan ingen genom den där dörren.Jag visste

    väl att webben inte skulle leverera! –NOBODY IS WALKING THROUGH THAT DOOR! I KNEW THE INTERNET WOULDN’T WORK!
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  23. IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE

  24. IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE MARKETING WEB SALES

  25. IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE MARKETING WEB SALES

    CUSTOMER SERVICE / SUPPORT
  26. None
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  29. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND

  30. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND

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  36. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND

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  41. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND

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  50. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND

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  55. CAN I GET THIS DELIVERED TOMORROW? NO, I’M AFRAID THAT

    COSTS EXTRA... YES, OF COURSE! HOW WOULD YOU LIKE TO PAY FOR THAT?
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  57. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND

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  61. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND

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  64. ONE MORE...

  65. CONSIDER can you build an upload form for publishing photos

    to a website?
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  67. CONSIDER can you help people share photos online?

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  69. #7 SOLVE THE RIGHT (USER’S) PROBLEM

  70. Create superior websites by eliminating hurdles throughout the user journey.

    Advice from @axbom at #sdc2012 http://axbom.se/sdc Want to learn more? Listen to uxpodcast.com and follow @axbom on Twitter.