Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
Ace your website, awe your users
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Per Axbom
PRO
April 16, 2012
Video
Design
19
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Ace your website, awe your users
Presenting the AceAwe Experience Model at Scandinavian Developer Conference on April 16, 2012
Per Axbom
PRO
April 16, 2012
Video
More Decks by Per Axbom
See All by Per Axbom
Digital omtanke på Internetdagarna 2025
axbom
PRO
0
540
The Spectacular Lies of Maps
axbom
PRO
1
1.1k
Postmortem Design
axbom
PRO
0
9
AI och mänskliga rättigheter
axbom
PRO
0
570
AI och människor
axbom
PRO
0
480
AI and Humans
axbom
PRO
0
170
Digital Ethics as a Driver of Design Innovation
axbom
PRO
1
490
Design thinking
axbom
PRO
0
24
Tillgänglighet och konsten att bry sig om människor
axbom
PRO
0
22
Other Decks in Design
See All in Design
東京都市大学 都市生活学部×一般社団法人オープン企画イベント 「誰もがデザイナーである」とはどういうことか? 【エツィオ・マンズィーニ氏 特別来日・基調講演】
a2k
1
160
noteらしさを織り込むハーネスエンジニアリング
uto
0
2.7k
Look Dev Meetup #50
baku89
1
540
UNION TEC GROUP | 2026' Project Portfolio
uniontec2000
0
130
decksh object reference
ajstarks
2
1.9k
Jun Wei Portfolio 2026
wjw100788
PRO
1
420
信頼をデザインし、ブランドで市場を拓く。/ Designship2026
assuredjp
PRO
0
280
ポートフォリオ_あやの
ngyenmazt1412
0
2k
みんながデザインを担う組織へ。急加速する開発組織でのデザイナーの戦略
mukai_takeru
0
400
ひとりで作れる時代に、 判断をみんなで持つには。/ Build alone share judgment
kgsi
1
890
デザインハーネス 〜AIが生成する"デザイン"の妥当性を、誰がどう担保するのか〜 / PdEConf2026 Design Harness
kgsi
14
23k
明日から真似できる、AIでデザインシステムを活用する方法
vivion
0
950
Featured
See All Featured
A Modern Web Designer's Workflow
chriscoyier
699
190k
The B2B funnel & how to create a winning content strategy
katarinadahlin
PRO
1
600
YesSQL, Process and Tooling at Scale
rocio
174
15k
Skip the Path - Find Your Career Trail
mkilby
1
280
VelocityConf: Rendering Performance Case Studies
addyosmani
331
25k
Mobile First: as difficult as doing things right
swwweet
225
10k
Test your architecture with Archunit
thirion
2
2.5k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
141
35k
Redefining SEO in the New Era of Traffic Generation
szymonslowik
1
510
The Limits of Empathy - UXLibs8
cassininazir
2
760
The Hidden Cost of Media on the Web [PixelPalooza 2025]
tammyeverts
2
560
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
28
3.7k
Transcript
WHEN I SAY JUMP, YOU JUMP. OK.
None
None
None
None
None
- Det kommer nästan ingen genom den där dörren.Jag visste
väl att webben inte skulle leverera! –NOBODY IS WALKING THROUGH THAT DOOR! I KNEW THE INTERNET WOULDN’T WORK!
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE
IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE MARKETING WEB SALES
IMPRESSIONS EXPECTATIONS ENTRY INTERACTION RESULT EXIT EXPERIENCE MARKETING WEB SALES
CUSTOMER SERVICE / SUPPORT
None
None
None
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
None
None
None
None
None
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
None
None
None
None
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
None
None
None
None
None
None
None
None
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
None
None
None
None
CAN I GET THIS DELIVERED TOMORROW? NO, I’M AFRAID THAT
COSTS EXTRA... YES, OF COURSE! HOW WOULD YOU LIKE TO PAY FOR THAT?
None
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
None
None
None
ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
None
None
ONE MORE...
CONSIDER can you build an upload form for publishing photos
to a website?
None
CONSIDER can you help people share photos online?
None
#7 SOLVE THE RIGHT (USER’S) PROBLEM
Create superior websites by eliminating hurdles throughout the user journey.
Advice from @axbom at #sdc2012 http://axbom.se/sdc Want to learn more? Listen to uxpodcast.com and follow @axbom on Twitter.