Explaining UX with a glass of lemonade

Presentation at UX Open.

Transcript

1. Per Axbom — @axbom Explaining UX with a glass of lemonade
2. AMY MAX
3. AMY MAX
4. AMY MAX
5. AMY MAX
6. AMY MAX HA HA YOU CAN TRY DARLING...
7. AMY MAX
8. AMY MAX I’LL HELP YOU...
13. COUSIN CAROL ARTISTIC ADAM
14. COUSIN CAROL ARTISTIC ADAM
15. COUSIN CAROL ARTISTIC ADAM
16. COFFEE WILL LEAVE A STAIN LEMONADE WILL BOOST YOUR BRAIN! 1 MINUTE THIS WAY 1 dollar!
17. LEMONADE! BOOST YOUR BRAIN FOR 1 DOLLAR
18. LEMONADE! BOOST YOUR BRAIN FOR 1 DOLLAR
19. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
20. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
21. LEMON-MAID BOOST YOUR BRAIN FOR 1 DOLLAR
26. LEMON-MAID BOOST YOUR BRAIN FOR 2 DOLLARS
28. LEMON-MAID BOOST YOUR BRAIN ice 5 dollars!
29. WHAT THE LEMON-MAID TEAM DID • Understood negative stress and the power of a stress- free environment • Understood the power of habits (coffee) and using it to their advantage • Attracted with copywriting, images and design • Made clear signage to guide and direct people • Created shareable items that helped others market the product • Used psychological phenomenons to increase the perceived value of the product • Listened to customers to continuously tweak and adapt product offerings based on customer behavior
30. 15 YEARS LATER...
31. LEMON-AID CEO
32. LEMON-AID CEO Copywriter AD UX
33. LEMON-AID CEO Copywriter AD UX
34. LEMON-AID CEO Copywriter AD UX Lean UX
35. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
36. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
37. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork”
38. LEMON-AID CEO Copywriter AD UX Lean UX ”Experimentation and teamwork” keep an eye on the goal