EACH YEAR 8 in 10 Employees are not Engaged in the workplace. 3 in 5 Employees have poor wellbeing. Source: Gallup’s report on the state of the global workplace in 2022.
that lead to employee disengagement below are the top 6 reasons based on global research conducted in 2022. Poor Direct Management 72% of employees reported that poor management was the main reason for their disengagement Lack of Positive Mindset & Skills Employees own limiting beliefs and negative sentiment Chronic Stress & Burnout 80% of employees reported signs of chronic stress Unsupportive Company Culture only 15% of employees feel fully supported by their organization's culture Lack of Career Development 81% of employees are not satisfied with the career growth opportunities provided to them Lack of Recognition 64% of employees don't feel recognized at work Source: Harvard Business, The Harvard Gazette, and Gallup.
Highly Engaged Workforce Are 21% More Profitable Better Customer Experiences Companies with Highly Engaged Workforce have 22% better customer experiences Increased Revenue Good Company Culture Increases Revenue by 4X Low Turnover Companies with Highly Engaged Workforce have 32% lower turnover Low absenteeism Companies with Highly Engaged Workforce have 38% less absenteeism Higher productivity Companies with Highly Engaged Workforce have 21% higher productivity Source: Global Market Insite Inc., Gallup report, CIPD
coaching Startups Hits Record High as work engagement & burnout reach record high since Covid-19 and remote work. 0 1 2 3 4 5 6 7 8 9 10 Unmind Tortch.io CoachHub Lattice Better Up Valuation ($B) Funding ($B)
self-care tools, artificial intelligence & community support, to empower individuals to enhance specific behaviors, such as social interactions, leadership skills, job competencies and performance, and take care of their burnout, anxiety, & chronic stress. HOW CAN HAPPY HUMAN HELP IMPROVE EMPLOYEE ENGAGMENT? Emotional Care Using CBT, NLP & mildfulness to help employees manage Chronic stress & burnout Leadership Skills Development Using behavioural science master classes & leadership coaching Sample use case: Employees facing stress & burnout can get support through self care tools, content library, community support & mental health coaching Sample use case: Underacheiving sales teams can Improve performance through improving their resiliance,communication skills & persuastion skills through mastersclasses & career coaching Sample use case: HIPO employees & New managers can learn the skills needed through personalized leadership coaching sessions to keep their teams engaged and productive Human Skills Development Using behavioural science master classes & career coaching
proven, high-value investment for leadership development. In fact, organizations that offer coaching for leadership development have 20% lower turnover, 46% higher leadership quality, and fill roles 23% more quickly. 20% lower turnover 46% higher leadership quality Fill roles 23% more quickly Coaching is a development-focused relationship with a trained professional who helps their clients accomplish short-term, defined goals. Coaches help individuals find their own solutions rather than offering them subjective advice or opinions. Coaches often use inquiry-based techniques to help their clients find the right answers and reach their full potential.
to improve with simple tools for improved leadership, mental fitness and performance. This enables them to create balance in their lives on and off the job. By using cognitive-behavioral techniques and personalized coaching plans, users can identify and address challenges that are holding them back from reaching their goals. WE PROVIDE A 360 APPROACH Arabic & English Wellness Content Digital Support Tools Community 1:1 Sessions (Coming April 2023) AI Career Coach (Coming Q2 2023) Burnout Tracker Assesments Support Groups Ask Experts Marriage Counsling Parenting Coaching Finance Coaching Psycho- therapy Leadership Coaching Career Coaching Management Dashboard Mental fitness Index Usage analysis Weekly Podcast Career Leadership Productivity Mini Courses (Coming April 2023) Relationships Parenting Peer Praising Career Mentorship Relationship Coaching
improve their mental fitness , human skills on demand whenever they feel they need it For Everyone The accessibility, convenience and privacy of the app makes it very attractive for anyone to use Personalized Our AI powered content & coaches assessments provides users with personalized plans for their specific needs WHAT MAKES OUR SOLUTION BETTER THAN THE REST?
standardized tests and assessments such engagement, burnout & mental fitness assessments We follow a three-step approach to ensure each employee receives the most effective personalized experience to sure employees strive inside and outside work. Based on the personal assessments the app recommends an action plan using applied behavioral science-based bite sized courses & exercises to help employees overcome their current challenges Once individuals try the exercises the app reminds employees daily to continue applying the new techniques & behaviors, they learned to ensure continuation of positive results. Needs Assessment Create Direction Take Action
mindfulness techniques & NLP. Our team has an extensive successful track record in providing the same services to corporates and large organizations across the MENA region over the past 15 years. Below are some of the organizations our founding team worked with across the region to help them improve their employee's mental health but in the traditional forms such as trainings, seminars. What the below proves is that there is a demand for mental health from corporates and that our team has firsthand experience delivering such services. WHAT’S THE SCIENCE BEHIND THE APP?
each employee overcome any mental health problems they are dealing with Our team of coaches also develop bite sized educational series that cover all topics that affect mental wellbeing (managing stress, mastering personal finances and relationships, etc. ). Based on the employee profiling, our platform recommends the series most relevant to them
recommended programs and exercises to do on that day. The programs recommended focus on increasing your ability to reduce stress, increase your focus at work and wind down and sleep better at night
app with psychologists and coaches moderated communities where users can anonymously share their thoughts, issues and vent to other community members for moral support + receiving professional advice from the moderating licensed psychologists and coaches. Things like work stress, grieving loss, parenting, heartbreak and more
of therapists and coaches that develop a weekly calendar of live sessions covering different mental wellness topics hosted on our platform every Sunday from 8am-10am, which can be accessed by Happy Human users
employees to send each other positive thank you notes. This is proven to increase the bond between employees and enhance loyalty to the workplace as well as the immediate dopamine boost effect the employee witnesses when they receive praise
we connect individuals with the top 10% of coaches and therapists in the market to help them with any guidance and support they need whether it’s personal or career related
Active Users 20% MoM growth rate Monthly Active Users Feb 2022 - Feb 2023 Notable Clients: 4.7H Avg hours spent per Month $100K Existing clients Est. annual revenue $100K Estimated annual revenue from new contracted clients onboarding shortly
Egypt’s largest insurance brokerage firm. They purchased 6 months subscriptions for their top 50 clients (50,000 employees). Market: KSA,KWT,UAE Launch date: April 2023 Partnered with Resal.me the leading employee gifting and rewarding platform to utilize their sales team and network of 500 corporate clients to sell HH subscriptions to their clients.
user Benefits Include: 1. Access to all mental-care content 2. Access to masterclasses 3. All assessments and digital tools 4. Access to community Coaching Subscriptions Executive Coaching Subscription $400 monthly subscription fee per executive (we charge coaches 40% fee) Benefits Include: 1. All benefit of self-help subscription 2. 3 executive coaching sessions $150 monthly subscription fee per employee (we charge coaches 40% fee) Benefits Includes: 1. All benefit of self-help subscription 2. Two 1:1 professional coaching sessions Launch Date April 2023 Launch Date July 2023
Obtainable Market over the next 5 years Source: data.worldbank.org The TAM numbers are calculated based on 60% of eligible white-collar employees in each market x Annual subscription per user ($38 USD) + 40 yearly one on one coaching generated from 20% x $25 per session. Egypt: (11.6 Million), Morocco: (4.3 Million) , Algeria: (4.5 Million),Tunis: (1.3 Million),UAE: (2.7 Million), KSA: (5.3 Million)
with 4 companies Q1 2022 Launched beta with a new user experience to increase activation and engagement based on users' feedback Q2 2022 Reached $1000 Monthly recurring revenue, improved app engagement by 800% & raised $30k In equity investment Q4 2022 Launched multiple key features & Expanded our Arabic content library to 200+ programs covering burnout, stress, anxiety, parenting and relationships Q3 2022 Partnered with Egypt’s largest insurance brokerage firm. They purchased 6 months subscriptions for their top 50 clients (50,000 employees). Q1 2023 Launch 1:1 career coaching/mentorship, leadership & mental wellness coaching April 2023
& Chief Scientific Officer Experienced startup founder with strong track record of building, launching and scaling tech startups. Prior to Happy Human, Belal El Borno was the Co-founder & CEO of Yumamia, inc, a premium office catering food/tech startup. His previous venture witnessed a 300% growth year over year for 5 years, scaled the business to KSA in 2020 and raised a total of $2.8 Million in equity funding. Mohamed Tarek is a certified trainer of Neuro-Semantics and Neuro-Linguistic Programming, he is a certified Meta-Coach and business coach, currently he is the regional director of the Meta-Coaching Foundation in the MENA region. Since 2005 Mohamed delivered training and coaching programs to some of the largest organizations in the region. Mohamed is specialized in coaching people dealing with various life & business issues using clinically backed and highly effective techniques.
Over 6 years of experience in front end development in well established regional software houses Over 4 years’ experience in VC backed SaaS startups in Egypt. Islam B2B Sales Manager Experienced sales manager in tech startups. Ex-Global expansion strategist @ Ontop (YC2019) Mohamed Senior Front-End Developer Over 7 years of experience in front end development in well established regional software houses Adel Junior Backend Software Engineer Over 2 years’ experience backend development. Atef Senior Software QA Engineer Over 4 years’ experience in software QA & testing in a leading mobile operator in Egypt Rana Product Led Growth Marketing Manager Experienced in UX/Research, Life Cycle Marketing & product growth marketing in VC funded startups in Egypt. Sherif Arabic Guided Meditation VO & Podcast Host A Radio and TV host with 17+ years of experience in several organizations, radio, and TV stations.
Thinking moderator, executive coach • Over 15 years of experience in coaching executives from fortune 500 companies Michael Hall, Ph.D. • Dr. Hall’s doctorate is in Cognitive- Behavioral Psychology is from Union Institute University, Cincinnati Ohio • Dr. Hall has written 58 books, another 30 serial books, over 100 published articles, and is recognized as a leading NLP Trainer and Developer Using the insights and frameworks of our science board, we are able to create effective tools based on their in-depth understanding of psychology and behavioral science
human resources in many companies like Nielsen, Heineken, Orange Business Services and Philip Morris • Was leading all initiates for cultural and wellness/wellbeing transformation Alaa Rady • Operating Partner, Amethis PE Fund since 2020 • Board/Committees Member at Global Corp (NBFI) and Corona confectionary. Previously Board/committees at EFG Leasing/Factoring/ValU 2017-2022 • IC Member at the World Bank/MSMEDA Fund of VC Funds. Previous IC Member at Egypt Ventures • Investor and LPAC member in VC funds (Civilization Ventures Bio-tech fund in SF, Endure 1 in Egypt) • Angel Investor and Advisor to startups (Karm Solar, Dawi Clinics, Flend, Bypass, Sckores…) Sheikh Issa • 20 years of experience in software development • Served as the CTO of YC backed startup Odigoo Abdulaziz Elyas • 15 years of experience in consumer marketing in GCC • He led several categories in the EEMEAP region at Unilever, Nestle, Henkel, and Mondelez International • Abdulaziz is an active advisor to startups in several countries & mentored +100 startups
note with 20% discount + $3.3M Cap Marketing and Sales 43% 33% 11% 13% Use of Funds Paid Ads, Offline Events, Major Partnerships with popular local online communities Personnel Salaries and new hires Product Development Releasing major features from product roadmap Content Development Producing 40 new master classes
coaching platform that uses applied behavioral science, AI & social tools to empower individuals to improve their mental fitness, human & leadership skills Strong Team with deep market, technology, execution background and vision to succeed Healthy Traction 20% CMGR; 480 active users; $1400 MRR Big Market $4B TAM for corporate employees and potential to expand to teens and children Competitive Advantage all-in-one coaching & mental wellness platform covering main angles of employee engagement Valuable Partnership signed contract with the largest insurance brokerage company in Egypt Raising $150,000 to reach our next milestone of $50k MRR
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![Belal EL Borno [email protected]](https://files.speakerdeck.com/presentations/350ff1fc735d477199708406a9a8c207/slide_33.jpg){kind=link}