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Dream Space Presentation 2012

BEMA
March 21, 2018

Dream Space Presentation 2012

BEMA

March 21, 2018
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  1. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    1
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  2. Introduction
    Cypress Research Associates, LLC conducted a study commissioned by Baking &
    Snack magazine and BEMA which explored the future of commercial bakery
    equipment.
    Phase 1: BIF Baker Roundtable (November 2011)
    Phase 2: Online Industry Survey of Bakers & Equipment Suppliers (February 2012)
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    2

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  3. Study Methodology
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    3
    1. BIF baker
    roundtable
    2. Generated list of
    equipment challenges
    & potential solutions
    3. Developed survey
    to test equipment
    solutions
    4. Emailed
    survey
    to bakers
    & suppliers
    Think outside-the-box about
    equipment solutions in:
    • Equipment Design
    • Technology/Communication
    • Energy
    • Maintenance/Reliability
    • Sanitation/Food Safety

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  4. Methodology: Online Survey
    Baking & Snack magazine provided Cypress Research Associates, LLC an Excel file of
    contact information which contained a stratified random sampling of 1,487 baking
    industry executives. BEMA provided Cypress Research with an Excel file of contacts for
    374 equipment suppliers.
    Separate online surveys were deployed to each industry segment – bakers and suppliers
    – during February 2012. Survey responses were received from a total of:
     119 bakers (8% response rate)
     107 equipment suppliers (29% response rate)
    The statistical information within the presentation may be accepted as accurate within a tolerance of +/- 5
    percentage points at the 90% level of confidence for the total sample. Sub-samples are, of course, subject
    to wider tolerances.
    For more information about this study’s findings, please contact Marjorie Troxel Hellmer at 816.361.6596 or
    [email protected]
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    4

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  5. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    5
    Study Results
    Respondent Profile
    5

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  6. Primary business - BAKERS
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    6
    Respondent Profile
    Pan bread, buns, rolls
    Cakes, pies, sweet goods
    Cookies & cracker
    Artisan-style bread
    Frozen dough
    Bars (all types)
    Tortilla
    Salty snacks
    Pizza
    56%
    49%
    41%
    23%
    23%
    18%
    16%
    16%
    11%
    Note: Multiple responses accepted

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  7. Primary business - SUPPLIERS
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    7
    Respondent Profile
    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
    Mixing, blending, fermentation
    Makeup system, depositing, forming
    Proofing, baking, frying
    Cooling, slicing
    Packaging
    Finishing
    Ingredient storage, handling
    Sanitation, maintenance
    Software-related systems & integration
    Warehousing, logistics
    44%
    44%
    42%
    24%
    24%
    14%
    12%
    12%
    12%
    8%
    Note: Multiple responses accepted

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  8. Respondent Profile
    8%
    $10 mil to
    $49 mil
    20%
    $50 mil to
    $99 mil
    6%
    $100 mil to
    $499 mil
    10%
    $500 mil+
    56%
    Bakers
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    8
    Annual company-wide gross sales
    41%
    $10 mil to
    $49 mil
    34%
    $50 mil to
    $99 mil
    19%
    $100 mil+
    6%
    Equipment Suppliers

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  9. Respondent Profile
    Top mgt./
    admin
    22%
    Operations/
    Eng.
    70%
    Technical/
    R&D/ QC
    8%
    Bakers
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    9
    Primary job function
    Top mgt./
    admin.
    58%
    Sales/
    marketing
    38%
    Tech.
    service/
    operations
    4%
    Equipment Suppliers

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  10. Bakers only - Purchasing involvement (buying, recommending or approving)
    in the following categories:
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    10
    Respondent Profile
    Equipment
    Ingredients
    Packaging materials
    Distribution/
    transportation
    89%
    30%
    25%
    10%
    Note: Multiple responses accepted

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  11. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    11
    Study Results:
    Perceived Value of Equipment Solutions
    11

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  12. Perceived Value of Equipment Solutions
    For the remainder of the survey, participants were presented with a list of 25
    equipment solutions that were grouped into the following areas:
     Equipment Design/Equipment Features (7 items)
     Technology/Communication (5 items)
     Energy(5 items)
     Maintenance/Reliability (3 items)
     Sanitation/Food Safety (5 items)
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    12

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  13. Perceived Value of Equipment Solutions
    Participants were asked the following question about each equipment solution:
    Baker Survey:
     How valuable do you believe it would be to implement the following equipment
    solutions in your facilities? (Please think outside the box – disregard cost and current availability)
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    13
    Supplier Survey:
     How valuable do you believe it would be to implement the following equipment
    solutions in your customers’ facilities? (Please think outside the box – disregard cost and current
    availability)
    Participants rated each solution on a scale of 1=‘Not at all Valuable’ to 7=‘Very Valuable’

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  14. Perceived Value of Equipment Solutions
    Sample Equipment Challenge/Solution:
    Q: How valuable do you believe it would be to implement the following equipment
    solutions in your (or your customers’) facilities? (Please think outside the box – disregard cost
    and current availability)
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    14
    Future Solution: Proofer and oven interiors made of materials that do not absorb heat
    (Examples of benefits: Saves energy, time & money; reduces lead time needed to pre-heat ovens; quickly stops
    proofing process)
    Current Challenge: Proofers and ovens waste significant energy during startup/cool down
    Not at all Somewhat Very
    Valuable Valuable Valuable
    1 2 3 4 5 6 7

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  15. Perceived Value of Equipment Solutions
    Overall findings reveal that:
     Bakers’ average ratings of the 25 equipment solutions ranged from:
     4.9 to 6.3 (7=‘Very Valuable’)
     Equipment suppliers’ average ratings of the 25 equipment solutions ranged from:
     4.4 to 6.0 (7=‘Very Valuable’)
     Bakers tended to rate proposed equipment solutions as more valuable than suppliers
    Following are the TOP RATED equipment solutions for each content area according to bakers.
    Dreamspace: The future of commercial bakery equipment
    Cypress Research Associates, LLC March 2012
    15

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  16. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    16
    Study Results:
    Equipment Design/Equipment Features
    16

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  17. Current Challenge: Equipment guards protect operators from hazards, but reduce
    visibility/accessibility
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    17
    Equipment Design/Equipment Features
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    6.3
    5.4
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Equipment designed without hazards, therefore no need for guards
    (Examples of benefits: Improves equipment visibility; improves employee safety; reduces maintenance)
    ◄ Large gap between
    baker & supplier ratings

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  18. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    18
    Study Results:
    Technology/Communication
    18

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  19. Current Challenge: Current diagnostics for operational and performance indicators
    are lagging (e.g., after dough is mixed, bread is baked)
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    19
    Technology/Communication
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    5.9
    5.7
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Integrated, real-time diagnostics for operating conditions,
    performance, changes to dough, proofing or baking processing (e.g., product sensors
    that deliver real-time indicators)
    (Examples of benefits: Less waste of finished dough/finished product)

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  20. Current Challenge: Plant floor machines operate independently, are not fully
    integrated from beginning to end of process; manual changeovers are required
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    20
    Technology/Communication
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    5.9
    5.6
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Entire plant floor is integrated, wirelessly connected, machines talk
    to each other, run appropriately, self-correcting/adjusting throughout baking
    process; floor wirelessly mapped for automatic changeovers
    (Examples of benefits: Lights-out bakery that is remotely monitored)

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  21. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    21
    Study Results:
    Energy
    21

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  22. Current Challenge: Equipment not operating at maximum efficiency
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    22
    Energy
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    6.2
    5.8
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Equipment that is affordable, highly energy-efficient/green (benefits
    to air compressors, oxidizers, ovens, boilers, blowers, pumps)

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  23. Current Challenge: Lack of widespread recovery of heat/energy from equipment
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    23
    Energy
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    5.9
    5.4
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Recovery of all heat/energy from the process for reuse, storage or
    feeding back to the utility grid

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  24. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    24
    Study Results:
    Maintenance/Reliability
    24

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  25. Current Challenge: Current diagnostics for maintenance indicators are lagging
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    25
    Maintenance/Reliability
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    6.2
    6.0
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Integrated, real-time diagnostics for maintenance
    (Examples of benefits: Equipment diagnoses specific needs; emphasizes leading/predictive indicators; forecasts
    part wear-out; uses forecasting for better efficiencies)

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  26. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    26
    Study Results:
    Sanitation/Food Safety
    26

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  27. Current Challenge: Labor-, time-, and cost-intensive process for foreign material,
    allergen and pathogen testing
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    27
    Sanitation/Food Safety
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    6.0
    5.5
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Advanced, real-time environmental sensors to detect foreign
    materials, allergens and pathogens

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  28. Current Challenge: Clean-in-place (CIP) is not 100% effective
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    28
    Sanitation/Food Safety
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    5.9
    5.5
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Automatic CIP with 100% assurance safety verification

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  29. Current Challenge: Potential risk of allergens/pathogens on equipment (e.g., mixers,
    make-up, pans, conveyors)
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    29
    Sanitation/Food Safety
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    5.9
    5.0
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Future Solution: Non-stick and anti-microbial equipment materials (designs out
    foreign materials)
    ◄ Large gap between
    baker & supplier ratings

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  30. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    30
    Summary:
    Ranking of Top Equipment Solutions
    30

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  31. Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    31
    Summary: Ranking of Top Equipment Solutions
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Equipment designed without
    hazards, therefore no need for
    guards
    Integrated, real-time
    diagnostics for maintenance
    Equipment that is affordable,
    highly energy-efficient/green
    Advanced, real-time
    environmental sensors to
    detect foreign materials,…
    6.3
    6.2
    6.2
    6.0
    5.4
    6.0
    5.8
    5.5
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Bakers
    Suppliers
    ◄ Large gap between
    baker & supplier ratings

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  32. Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    32
    Summary: Ranking of Top Equipment Solutions
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Integrated, real-time diagnostics
    for operating conditions,
    performance, changes to dough,…
    Entire plant floor it integrated,
    wirelessly connected, machines
    talk to each other…
    Automatic CIP with 100%
    assurance safety verification
    Recovery of all heat/energy from
    the process for reuse, storage or
    feeding back to the utility grid
    Non-stick and anti-microbial
    equipment materials (design out
    foreign materials)
    5.9
    5.9
    5.9
    5.9
    5.9
    5.7
    5.6
    5.5
    5.4
    5.0
    Average Ratings
    7-point scale where ‘7’=‘Very Valuable’
    Bakers
    Suppliers
    ◄ Large gap between
    baker & supplier ratings

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  33. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    33
    Study Results:
    Final Industry Thought Question
    33

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  34. In order to foster greater innovation within the commercial baking industry,
    who (bakers or equipment suppliers) should be responsible for the Risk & ROI
    of testing existing technologies from other industries and applying them to the
    baking industry?
    Dreamspace: The future of commercial baking equipment
    Cypress Research Associates, LLC March 2012
    34
    Risk & ROI of Equipment Innovation
    1.0 2.0 3.0 4.0 5.0 6.0 7.0
    Bakers
    Equipment Suppliers
    4.4
    3.9
    Equipment
    Suppliers Only
    Shared
    Risk & ROI
    Bakers
    Only
    Note: Average ratings

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  35. 5527 Oak Street, Kansas City, Missouri 64113 TEL 816.361.6596 FAX 816.326.9002 www CypressResearch.com
    35
    35

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