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Adventures in Service Design and everything else

Ben Holliday
March 11, 2016

Adventures in Service Design and everything else

Service Design in Government 2016 keynote talk

Ben Holliday

March 11, 2016
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  1. @benholliday #sdingov
    Service Design in Government 2016
    Adventures in 

    Service Design and
    everything else

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  2. @benholliday #sdingov
    Hello!

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  3. @benholliday #sdingov
    2001 - Graphic Design
    2003 - Digital Design
    2008 - User Experience
    2013 - User Research
    2014 - Interaction Design
    2016 - Service Design

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  4. @benholliday #sdingov

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  5. @benholliday #sdingov
    @kevincunnington

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  6. @benholliday #sdingov
    Starting with business
    transformation

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  7. @benholliday #sdingov
    User experience is 

    everyone’s job

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  8. @benholliday #sdingov
    To deliver a great user experience…
    we need to get the design right
    we need to get the strategy right
    we need to get the organisation right

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  9. @benholliday #sdingov
    DWP
    DIGITAL
    ACADEMY

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  10. @benholliday #sdingov

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  11. @benholliday #sdingov

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  12. @benholliday #sdingov
    Being bold means
    bringing your whole self
    to the situation and
    engaging fully with it
    Janet Hughes (GDS)

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  13. @benholliday #sdingov
    Thinking and doing 

    things differently

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  14. @benholliday #sdingov
    We need space for
    irrational thought and
    that space is creativity

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  15. @benholliday #sdingov
    The biggest problem 

    in government is boxes

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  16. @benholliday #sdingov

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  17. @benholliday #sdingov
    Big boxes: 

    departments, policy,
    strategy, operations,
    technology

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  18. @benholliday #sdingov
    Small boxes:
    management tiers,
    organisational structures,
    fixed processes

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  19. @benholliday #sdingov
    Check your
    State Pension
    Find pension
    contact details
    Get your
    State Pension

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  20. @benholliday #sdingov
    1. Services organised around paying or 

    enabling people to get their pension
    2. Policy is about people being better 

    prepared for retirement
    3. Most people need to think about pensions 

    at 35 not aged 55 or 65
    Retirement Provision

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  21. @benholliday #sdingov

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  22. @benholliday #sdingov
    What does government
    need to do earlier to help
    people get on with their
    lives later?

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  23. @benholliday #sdingov

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  24. @benholliday #sdingov
    Design
    Technology
    Operations

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  25. @benholliday #sdingov

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  26. @benholliday #sdingov

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  27. @benholliday #sdingov
    To a user, a service is
    simple. It’s something
    that helps them to do
    something
    Louise Downe (GDS)

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  28. @benholliday #sdingov
    …a lot of what we seem
    to be doing is getting
    design out of the way
    Jonny Ive (Apple)

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  29. @benholliday #sdingov

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  30. @benholliday #sdingov

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  31. @benholliday #sdingov
    The problem is the view
    from 30 thousand feet

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  32. @benholliday #sdingov

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  33. @benholliday #sdingov
    Has anyone thought
    about what it’s really like
    to have to use this
    service?

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  34. @benholliday #sdingov

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  35. @benholliday #sdingov

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  36. @benholliday #sdingov
    Design services for
    the user experience

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  37. @benholliday #sdingov
    A policy is not words in 

    a Whitehall paper. It’s the real-
    world experience people have
    of resulting services, and
    what they then do
    Tom Loosemore

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  38. @benholliday #sdingov

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  39. @benholliday #sdingov
    The energy we spend
    talking about something
    is the same energy we
    need to do something

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  40. @benholliday #sdingov

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  41. @benholliday #sdingov
    The biggest challenge 

    for service design in
    government is not having
    all the answers before 

    we start

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  42. @benholliday #sdingov
    …don’t forget how fast things
    change, how quickly people
    change what they do as they
    conform and shape themselves
    from all that’s around them
    Tony Benn

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  43. @benholliday #sdingov
    1. Why are we doing this work?
    2. Who are our users?
    3. What outcome will users get from this service?
    4. What outcome are we looking for?
    5. What are our key metrics?
    benholliday.com/frame-the-problem

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  44. @benholliday #sdingov
    Start with the problem

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  45. @benholliday #sdingov
    Iterate fast to see 

    what works

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  46. @benholliday #sdingov

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  47. @benholliday #sdingov

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  48. @benholliday #sdingov
    Successful products 

    and services come from
    countless small acts 

    of failure

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  49. @benholliday #sdingov
    Everything else-ness

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  50. @benholliday #sdingov
    flickr.com/photos/Steven Pisano

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  51. @benholliday #sdingov
    Can design add value or
    help us communicate
    more clearly, concisely,
    or be more consistent?
    benholliday.com/broken-windows

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  52. @benholliday #sdingov
    Services not projects,
    products or features

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  53. @benholliday #sdingov
    GOV.UK
    HEALTH & DISABILITY
    Employment
    Support
    Allowance
    (ESA)
    Personal
    Independence
    Payment
    (PIP)
    Access
    to Work
    Budgeting
    Loans
    Industrial
    Injuries
    Disablement
    Benefit
    Carer’s
    Allowance

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  54. @benholliday #sdingov

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  55. @benholliday #sdingov
    User need: as someone
    with a health condition or
    disability I need support
    to live independently

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  56. @benholliday #sdingov
    GOV.UK
    Employment
    Support
    Allowance
    (ESA)
    Personal
    Independence
    Payment
    (PIP)
    Access
    to Work
    Industrial
    Injuries
    Disablement
    Benefit
    Carer’s
    Allowance
    Work, health & disability:
    “…tell us about your situation”
    start here

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  57. @benholliday #sdingov
    Programme change and
    new initiatives are
    inevitable. Service
    patterns should function
    independently

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  58. @benholliday #sdingov
    gds.blog.gov.uk/government-as-a-platform-for-the-rest-of-us

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  59. @benholliday #sdingov
    Transformation starts 

    with small actions

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  60. @benholliday #sdingov
    Everything is built on
    small moments. How we
    work to deliver better
    services and the
    experiences we’re
    designing for

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  61. @benholliday #sdingov

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  62. @benholliday #sdingov

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  63. @benholliday #sdingov
    flickr.com/photos/mikebogdan

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  64. @benholliday #sdingov
    Transformation of
    government services
    shouldn’t leave anyone
    behind

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  65. @benholliday #sdingov

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  66. @benholliday #sdingov
    1. Transformation starts small
    2. It takes a shift in culture
    3. It looks for ‘service’ patterns
    4. It builds momentum through doing
    5. It starts and ends with people
    Adventures in Service Design

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  67. @benholliday #sdingov
    Are you prepared to get
    to know someone well
    enough to see how
    government really works
    for them?

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  68. @benholliday #sdingov
    [keep going]

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  69. @benholliday #sdingov
    [email protected]
    benholliday.com
    @benholliday
    dwpdigital.blog.gov.uk
    @digitaldwp

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