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Building a user centred design community

Ben Holliday
February 10, 2017

Building a user centred design community

Talk for the #govdesign meet up in London - 10 February 2017

Ben Holliday

February 10, 2017
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  1. @benholliday #govdesign
    Building a user centred
    design community

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  2. @benholliday #govdesign
    @benholliday #govdesign

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  3. @benholliday #govdesign
    Everything we do is about
    changing lives by providing
    security, extending opportunity
    and giving people in our
    society the support they need

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  4. @benholliday #govdesign
    This is still the real challenge:
    A government that delivers
    services in order to organise
    itself around the needs 

    of its users

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  5. @benholliday #govdesign

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  6. @benholliday #govdesign
    UK’s largest public service
    department
    Design team of 40+ people
    specialising in service design,
    interaction design, content
    design and front end
    development

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  7. @benholliday #govdesign
    Building the design community
    benholliday.com/building-a-design-community

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  8. @benholliday #govdesign
    1. Make sure everyone can talk
    to each other
    2. Give everyone the opportunity
    to meet face-to-face
    3. Encourage everyone to work
    in the open

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  9. @benholliday #govdesign
    Everyone should be able to 

    talk about their work.
    This gives visibility to everything that
    we’re working on, and encourages
    collaboration
    benholliday.com/building-a-design-community

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  10. @benholliday #govdesign
    @benholliday #govdesign

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  11. @benholliday #govdesign
    Policy and service design
    openpolicy.blog.gov.uk/bringing-together-policy-and-digital-design-teams

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  12. @benholliday #govdesign
    Does your organisation 

    have design leadership?

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  13. @benholliday #govdesign
    The only way for you 

    to lead is by example

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  14. @benholliday #govdesign
    Change happens as a
    result of collective,
    small, actions

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  15. @benholliday #govdesign

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  16. @benholliday #govdesign
    @benholliday #govdesign

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  17. @benholliday #govdesign
    5 things 

    to get started
    @benholliday #govdesign

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  18. @benholliday #govdesign
    Be deliberate with 

    your language

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  19. @benholliday #govdesign
    @benholliday #govdesign

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  20. @benholliday #govdesign
    The goal should be to remove
    anything, including language, that
    creates barriers when working on
    a public service
    benholliday.com/the-problem-with-customer

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  21. @benholliday #govdesign
    Adjust the focus

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  22. @benholliday #govdesign
    Framing the problem is a
    process of reduction.
    Starting conversations.
    Creating understanding 

    and opportunities.

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  23. @benholliday #govdesign
    Take small risks 

    every day

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  24. @benholliday #govdesign
    The secret to getting things
    done: being pragmatic (you
    can’t win every battle today),
    and optimistic (everything is
    worth fighting for)

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  25. @benholliday #govdesign
    Cows on the path. 

    Not just paving the cow paths

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  26. @benholliday #govdesign
    Design at its best frames
    the unusual and celebrates
    diversity. Its mistakes make
    it human. It’s made up of
    complex emotions

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  27. @benholliday #govdesign
    … creative organisations prioritise
    rituals of doing; the least creative
    organisations prioritise rituals of
    saying, the most common of
    which is the meeting
    Kevin Ashton (How to Fly a Horse)

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  28. @benholliday #govdesign
    Collaborate

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  29. @benholliday #govdesign
    If you care about design:

    Don’t worry about who
    gets the credit

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  30. @benholliday #govdesign
    …move from ‘everyone
    wants to solve the problem’
    to ‘everyone wants the
    problem to be solved’
    benholliday.com/everyone-wants-to-solve-the-problem

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  31. @benholliday #govdesign
    Learn to enjoy the size 

    of the problem

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  32. @benholliday #govdesign
    @benholliday #govdesign

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  33. @benholliday #govdesign
    …the more seriously we
    take things the more
    ridged or unimaginative
    our work can become
    benholliday.com/learning-to-enjoy-the-size-of-the-problem

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  34. @benholliday #govdesign
    Push hard for 

    design leadership, 

    starting with yourself
    @benholliday #govdesign

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  35. @benholliday #govdesign
    digital.dwp.gov.uk/careers
    @DWPDigital
    benholliday.com
    @benholliday

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