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Building a user centred design community
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Ben Holliday
February 10, 2017
Design
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Building a user centred design community
Talk for the #govdesign meet up in London - 10 February 2017
Ben Holliday
February 10, 2017
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Transcript
@benholliday #govdesign Building a user centred design community
@benholliday #govdesign @benholliday #govdesign
@benholliday #govdesign Everything we do is about changing lives by
providing security, extending opportunity and giving people in our society the support they need
@benholliday #govdesign This is still the real challenge: A government
that delivers services in order to organise itself around the needs of its users
@benholliday #govdesign
@benholliday #govdesign UK’s largest public service department Design team of
40+ people specialising in service design, interaction design, content design and front end development
@benholliday #govdesign Building the design community benholliday.com/building-a-design-community
@benholliday #govdesign 1. Make sure everyone can talk to each
other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open
@benholliday #govdesign Everyone should be able to talk about
their work. This gives visibility to everything that we’re working on, and encourages collaboration benholliday.com/building-a-design-community
@benholliday #govdesign @benholliday #govdesign
@benholliday #govdesign Policy and service design openpolicy.blog.gov.uk/bringing-together-policy-and-digital-design-teams
@benholliday #govdesign Does your organisation have design leadership?
@benholliday #govdesign The only way for you to lead
is by example
@benholliday #govdesign Change happens as a result of collective, small,
actions
@benholliday #govdesign
@benholliday #govdesign @benholliday #govdesign
@benholliday #govdesign 5 things to get started @benholliday #govdesign
@benholliday #govdesign Be deliberate with your language
@benholliday #govdesign @benholliday #govdesign
@benholliday #govdesign The goal should be to remove anything, including
language, that creates barriers when working on a public service benholliday.com/the-problem-with-customer
@benholliday #govdesign Adjust the focus
@benholliday #govdesign Framing the problem is a process of reduction.
Starting conversations. Creating understanding and opportunities.
@benholliday #govdesign Take small risks every day
@benholliday #govdesign The secret to getting things done: being pragmatic
(you can’t win every battle today), and optimistic (everything is worth fighting for)
@benholliday #govdesign Cows on the path. Not just paving
the cow paths
@benholliday #govdesign Design at its best frames the unusual and
celebrates diversity. Its mistakes make it human. It’s made up of complex emotions
@benholliday #govdesign … creative organisations prioritise rituals of doing; the
least creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)
@benholliday #govdesign Collaborate
@benholliday #govdesign If you care about design: Don’t worry about
who gets the credit
@benholliday #govdesign …move from ‘everyone wants to solve the problem’
to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem
@benholliday #govdesign Learn to enjoy the size of the
problem
@benholliday #govdesign @benholliday #govdesign
@benholliday #govdesign …the more seriously we take things the more
ridged or unimaginative our work can become benholliday.com/learning-to-enjoy-the-size-of-the-problem
@benholliday #govdesign Push hard for design leadership, starting
with yourself @benholliday #govdesign
@benholliday #govdesign digital.dwp.gov.uk/careers @DWPDigital benholliday.com @benholliday