Building a user centred design community

Transcript

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   @benholliday #govdesign Building a user centred design community

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   @benholliday #govdesign @benholliday #govdesign

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   @benholliday #govdesign Everything we do is about changing lives by

   providing security, extending opportunity and giving people in our society the support they need
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   @benholliday #govdesign This is still the real challenge: A government

   that delivers services in order to organise itself around the needs 
 of its users
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   @benholliday #govdesign

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   @benholliday #govdesign UK’s largest public service department Design team of

   40+ people specialising in service design, interaction design, content design and front end development
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   @benholliday #govdesign Building the design community benholliday.com/building-a-design-community

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   @benholliday #govdesign 1. Make sure everyone can talk to each

   other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open
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   @benholliday #govdesign Everyone should be able to 
 talk about

   their work. This gives visibility to everything that we’re working on, and encourages collaboration benholliday.com/building-a-design-community
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    @benholliday #govdesign @benholliday #govdesign

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    @benholliday #govdesign Policy and service design openpolicy.blog.gov.uk/bringing-together-policy-and-digital-design-teams

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    @benholliday #govdesign Does your organisation 
 have design leadership?

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    @benholliday #govdesign The only way for you 
 to lead

    is by example
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    @benholliday #govdesign Change happens as a result of collective, small,

    actions
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    @benholliday #govdesign

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    @benholliday #govdesign @benholliday #govdesign

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    @benholliday #govdesign 5 things 
 to get started @benholliday #govdesign

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    @benholliday #govdesign Be deliberate with 
 your language

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    @benholliday #govdesign @benholliday #govdesign

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    @benholliday #govdesign The goal should be to remove anything, including

    language, that creates barriers when working on a public service benholliday.com/the-problem-with-customer
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    @benholliday #govdesign Adjust the focus

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    @benholliday #govdesign Framing the problem is a process of reduction.

    Starting conversations. Creating understanding 
 and opportunities.
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    @benholliday #govdesign Take small risks 
 every day

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    @benholliday #govdesign The secret to getting things done: being pragmatic

    (you can’t win every battle today), and optimistic (everything is worth fighting for)
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    @benholliday #govdesign Cows on the path. 
 Not just paving

    the cow paths
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    @benholliday #govdesign Design at its best frames the unusual and

    celebrates diversity. Its mistakes make it human. It’s made up of complex emotions
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    @benholliday #govdesign … creative organisations prioritise rituals of doing; the

    least creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)
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    @benholliday #govdesign Collaborate

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    @benholliday #govdesign If you care about design:
 Don’t worry about

    who gets the credit
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    @benholliday #govdesign …move from ‘everyone wants to solve the problem’

    to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem
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    @benholliday #govdesign Learn to enjoy the size 
 of the

    problem
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    @benholliday #govdesign @benholliday #govdesign

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    @benholliday #govdesign …the more seriously we take things the more

    ridged or unimaginative our work can become benholliday.com/learning-to-enjoy-the-size-of-the-problem
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    @benholliday #govdesign Push hard for 
 design leadership, 
 starting

    with yourself @benholliday #govdesign
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    @benholliday #govdesign digital.dwp.gov.uk/careers @DWPDigital benholliday.com @benholliday