Building a user centred design community

@benholliday #govdesign Building a user centred design community

@benholliday #govdesign @benholliday #govdesign

@benholliday #govdesign Everything we do is about changing lives by
providing security, extending opportunity and giving people in our society the support they need

@benholliday #govdesign This is still the real challenge: A government
that delivers services in order to organise itself around the needs   of its users

@benholliday #govdesign

@benholliday #govdesign UK’s largest public service department Design team of
40+ people specialising in service design, interaction design, content design and front end development

@benholliday #govdesign Building the design community benholliday.com/building-a-design-community

@benholliday #govdesign 1. Make sure everyone can talk to each
other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open

@benholliday #govdesign Everyone should be able to   talk about
their work. This gives visibility to everything that we’re working on, and encourages collaboration benholliday.com/building-a-design-community

@benholliday #govdesign Policy and service design openpolicy.blog.gov.uk/bringing-together-policy-and-digital-design-teams

@benholliday #govdesign Does your organisation   have design leadership?

@benholliday #govdesign The only way for you   to lead
is by example

@benholliday #govdesign Change happens as a result of collective, small,
actions

@benholliday #govdesign

@benholliday #govdesign 5 things   to get started @benholliday #govdesign

@benholliday #govdesign Be deliberate with   your language

@benholliday #govdesign The goal should be to remove anything, including
language, that creates barriers when working on a public service benholliday.com/the-problem-with-customer

@benholliday #govdesign Adjust the focus

@benholliday #govdesign Framing the problem is a process of reduction.
Starting conversations. Creating understanding   and opportunities.

@benholliday #govdesign Take small risks   every day

@benholliday #govdesign The secret to getting things done: being pragmatic
(you can’t win every battle today), and optimistic (everything is worth ﬁghting for)

@benholliday #govdesign Cows on the path.   Not just paving
the cow paths

@benholliday #govdesign Design at its best frames the unusual and
celebrates diversity. Its mistakes make it human. It’s made up of complex emotions

@benholliday #govdesign … creative organisations prioritise rituals of doing; the
least creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)

@benholliday #govdesign Collaborate

@benholliday #govdesign If you care about design:  Don’t worry about
who gets the credit

@benholliday #govdesign …move from ‘everyone wants to solve the problem’
to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem

@benholliday #govdesign Learn to enjoy the size   of the
problem

@benholliday #govdesign …the more seriously we take things the more
ridged or unimaginative our work can become benholliday.com/learning-to-enjoy-the-size-of-the-problem

@benholliday #govdesign Push hard for   design leadership,   starting
with yourself @benholliday #govdesign

@benholliday #govdesign digital.dwp.gov.uk/careers @DWPDigital benholliday.com @benholliday

Building a user centred design community

Building a user centred design community

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