Supersized. Making design work in large organisations

Supersized. Making design work in large organisations

Talk from @UXOxford & @DOxPM event, 11 May 2016.

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Ben Holliday

May 11, 2016
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Transcript

  1. @benholliday UX & PM UX Oxford & DOPM Supersized. Making

    design work in large organisations
  2. @benholliday UX & PM UK’s largest public service department. Design

    team of 40+ people specialising in service design, interaction design, content design and front end development.
  3. @benholliday UX & PM Does your organisation 
 have design

    leadership?
  4. @benholliday UX & PM @benholliday UX & PM

  5. @benholliday UX & PM For traditional corporates, customers are not

    the end user, they have distributors and retailers …there’s this huge disconnect where they're oriented around servicing someone who’s not the end-user Matt Webb (interconnected.org)
  6. @benholliday UX & PM “…it was a good experience” @benholliday

    UX & PM
  7. @benholliday UX & PM @benholliday UX & PM

  8. @benholliday UX & PM 1. Culture

  9. @benholliday UX & PM To deliver a great user experience…

    we need to get the design right we need to get the strategy right we need to get the organisation right
  10. @benholliday UX & PM

  11. @benholliday UX & PM benholliday.com/broken-windows @benholliday UX & PM

  12. @benholliday UX & PM 2. Collaboration

  13. @benholliday UX & PM gov.uk/service-manual/user-centred-design/resources/patterns

  14. @benholliday UX & PM Communities of practice are groups of

    people who share a concern or a passion for something they do and learn how to do it better as they interact regularly Emily Webber (emilywebber.co.uk)
  15. @benholliday UX & PM Team Team Team Team Team Team

    Team Team DM Front End Dev Front End Dev Health & Disability DM DM DM DM Content design Content design Interaction Design Interaction Design Retirement DM DM DM User Centred Design
  16. @benholliday UX & PM Team Team Team Team Team Team

    Team Team Front End Dev Front End Dev Health & Disability Content design Content design Interaction Design Interaction Design Retirement User Centred Design
  17. @benholliday UX & PM 3. Diversity

  18. @benholliday UX & PM @benholliday UX & PM

  19. @benholliday UX & PM 4. Empathy

  20. @benholliday UX & PM @benholliday UX & PM

  21. @benholliday UX & PM 5. Don’t worry who gets the

    credit
  22. @benholliday UX & PM …move from ‘everyone wants to solve

    the problem’ to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem
  23. @benholliday UX & PM 1. Start with culture 2. Help

    people realise they’re better off working with others 3. Encourage people to think for themselves 4. Introduce empathy as a tool for understanding the world 5. Don’t worry who gets the credit benholliday.com/everyone-wants-to-solve-the-problem
  24. @benholliday UX & PM Supersized. 
 Go big or go

    home
  25. @benholliday UX & PM Design is everything that 
 your

    product does. It’s also the service around your product. How it’s sold, distributed and supported
  26. @benholliday UX & PM Go big. Push hard for 


    real design leadership
  27. @benholliday UX & PM We’re hiring:
 digital.dwp.gov.uk/careers benholliday.com @benholliday