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Supersized. Making design work in large organisations

Supersized. Making design work in large organisations

Talk from @UXOxford & @DOxPM event, 11 May 2016.

Ben Holliday

May 11, 2016
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  1. @benholliday UX & PM
    UX Oxford & DOPM
    Supersized. Making
    design work in large
    organisations

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  2. @benholliday UX & PM
    UK’s largest public service
    department.
    Design team of 40+ people
    specialising in service design,
    interaction design, content
    design and front end
    development.

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  3. @benholliday UX & PM
    Does your organisation 

    have design leadership?

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  4. @benholliday UX & PM
    @benholliday UX & PM

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  5. @benholliday UX & PM
    For traditional corporates, customers
    are not the end user, they have
    distributors and retailers …there’s
    this huge disconnect where they're
    oriented around servicing someone
    who’s not the end-user
    Matt Webb (interconnected.org)

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  6. @benholliday UX & PM
    “…it was a good experience”
    @benholliday UX & PM

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  7. @benholliday UX & PM
    @benholliday UX & PM

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  8. @benholliday UX & PM
    1. Culture

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  9. @benholliday UX & PM
    To deliver a great user experience…
    we need to get the design right
    we need to get the strategy right
    we need to get the organisation right

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  10. @benholliday UX & PM

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  11. @benholliday UX & PM
    benholliday.com/broken-windows
    @benholliday UX & PM

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  12. @benholliday UX & PM
    2. Collaboration

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  13. @benholliday UX & PM
    gov.uk/service-manual/user-centred-design/resources/patterns

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  14. @benholliday UX & PM
    Communities of practice are
    groups of people who share a
    concern or a passion for something
    they do and learn how to do it
    better as they interact regularly
    Emily Webber (emilywebber.co.uk)

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  15. @benholliday UX & PM
    Team Team Team Team Team Team Team Team
    DM
    Front End
    Dev
    Front End
    Dev
    Health & Disability
    DM DM DM DM
    Content
    design
    Content
    design
    Interaction
    Design
    Interaction
    Design
    Retirement
    DM DM DM
    User Centred
    Design

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  16. @benholliday UX & PM
    Team Team Team Team Team Team Team Team
    Front End
    Dev
    Front End
    Dev
    Health & Disability
    Content
    design
    Content
    design
    Interaction
    Design
    Interaction
    Design
    Retirement
    User Centred
    Design

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  17. @benholliday UX & PM
    3. Diversity

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  18. @benholliday UX & PM
    @benholliday UX & PM

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  19. @benholliday UX & PM
    4. Empathy

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  20. @benholliday UX & PM
    @benholliday UX & PM

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  21. @benholliday UX & PM
    5. Don’t worry who gets
    the credit

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  22. @benholliday UX & PM
    …move from ‘everyone
    wants to solve the problem’
    to ‘everyone wants the
    problem to be solved’
    benholliday.com/everyone-wants-to-solve-the-problem

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  23. @benholliday UX & PM
    1. Start with culture
    2. Help people realise they’re better off working
    with others
    3. Encourage people to think for themselves
    4. Introduce empathy as a tool for understanding
    the world
    5. Don’t worry who gets the credit
    benholliday.com/everyone-wants-to-solve-the-problem

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  24. @benholliday UX & PM
    Supersized. 

    Go big or go home

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  25. @benholliday UX & PM
    Design is everything that 

    your product does. It’s also
    the service around your
    product. How it’s sold,
    distributed and supported

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  26. @benholliday UX & PM
    Go big. Push hard for 

    real design leadership

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  27. @benholliday UX & PM
    We’re hiring:

    digital.dwp.gov.uk/careers
    benholliday.com
    @benholliday

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