Human-Centered Design for Startups (english) #GoogleLaunchpad #StartupWiseGuys

Human-Centered Design for Startups (english) #GoogleLaunchpad #StartupWiseGuys

The majority of startups and projects fails. Ignoring the users is one of the top reasons for it. Which leads to offerings that do not serve an actual need or provide a bad user experience – at best.

This talk sheds a light on human-centered design and methods to apply that mindset to solve real peoples' problems in meaningful ways.

#HumanCenteredDesign, #HCD, #UserCenteredDesign, #UCD, #DesignThinking, #DesignSprint, #JobsToBeDone, #JTBD, #UserExperience, #UX, #MinimumViableProduct, #MVP

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Benno Loewenberg

December 13, 2019
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