Strategy Design Sprint (english) #IAK16

Since Google, IBM und SAP use Design Thinking, their digital products have remarkably improved. Meanwhile this tool is also used for the strategic foundation itself. This talk illuminates the increasingly relevant Design Sprint method from Google in comparison with the variants from IBM and SAP and how they can be used.

#DesignSprint, #Strategy

Transcript

1.   STRATEGY DESIGN SPRINT  IA CONFERENCE, BERLIN JUNE 4TH, 2016 @BENNOLOEWENBERG
2.   AUTOMATIC DOORS  Photo: @BennoLoewenberg
3. Video: @BennoLoewenberg   AUTOMATIC DOORS 
4.   BAKEROLL PRISON  Photo: @BennoLoewenberg
5.   BAKEROLL PRISON  Photo: @BennoLoewenberg
6.   GAMIFICATION ?  Photo: @BennoLoewenberg
7.   TEST LAB ?  Photo: @BennoLoewenberg
8. @BennoLoewenberg   PRODUCT MARKET FIT ?  These “solutions” are bad ideas perfectly executed.
9. LAUNCH IDEA BUILD LEARN 1 3 4 2 Here it costs more time & money Graphic: @BennoLoewenberg
10. “ANGLED” UNDERSTAND IDEATION DEFINE PROTOTYPING EVALUATION Graphic: @BennoLoewenberg (aft. SAP)
11. LAUNCH IDEA BUILD LEARN  THINKING  1 3 4 2 Graphic: @BennoLoewenberg
12. LAUNCH IDEA BUILD LEARN  AGILE  1 3 4 2 Graphic: @BennoLoewenberg
13. “ROUND” HILLS ≈ MVP Graphic: @BennoLoewenberg (aft. IBM)
14. LAUNCH IDEA BUILD LEARN  LEAN  1 3 4 2 Graphic: @BennoLoewenberg
15. LAUNCH IDEA BUILD LEARN 1 3 4 2 Graphic: @BennoLoewenberg
16. “ANGLED-ROUNDish” UNDERSTAND IDEATION DEFINE PROTOTYPE VALIDATE Graphic: @BennoLoewenberg
17. LAUNCH IDEA BUILD LEARN 3 2  SPRINT  1 4 Graphic: @BennoLoewenberg (aft. GV)
18. @BennoLoewenberg  SPRINT 
19.  TIMEFRAME  Photo: @BennoLoewenberg
20.  STRUCTURE  Graphic: @jakek
21.  RESULTS  Photo: @BennoLoewenberg
22.  TOOLS  Graphic: @jakek T h e e x e r c i s e w o r k s b e s t w h e n y o u s k e t c h s e v e r a l v a r i a t i o n s o f t h e s a me i d e a . T a k e a f a v o r i t e p i e c e f r o m y o u r i d e a s s h e e t a n d a s k y o u r s e l f , “ Wh a t w o u l d b e a n o t h e r g o o d w a y t o d o t h i s ? ” K e e p g o i n g u n t i l y o u c a n ’ t t h i n k o f a n y mo r e v a r i a t i o n s , t h e n l o o k b a c k a t y o u r i d e a s s h e e t , c h o o s e a n e w i d e a , a n d s t a r t r i f f n g o n i t i n s t e a d .
23.  TEAM   & SPACE  Photo: @BennoLoewenberg (in “The Garage” at Google)
24. @BennoLoewenberg   1. UNDERSTAND  Shared knowledge and shared brain View from/illustrate all angles Mapping the problem space
25. @BennoLoewenberg Individual work Focus and strategy Not the 1st ready, but many ideas   2. SKETCH 
26. @BennoLoewenberg Collaboratively surfacing the best ideas Narrowing down to what makes sense Building consensus on solutions   3. DECIDE 
27. @BennoLoewenberg Gaining knowledge earlier on what has potential Rapid Prototyping to test ideas before investing a ton of time, money, or resources Real Enough-Experience   4. PROTOTYPE 
28. @BennoLoewenberg Most important part of a sprint Answer the hardest question: “How good is this idea actually ?” Immediate feedback from potential users   5. VALIDATE 
29.   STRATEGY FOCUS  Photo: @BennoLoewenberg (#IAK16 method cards)
30. @BennoLoewenberg   CHALLENGE STATEMENT  at the beginning of the sprint: We will redesign  {what} to improve the experience  {for whom} because they value  {why} later during the sprint: by  {taking what action}
31.   EXECUTION TIMELINE  Graphic: @BenoLoewenberg (aft. @kaihaley) NOW SHORT MID and LONG TERM WHAT IS POSSIBLE ?
32. @BennoLoewenberg   CANVASES & MAPS  e. g. Strategy Canvas & Value Proposition Canvas for Blue Ocean Business Model Canvas & Business Origami for Organisational Prototyping
33.  PREPARATION  Graphic: @BennoLoewenberg (aft. @mpowel85) BEFORE SPRINT AFT. WORK TIME
34. @BennoLoewenberg   FLEXIBLE FRAMEWORK  Tailored to each task and team On the fly-adjustments by Sprint Master Method toolbox, no rigit corset/cookie cutter
35. @BennoLoewenberg   NO GUESSWORK …  Photo: @BennoLoewenberg
36. @BennoLoewenberg   … BUT THINKING & TESTING  Photo: @BennoLoewenberg (prototyping an elevator cabin)
37. @BennoLoewenberg  BENEFIT  Ensuring that customer needs have been identified and looked at from different angles Several solutions validated in a very short duration in an early stage & with real users Clear vision of the actual customer acceptance before execution/production
38. @BennoLoewenberg   NO ROCKET SCIENCE …  Photo: @BennoLoewenberg (in a real spacesuit at ESA)
39. @BennoLoewenberg   … BUT A PRACTICAL SHORTCUT  Photo: @BennoLoewenberg
40.   BENNO LOEWENBERG   LINKEDIN / XING / TWITTER