concerns and create shared understanding. 1 SEMI-STRUCTURED Provides some structure and prevents participants from veering too far off topic. 2 STRUCTURED Highly structured discussion divided up into hands-on, individual and group sessions. 3
concerns and create shared understanding. 1 SEMI-STRUCTURED Provides some structure and prevents participants from veering too far off topic. 2 STRUCTURED Highly structured discussion divided up into hands-on, individual and group sessions. 3
concerns and create shared understanding. 1 SEMI-STRUCTURED Provides some structure and prevents participants from veering too far off topic. 2 STRUCTURED Highly structured discussion divided up into hands-on, individual and group sessions. 3
one focus question at a time. Pick the most important one first. • Who are our users? • What features do our users need? • What goals do users have when they use our application? • What is the biggest obstacle preventing our products from selling?
Only put one opinion or piece of data per sticky. These will be done individually. Opinion Opinion Data Opinion Opinion Data Data Opinion Data Opinion Data Data Data Opinion Data Opinion Opinion Opinion Data Opinion Opinion Data Opinion Data Opinion Opinion Data Data Opinion Data Opinion Data
group to start grouping like items together. Opinion Opinion Data Opinion Opinion Data Data Opinion Data Opinion Data Data Opinion Data Opinion Opinion Opinion Data Opinion Opinion Opinion Data Opinion Opinion Data Data Opinion Data Data Opinion
each group. Use a noun, don’t write sentences. Opinion Opinion Data Opinion Opinion Data Data Opinion Data Opinion Data Data Opinion Data Opinion Opinion Opinion Data Opinion Opinion Opinion Data Opinion Opinion Data Data Opinion Data Data Opinion Group Group Group Group Group Group
participants repeat the question from the beginning & write down their top 3 groups. Opinion Opinion Data Opinion Opinion Data Data Opinion Data Opinion Data Data Opinion Data Opinion Opinion Opinion Data Opinion Opinion Opinion Data Opinion Opinion Data Data Opinion Data Data Opinion Group Group Group Group Group Group
participant 6 dots and have them place them on their top 3 choices. Opinion Opinion Data Opinion Opinion Data Data Opinion Data Opinion Data Data Opinion Data Opinion Opinion Opinion Data Opinion Opinion Opinion Data Opinion Opinion Data Data Opinion Data Data Opinion Group Group Group Group Group Group
from point A to point B. Focus on customers and users, but you may also have internal challenges you want to list here too. CHALLENGES POTENTIAL QUESTIONS • What problems are you trying to solve? • What obstacles must you overcome? • What opposing forces need to be overcome to reach your desired outcome? EXAMPLES • Lack of consistency • Migration of customers • Internal constraints • Lack of consistent standards • Little or no governance
for something more aspirational. Consider how you will impact your customers’ work and daily lives. ASPIRATIONS POTENTIAL QUESTIONS • What are the ideal desired outcomes? • What do you want to achieve? • What experience do you want to deliver? • How does your solutions transform what they’re capable of doing? EXAMPLES • Unification of experiences • Accelerated adoption • Market recognition • Transformational impact on users
effort on the things that matter most. Note this doesn’t necessarily mean you’ll be ignoring everything else not listed, just that the elements listed here are of higher priority FOCUS AREAS POTENTIAL QUESTIONS • What is the scope of the strategy? • Who will use your solution? • What will you focus on for the most impact? • What products, services, platforms, and technologies are included in the strategy? • What are some key scenarios of use? EXAMPLES • A specific service or subset of a service • Use cases and scenarios • Learnability • Discoverability
guiding principle indicates how you’ll win against competitors. The guiding principles are the approaches you’ll take to overcome the challenges and solve the problems you’re facing GUIDING PRINCIPLES POTENTIAL QUESTIONS • How will you overcome the challenges? • What specific mantras will guide teams to consistently execute towards the same goal? • How will you get everybody moving the same direction? EXAMPLES • Particular Sequence of activities • Approach to persuasion • Coordination of touch points • Differentiation play
inventory of the types of activities required to reach your aspirations. Keep in mind you may need new capabilities to execute your strategy. ACTIVITIES POTENTIAL QUESTIONS • What types of activities solve the problems? • What capabilities achieve your aspirations? EXAMPLES • Research methods • Design activities • Prototyping and testing • Skill development
find metrics that show the positive impact the effort has on business. Be specific with goals. MEASUREMENT POTENTIAL QUESTIONS • How can you show progress and success? • What types of measurements will you employ? • What metrics will be used to gauge success? EXAMPLES • Increase in user satisfaction • Decrease time to market • Improve maintainability • Better task completion • Higher frequency of use • Increased self-support
VISION CANVAS 1. VISION Ultimate view of where the business line is going. Think long term. In will be . TIME FRAME COMPANY VISION STATEMENT 2. CHALLENGE The first business goal that must be achieved to accomplish the vision. Focus on ideal states, objectives, and KPIs. In order to reach our vision, we must by . MEASUREABLE OBJECTIVE TIME FRAME 3. TARGET CONDITION The first, smaller, measurable objective to explore now. In order to reach our Challenge, first we must MEASUREABLE OBJECTIVE 4. CURRENT STATE The reality compared to the Target Condition. After measuring, we know our current state is MEASUREABLE STATE
STORY The story is simply a list of steps or actions that the hypothetical user you’re designing for makes during a specific timeframe. ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION
ACTIONS Actions should be grouped to help us understand which parts of the story we’re discussing. ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION GROUP NAME GROUP NAME GROUP NAME
3. ASSIGN PERSONAS Assign the appropriate personas that would interact with various pieces of the story. You will have duplicates. ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION GROUP ACTION GROUP ACTION GROUP ACTION ACTION ACTION ACTION ACTION ACTI ACTION GROUP PERSONA PERSONA PERSONA PERSONA
4. BRAINSTORM IDEAS Break the story down into tasks and user interface details. Don’t be afraid to split ideas, rewrite, and reorganize. ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION GROUP ACTION GROUP ACTION GROUP ACTION ACTION ACTION ACTION ACTION ACTI ACTION GROUP PERSONA PERSONA PERSONA PERSONA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDE IDE
5. PRIORITIZE IDEAS Break the story down into tasks and user interface details. Don’t be afraid to split ideas, rewrite, and reorganize. ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION ACTION GROUP ACTION GROUP ACTION GROUP ACTION ACTION ACTION ACTION ACTION ACTI ACTION GROUP PERSONA PERSONA PERSONA PERSONA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDE IDE
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