in order to improve it. “Web analytics is the assessment of a variety of data, Including web traffic, web-based transactions, web server performance, usability studies, user submitted information and related sources to help create a generalized understanding of the visitor experience online.” — Web Analytics Demystified Eric T. Peterson
web page may create several individual hits. – Web Page – Images – Other supportive files • Using hits would be like using the number of times a welcome mat is stepped on.
has been displayed. • An improved page counter. • Can represent popularity site-wide or for particular content. • Only somewhat valuable to determine overall site activity levels.
a visitor during a set time period (usually 30 minutes). • Answers “how many times do people come to my site?” • Could be same person multiple times. • Good to understand what people do during a visit (i.e. pages per visit, time per visit)
on IP address or cookie. • Uniquely identified visitors are based on a list or database of names. • Improved metric on how many people visit a web site. • Can track how many new visitors compared to repeat visitors. 100.18.25.192 10.106.45.100 180.16.45.116 120.106.15. 196 Suzie Rachel Ellis
website which is optimized for the ultimate visitor experience. • Provides supporting data for: • Website Size • Mobile Friendly Version • Multi Lingual Version • Increasing Engagement • Increasing Return Visitors
this to configure Google Analytics to treat certain search terms as direct traffic, such as when users enter your domain name as a search term. When you set keywords using this method, the search terms are still included in your overall page view counts, but not included as elements in the Keywords reports. _gaq.push(['_addIgnoredOrganic', 'www.mydomainname.com']); _ addIgnoredOrganic()
as a potential search engine traffic source. By default, Google Analytics recognizes a number of common search engines, but you can add additional search engine sources to the list. parameters String newOrganicEngine Engine for new organic source. String newOrganicKeyword Keyword name for new organic source. boolean opt_prepend If true prepends the new engine to the beginning of the organic source list. If false adds the new engine to the end of the list. This parameter's default value is set to false. _addOrganic()
of a field using wildcards and metacharacters. They are often used for text manipulation tasks. Most of the filters included in Google Analytics use these expressions to match the data and perform an action when a match is achieved. For instance, an exclude filter is designed to exclude the hit if the regular expression in the filter matches the data contained in the field specified by the filter. Regular expressions are text strings that contain characters, numbers, and wildcards. Note that these wildcard characters can be used literally by escaping them with a backslash '\„a. For example, when entering www.google.com, escape the periods with a backslash: www\.google\.com
zero or more of the previous items • + match one or more of the previous items • ? match zero or one of the previous items • () remember contents of parenthesis as item • [] match one item in this list - create a range in a list • | or • ^ match to the beginning of the field • $ match to the end of the field • \ escape any of the above • More: http://en.wikipedia.org/wiki/Regex
your site visitor. • Conversions are typically beneficial to the company‟s bottom line. • Examples: – Requesting a brochure – Subscribing to a newsletter – Purchasing a product or service online – Calling a toll-free number for more info Goals
determine progress towards an organization‟s online goals. • Unique to the situation. • Measured over time to obtain patterns, trends. • Manner in determining KPIs – What are the business goals for the site? – How are you going to determine whether you‟re making progress towards a goal? What questions are you going to answer? And how?
Activities • Search for products • View products • Add products to shopping cart • Complete checkout process • Business goal: sell products, services; provide customer support KPIs • % of visitors who search • Browse to buy ratio • Cart add rate • Checkout start rate • Checkout completion rate • Order conversion rate • Average order value
media‟s impact by using standard metrics such as site traffic, page views, and number of fans. • 64% of CMO‟s reported they would increase their social media budgets within the next year.