accessing informa>on at the right >me, in the right way, when needing to make the right decision. There are many reasons: • Access to informa>on – too li#le, too much, or too late • Diminished value of skillset of consumers in comparison to professional skills • Diminished value of consumers as a stereotype of social standing and/or financial means • Access to viable and dynamic markets to exercise choice and control • Resources sufficient to influence market-type decisions • The will to act as customers and exercise economic power over decisions • A tendency to revert to “packages of care” rather than individualised and tailored care • The will to genuinely engage consumers in decision-making • A framework that requires, monitors and enforces genuine engagement of consumers Literature Review