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Amantha Imber – The Surprising Science of What Really Drives Innovation
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betterboards
August 08, 2018
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Amantha Imber – The Surprising Science of What Really Drives Innovation
betterboards
August 08, 2018
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Transcript
By Dr Amantha Imber, Founder, Inventium. THE SURPRISING SCIENCE OF
WHAT REALLY DRIVES INNOVATION
By Dr Amantha Imber, Founder, Inventium. HOW TO KILL INNOVATION
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Science-based innovation
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!13
INNOVATION = Change that adds value
SO HOW DO YOU KILL INNOVATION?
1. PUT A CALL OUT FOR IDEAS
Take the ‘i’ out of innovation.
People don’t buy products, they buy solutions to problems.
What problems do customers have… ..that currently don’t have adequate
solutions.
FRUSTRATED? WHEN DID YOU LAST FEEL
FRUSTRATED? WHEN DID YOU LAST ASK A CUSTOMER WHEN THEY
FELT
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Focus on frustrations
Be crystal clear on what you want people to solve.
None
I enjoy stalking my friends.
None
I don’t like purchasing products that have been made in
sweatshops.
None
I want politicians to outline their policy positions.
None
What we say is very different to what we do.
2. LISTEN TO WHAT PEOPLE SAY
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Idea Business case Launch HOW INNOVATION WORKS [at most companies]
Idea Experiment Launch HOW INNOVATION WORKS [at the most INNOVATIVE
companies]
idea business case implementa/on
idea business case implementa/on
Look at what people do, not what they say.
None
What time do you make your most IMPORTANT decisions at
work?
3. MAKE YOUR MOST IMPORTANT INNOVATION DECISIONS AFTER LUNCH.
FATIGUE Decision
WORSE The more decisions you make over a day, the
those decisions are.
None
Taking the easy way out
Typical Innovation Workshop 9am 1pm 5pm Inventium Innovation Workshop Generate
ideas Make decisions Generate ideas Make decisions
Never make big decisions after lunch
1. Is innovation a value or strategic priority? 2. Are
staff expected to innovate? 3. Do staff have enough time to explore ideas?
4. ASK PEOPLE TO INNOVATE, BUT GIVE THEM NO TIME
Time = the number one excuse barrier.
How can you create more time to innovate?
Find your Zombies
1. Objective criteria. 2. Make it transparent. 3. Communicate the
WHY. BONUS: Look for Vampires too.
Go and kill some Zombies
None
SO WHAT NOW?
FREE STUFF + www.inventium.com.au/stuff Inventium x NFP
I promise to always set clear challenges and to never
be lazy and run a blue sky workshop again. I promise to run experiments rather than ask for business cases. I promise to always set clear challenges I promise to go and kill some zombies. I promise to never make a big decision after lunch.
WWW.INVENTIUM.COM.AU
[email protected]
THANK YOU