Amantha Imber – The Surprising Science of What Really Drives Innovation

Transcript

1. By Dr Amantha Imber, Founder, Inventium. THE SURPRISING SCIENCE OF WHAT REALLY DRIVES INNOVATION
2. By Dr Amantha Imber, Founder, Inventium. HOW TO KILL INNOVATION
11. Science-based innovation
13. !13
14. INNOVATION = Change that adds value
15. SO HOW DO YOU KILL INNOVATION?
16. 1. PUT A CALL OUT FOR IDEAS
17. Take the ‘i’ out of innovation.
18. People don’t buy products, they buy solutions to problems.
19. What problems do customers have… ..that currently don’t have adequate solutions.
20. FRUSTRATED? WHEN DID YOU LAST FEEL
21. FRUSTRATED? WHEN DID YOU LAST ASK A CUSTOMER WHEN THEY FELT
25. Focus on frustrations
26. Be crystal clear on what you want people to solve.
28. I enjoy stalking my friends.
30. I don’t like purchasing products that have been made in sweatshops.
32. I want politicians to outline their policy positions.
34. What we say is very different to what we do.
35. 2. LISTEN TO WHAT PEOPLE SAY
37. Idea Business case Launch HOW INNOVATION WORKS [at most companies]
38. Idea Experiment Launch HOW INNOVATION WORKS [at the most INNOVATIVE companies]
39. idea business case implementa/on
40. idea business case implementa/on
41. Look at what people do, not what they say.
43. What time do you make your most IMPORTANT decisions at work?
44. 3. MAKE YOUR MOST IMPORTANT INNOVATION DECISIONS AFTER LUNCH.
45. FATIGUE Decision
46. WORSE The more decisions you make over a day, the those decisions are.
48. Taking the easy way out
49. Typical Innovation Workshop 9am 1pm 5pm Inventium Innovation Workshop Generate ideas Make decisions Generate ideas Make decisions
50. Never make big decisions after lunch
51. 1. Is innovation a value or strategic priority? 2. Are staff expected to innovate? 3. Do staff have enough time to explore ideas?
52. 4. ASK PEOPLE TO INNOVATE, BUT GIVE THEM NO TIME
53. Time = the number one excuse barrier.
54. How can you create more time to innovate?
55. Find your Zombies
56. 1. Objective criteria. 2. Make it transparent. 3. Communicate the WHY. BONUS: Look for Vampires too.
57. Go and kill some Zombies
59. SO WHAT NOW?
60. FREE STUFF + www.inventium.com.au/stuff Inventium x NFP
61. I promise to always set clear challenges and to never be lazy and run a blue sky workshop again. I promise to run experiments rather than ask for business cases. I promise to always set clear challenges I promise to go and kill some zombies. I promise to never make a big decision after lunch.
62. WWW.INVENTIUM.COM.AU AMANTHA@INVENTIUM.COM.AU THANK YOU