C in CRM stands for community: The DevRel Way

Let's talk about DevRels within Open Source Program offices: When it comes to understand and measure relationships , shaping developer communities, and get insights for OSPO can be a tedious work for any DevRel specialist. This lack of standardized models to measure DevRel programs might be one of the reasons why this role remains unseen among OSPO

DevRel is about building relationships with developers, it's about people!Can we profile developers using CRM approaches, avoiding sales and marketing features and focus on community & developer relations?

During this talk, Ana will introduce the "Community" resource management approach. Audience will be able to see a different way to analyze developer community behavior and easily report community insights, based on user, contributor and maintainer personas.

The talk is oriented to DevRel people and community managers willing to collaborate in an open source programs initiative

Transcript

1. Share this! @Bitergia Bitergia Share this! @Bitergia C in CRM stands for Community @anajsana95 #OSSummit OSSummit Virtual Conference June 29th, 2020 The DevRel way Conference logo or an image related with the talk’s topic
2. Share this! @Bitergia Bitergia OSPO (Open Source Program Office) role inbound outbound Consume open source projects Contribute to open source projects Release of new open source projects Open Source Program Office (OSPO) @anajsana95
3. Share this! @Bitergia Bitergia OSPO (Open Source Program Office) role inbound outbound Consume open source projects Contribute to open source projects Release of new open source projects Open Source Program Office (OSPO) @anajsana95
4. Share this! @Bitergia Bitergia Open Source Program Office (OSPO) Community building specialists • Project managers • Community managers • Marketing specialists Can be a new department for a DevRel role? @anajsana95
5. Share this! @Bitergia Bitergia Share this! @Bitergia DevRel role... is diverse Reports to different departments ALWAYS builds relationships with developers Source: The onion model Building communities
6. Share this! @Bitergia Bitergia Transitioning from users to maintainers @anajsana95
7. Share this! @Bitergia Bitergia Share this! @Bitergia Understand the developer journey @anajsana95
8. Share this! @Bitergia Bitergia Share this! @Bitergia Understand the developer journeys @anajsana95
9. Share this! @Bitergia Bitergia Share this! @Bitergia Understand connections
10. Share this! @Bitergia Bitergia “To measure is to know” Lord Kelvin
11. Share this! @Bitergia Bitergia Story time :)
12. Share this! @Bitergia Bitergia
13. Share this! @Bitergia Bitergia Share this! @Bitergia What to measure metrics involved in knowing your community
14. Share this! @Bitergia Bitergia Customer Relationship Management (CRM)
15. Share this! @Bitergia Bitergia Mailing lists Chats Documentation Tickets/Issues system Q&A forums Code review Meetings /Events Social Media Different touch points Different motivations Different ways to interact
16. Share this! @Bitergia Bitergia Community Relationship Management (CRM)
17. Share this! @Bitergia Bitergia affiliation management
18. Share this! @Bitergia Bitergia Share this! @Bitergia Existing tooling SortingHat Hatstall github.com/chaoss/grimoirelab-sortinghat github.com/chaoss/grimoirelab-hatstall
19. Share this! @Bitergia Bitergia SortingHat & Hatstall
20. Share this! @Bitergia Bitergia DevRels can help OSPOs to transition users to maintainers and help the open source ecosystem Traditional marketing platforms are not enough Affiliation management system is key to build a CRM, where C stands for community
21. Share this! @Bitergia Bitergia Share this! @Bitergia About Bitergia We help companies and organizations to understand the software development projects that matter to them bitergia.com | info@bitergia.com
22. Share this! @Bitergia Bitergia Bitergia Share this! @bitergia Let’s go for questions Ana Jiménez Santamaría <anajs@bitergia.com> Software Marketing Specialist at Bitergia @anajsana95