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SVA Class #1

Nate Bolt
November 15, 2011

SVA Class #1

Nate Bolt

November 15, 2011
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  1. Hi, I’m Nate Bolt Author, Remote Research President, Bolt |

    Peters Time lapse addict Tuesday, November 15, 2011
  2. "It used to be that the way to find out

    what people wanted to eat was to ask them." Tuesday, November 15, 2011
  3. A functional prototype can be a static site, low fidelity

    mock, paper prototype, index cards, … Tuesday, November 15, 2011
  4. What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com:

    10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits Tuesday, November 15, 2011
  5. What we did for Volkswagen, Esurance, and a Large Retailer

    •$50 Webcam •Free Ustream account •Observed mobile users in-store and in a lab Tuesday, November 15, 2011
  6. For the rest of us, we have to avoid the

    big myth Tuesday, November 15, 2011
  7. The Myth: Geniuses have genius ideas that turn into genius

    products. Tuesday, November 15, 2011
  8. Research customers the right way •expand notion of what research

    is •build •behavior •time-aware Tuesday, November 15, 2011
  9. “USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens |

    Adaptive Path Tuesday, November 15, 2011
  10. Every person on the team should be treated like an

    artist. “ ” - Tony Fadell Tuesday, November 15, 2011
  11. Market research is what you do when your product isn’t

    any good. “ ” - Edwin H. Land Tuesday, November 15, 2011
  12. Explode Some thoughts on analytics What do helicopters do in

    action movies? Tuesday, November 15, 2011