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SVA Class #1
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Nate Bolt
November 15, 2011
Education
4
210
SVA Class #1
Nate Bolt
November 15, 2011
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Transcript
DESIGN RESEARCH Tuesday, November 15, 2011
Something not on the site Tuesday, November 15, 2011
Hi, I’m Nate Bolt Author, Remote Research President, Bolt |
Peters Time lapse addict Tuesday, November 15, 2011
Tuesday, November 15, 2011
SF TO PARIS IN TWO MINUTES Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Morgan Holtzer Project Manager, Web Group, Digital Media The Metropolitan
Museum of Art Tuesday, November 15, 2011
What are ways companies conduct research? Tuesday, November 15, 2011
60 years ago o hai, faye Tuesday, November 15, 2011
user researcb tools 20 years ago Tuesday, November 15, 2011
1995 Tuesday, November 15, 2011
Decision Theory & Adaptive Systems Group Tuesday, November 15, 2011
Tuesday, November 15, 2011
“Misunderstood animated pedagogical agent or spawn of Satan?” Tuesday, November
15, 2011
Bad Research Tuesday, November 15, 2011
1)Hypothetical Questions 2)A False Premise 3)Opinions are worthless Tuesday, November
15, 2011
Never Ask People “Would you use this?” Tuesday, November 15,
2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good Research Investigate current behavior Tuesday, November 15, 2011
Tuesday, November 15, 2011
Dead Tomato Society Tuesday, November 15, 2011
Plain, Spicy, Extra Chunky Tuesday, November 15, 2011
"It used to be that the way to find out
what people wanted to eat was to ask them." Tuesday, November 15, 2011
Good Research Tuesday, November 15, 2011
1) Contextual 2) Time-aware 3) Behavioral Tuesday, November 15, 2011
Screw Surveys Tuesday, November 15, 2011
Sprint to a functional prototype Tuesday, November 15, 2011
A functional prototype can be a static site, low fidelity
mock, paper prototype, index cards, … Tuesday, November 15, 2011
…but use real data. Tuesday, November 15, 2011
Iterate Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good Research Tuesday, November 15, 2011
1) Sprint to the testable. 2) Iterate. Tuesday, November 15,
2011
People lie less at home Tuesday, November 15, 2011
Tuesday, November 15, 2011
Since 2007 Tuesday, November 15, 2011
Can tools make us better researchers? Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com:
10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits Tuesday, November 15, 2011
Tuesday, November 15, 2011
What we did for Volkswagen, Esurance, and a Large Retailer
•$50 Webcam •Free Ustream account •Observed mobile users in-store and in a lab Tuesday, November 15, 2011
Good Research Tuesday, November 15, 2011
1) Mix online tools 2) Stream research live Tuesday, November
15, 2011
For the rest of us, we have to avoid the
big myth Tuesday, November 15, 2011
The Myth: Geniuses have genius ideas that turn into genius
products. Tuesday, November 15, 2011
The Truth: Great Ideas come from Other Great Ideas Tuesday,
November 15, 2011
More Truth: Imaginative research facilitates invention. Tuesday, November 15, 2011
Research customers the right way •expand notion of what research
is •build •behavior •time-aware Tuesday, November 15, 2011
tech!nol!o!guy UFL㷦OÅMⓒK⒔ Tuesday, November 15, 2011
1829 Tuesday, November 15, 2011
Tuesday, November 15, 2011
1817 Tuesday, November 15, 2011
What Makes Beautiful Science? Tuesday, November 15, 2011
The Process Tuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Art? Tuesday, November 15, 2011
Authenticity Tuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Technology? Tuesday, November 15, 2011
The Experience Tuesday, November 15, 2011
Tuesday, November 15, 2011
What the Fuck is That? Tuesday, November 15, 2011
Tuesday, November 15, 2011
EVERYONE WANTS TO MAKE A DIFFERENCE BUT RESEARCH DOESN’T GUARANTEE
ANYTHING Tuesday, November 15, 2011
“BUILD STUFF THAT’S COOL” Peter Merholz | Adaptive Path Tuesday,
November 15, 2011
“USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens |
Adaptive Path Tuesday, November 15, 2011
SO WHAT DO WE DO? Tuesday, November 15, 2011
Tony Fadell Tuesday, November 15, 2011
Tony Fadell Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Every person on the team should be treated like an
artist. “ ” - Tony Fadell Tuesday, November 15, 2011
Edwin H. Land Tuesday, November 15, 2011
Edwin H. Land Tuesday, November 15, 2011
Market research is what you do when your product isn’t
any good. “ ” - Edwin H. Land Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Explode Some thoughts on analytics What do helicopters do in
action movies? Tuesday, November 15, 2011
[email protected]
@boltron Tuesday, November 15, 2011