SVA Class #3

Transcript

1. THE THIRD CLASS Tuesday, November 22, 2011
2. Week 1. The value of research Week 2. Try out silly pointless observation Week 3. Learn & practice specifics Week 4+. Research & design the Met Mobile Tuesday, November 22, 2011
3. Every person on the team should be treated like an artist. “ ” - Tony Fadell Tuesday, November 22, 2011
4. Tuesday, November 22, 2011
5. Week 1. The value of research Week 2. Try out observation Week 3. Learn & practice specifics Week 4+. Research & design the Met Mobile Tuesday, November 22, 2011
6. THE READING Tuesday, November 22, 2011
7. REVIEW WEEK TWO METHODS Tuesday, November 22, 2011
8. FIVE TWO THINGS WE’LL LEARN TODAY Tuesday, November 22, 2011
9. 1. Define the audience & their goals 2. Create tasks that address those goals 3. Get the right people 4. Watch them try to perform tasks 5. Personas Tuesday, November 22, 2011
10. DEFINE THE AUDIENCE & GOALS Tuesday, November 22, 2011
11. Goals & Objectives 1. Business goals 2. Interface goals 3. Target audience 4. Tasks 5. Research goals Tuesday, November 22, 2011
12. Tuesday, November 22, 2011
13. Text interactiondesign.sva.edu/classes/fall11/researchmethods/syllabus/ Tuesday, November 22, 2011
14. Tuesday, November 22, 2011
15. EXCERCISE #1 Tuesday, November 22, 2011
16. Get your groups for the rest of the semester Tuesday, November 22, 2011
17. Create goals & objectives for the Met research Tuesday, November 22, 2011
18. Text interactiondesign.sva.edu/classes/fall11/researchmethods/syllabus/ Tuesday, November 22, 2011
19. 1. Define the audience & their goals 2. Create tasks that address those goals 3. Get the right people 4. Watch them try to perform tasks 5. Personas Tuesday, November 22, 2011
20. TASKS ARE STUPID (BUT NECESSARY) Tuesday, November 22, 2011
21. Facilitator Guide 1. Intro 2. Incentive 3. Passionate tasks 4. Pre-determined tasks 5. Questions 6. Wrap up (incentives again) Tuesday, November 22, 2011
22. Text interactiondesign.sva.edu/classes/fall11/researchmethods/syllabus/ Tuesday, November 22, 2011
23. 1. Define the audience & their goals 2. Create tasks that address those goals 3. Get the right people 4. Watch them try to perform tasks 5. Personas Tuesday, November 22, 2011
24. HOMEWORK (GROUP) • Visit the Met with or without your team. Doesn’t have to be at the same time. ‣ Map, sketch, or photograph the problems with the visitor experience around experiencing art. What could be better? Could be from your perspective. Don’t bring an SLR. Don’t get caught talking to anyone. Use a small camera or your phone. No flash allowed. If you take a photo of people, be discreet. I will deny that I asked you to talk to people if you get in trouble. ‣ @reply 50 people about museum behavior. Try and get them to respond. Or ask a few people to answer your Ethnio screener if you don’t want to @reply people on twitter. Modify your twitter profile to say “Student researching museum apps.” • (Optional) Create one persona for the Met based on any instructions you can find online for Personas, but not using any of those traditional instructions. Find meaning. Tuesday, November 22, 2011
25. PERSONAS Tuesday, November 22, 2011
26. Tuesday, November 22, 2011
27. Bad Research Tuesday, November 22, 2011
28. @AnthroPunk John is "the egg man." He enjoys sitting on cornflakes waiting for traffic and in gardens waiting for the sun. Tends to cry. #badpersonas Tuesday, November 22, 2011
29. People are not simple Tuesday, November 22, 2011
30. Personas should not be simple either. Make more meaningful associations. Tuesday, November 22, 2011