Time Aware Research

Transcript

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   TIME AWARE RESEARCH

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   Hi, I’m Nate Bolt Author, Remote Research President, Bolt |

   Peters Time lapse addict
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   Photo Credit: The Stakhanovite Twins on Flickr

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   #DRCX or #DRC11

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   Tony Fadell

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   Tony Fadell

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   Every person on the team should be treated like an

   artist. “ ” - Tony Fadell
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    Edwin H. Land

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    Edwin H. Land

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    Market research is what you do when your product isn’t

    any good. “ ” - Edwin H. Land
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    What’s a researcher to do?

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    60 years ago o hai, faye

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    user researcb tools 20 years ago

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    1995

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    Decision Theory & Adaptive Systems Group

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    Bayesian methods Animated pedagogical agency

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    Infer when users needed help

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    “Misunderstood animated pedagogical agent or spawn of Satan?”

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    Bad Research

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    1)Hypothetical Questions 2)A False Premise 3)Opinions are worthless

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    TIME AWARE RESEARCH UMMM, REMEMBER YOUR TALK IS ON

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    UX RESEARCH 1% DESIGN RESEARCH 99%

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    Explode Some thoughts on analytics What do helicopters do in

    action movies?
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    Walter Creative director developer interaction visual designer product manager design

    researcher CEO.
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    Walter Creative director developer interaction visual designer product manager design

    researcher CEO.
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    Walter’s Boss. He’s always on a plane and loves birds.

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    Walter’s Boss. He’s always on a plane and loves birds.

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    Walter, I want to solve every problem with our product

    and not spend any money.
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    Sure, Boss. Let’s start with some research.

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    Okay, nerd.

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    TIME IS EVERYTHING

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    Since 2007

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    Can tools make us better researchers?

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    2% RESPONSE RATE

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    60% ANSWER RATE

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    IMMEDIACY

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    BUT THAT’S NOT DESIGN RESEARCH

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    LET’S INTERNET?

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    Back to me.

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    60% PROTOTYPE RESEARCH

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    10 YEARS 244 STUDIES 2,915 PARTICIPANTS (MODERATED) 165 ORGANIZATIONS 67,000

    OURS
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    SOCIAL IMPACT OF TECHNOLOGY

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    A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE

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    SF TO PARIS IN TWO MINUTES

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    WALTER??

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    Mobile Time Aware Research?

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    PORTABLE RESEARCH

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    DUAL LENS STREAMING FIELD RESEARCH •Livestream •Flip Cam RIP •It’s

    the view finder, silly •Actual duct tape
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    We have to avoid the big myth

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    The Myth: Geniuses have genius ideas that turn into genius

    products.
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    The Truth: Great Ideas come from Other Great Ideas

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    More Truth: Imaginative research facilitates invention.

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    URFRIDAY.COM N.Y. Nov 22nd USER RESEARCH FRIDAY

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    remoteresear.ch

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    Le End.

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    Nate Bolt nate@boltpeters.com @boltron