Presentation for Webcamp KL 31st July 2013 on Growth Hacking. Definition of growth hacking.
Focus on NON-PAID traffics.
Why it works on vector based startup and not scalar based. Explore some of the growth hacking techniques, etc.
NON-PAID trafﬁcs and retention. If you pay for trafﬁcs it is marketing. • Leverage on existing users to grow. • growth is measurable after implementation. • examples - Google, Dropbox and Hotmail Thursday, August 1, 13
and later on Firefox. • Netscape provides Google with massive distribution(#1 startup problem). • Now, Google pays Apple USD 1 billion to be default search engine for Apple Safari Thursday, August 1, 13
goodies to spread your product/ services. Like Dropbox’s - “use this link with friends”. Usually on page/software/app. • Viral Loop - Self fueling series of actions(loop) that drives users usually without them knowing about it to get more users for you. Like Hotmail’s PS I love you and Google default search engine setting. Usually happens off page(like email or chat messages) ... off page means outside your website/app. Thursday, August 1, 13
• A scalar - Has magnitude(size) but NO direction • A vector - Has magnitude(size) but WITH direction • Catalyst - A substance that modiﬁes and increases the reaction* rate. • *reaction does not mean necessarily growing. It could mean pivot or shutdown. Thursday, August 1, 13
a scalar(no direction) - growth usually unhealthy and may consume the founders. Very common with e-commerce startup. • Your startup is a vector - growth has direction(focus) and normally leads to proﬁtable stage. Thursday, August 1, 13
- growth can be very tiring and expensive. IMHO, most e-commerce startups are scalar. Common growth tactic is to give discount.....resulting in poor retention/ loyalty. • If your startup is vector based - growth can be very rewarding. Hotmail, Dropbox... just add server or disk space but maintain pricing.Google and Facebook get to sell more ads. • You or your management decision will determine if your startup is a scalar or vector. Thursday, August 1, 13
service), Hotmail(web email), Dropbox(cloud backup) easier to growth hack • Hardest or near impossible to growth hack is e-commerce. Despite the illusion of growth....giving discount is not growth hacking technique. Thursday, August 1, 13
validated your idea and retention rate. • Plug leaks around your bucket(reason for people to leave your website) as much as possible before growth hack. • When you don’t have marketing budget ;-) Thursday, August 1, 13
generating lead bullets, improving trafﬁcs(SEO) and conversion(best if this means raking in the $$$). • Your product/service is working and then you can use some of the more quantitatively(market research data) driven growth techniques. Popular term for this is data driven growth. • With generated lead bullets, you can focus on where to grow and ﬁnd your silver bullet. With silver bullet, you can hit your target better and kill it easier. Thursday, August 1, 13
Your startup product/service achieved a product-market ﬁt, and you see more signups, higher retention, more active users, more repeat purchases or whatever conversion metrics you decided. • Your NON-PAID TRAFFICS graph is higher than your PAID TRAFFICS graph. Thursday, August 1, 13
• Built a growth team to optimize the curve...... more more signups, higher higher retention, more more active users, more more repeat purchases or whatever conversion metrics you decided. • Plug leakages along the way. Branchout has hyper growth but poor retention. Thursday, August 1, 13
hacker knows how to hack around the box, Great* Hacker knows how to hack the world” Think about which type of hacker you want to be...... * example - Linus Trovalds, Steve Jobs, Bill Gates, etc. Thursday, August 1, 13