WordCamp 2013 - Scalable wordpress business

How to build a scalable business using WordPress

Transcript

1. SCALABLE Learn   how   to   build   a   business   that   grows   faster   than   your   day   to   day   input. WP BUSINESS How  to   transform   1   unit   of   work   into   mul:ple  units  of  profit. @BrianBreslin WordCampMiami 2013 Saturday, April 6, 13
2. WordPress Economy WordPress  seeing  incredible  growth Last  year  27M  sites Today  64Million! 18%  of  all  websites #1  CMS  in  world 02 Saturday, April 6, 13
3. Wordpress  powered  sites  are  growing  by  over  100%  a  year,  market  share  wise,  it  is  the   fastest  growing  cms  plaNorm  in  the  world. Growth of wordpress ecosystem 03 Millions of wordpress sites 63,500 27,500 12,500 20,000 30,000 40,000 50,000 60,000 2011 2012 2013 Saturday, April 6, 13
4. What is a scalable biz? Scalable businesses soar! • 1 Hour of work not = 1 Hour of income • Reusable components • Serving many customers with few resources • Non-linear input to output scale 04 Your  units  of  input  need  to  produce  mul:ple   :mes  units  of  output! Saturday, April 6, 13
5. There  are  countless  ways  to  market  your  WP  biz.  Some  of  the  most  effec:ve  in  WP  as   there  is  no  good  “app  store”  or  central  distribu:on  channel  are:  email,  affiliates,  and   social  media. How to market your wp biz 05 Saturday, April 6, 13
6. Where to sell your WP products? Marketplaces! • Themeforest • Wordpress.org (sort of) • Direct • find partners (distribution bundles) 06 Saturday, April 6, 13
7. Incen:vize  through  credits  or   features Affiliate Marketing Service  credits  or  products  are   cheaper  to  offer  than  $ Once  you  ramp  up,  try  geZng  into   CJ.com  or  other  affiliate   marketplaces 01 01 02 03 03 02 07 Incentivize your brand ambassadors Turn your customers into your salesmen Saturday, April 6, 13
8. Make  content  you  would  find  useful  for   your   own   purposes   as   a   prospec:ve   user.   Informa:ve   posts   =   traffic   =   revenue. Content Marketing 08 Useful content wins in 2013 Saturday, April 6, 13
9. As  part  of  any  good  marke:ng  plan,  make  key  points  shareable  or  engage-­‐able   Make your content shareable 09 Saturday, April 6, 13
10. A  simple  KB  can  save  you  hundreds  per   month   in   support   costs.   Use   your   blog   or   a   separate   wordpress   install   for   building   out   your   searchable   support   guide. Build Knowledgebases 10 Save on support costs Saturday, April 6, 13
11. Making your traditional biz scalable 11 Turn non-scalable into scalable •How to make more output from same input? •Identifying costs •Define processes •Define components •Reuse, reuse, reuse Saturday, April 6, 13
12. How to pick your scalable business idea 12 What are we going to build? •What problems do you face daily? •What would you pay for that saves you time? •How can your product make your customer money? •How can your product add value to WP? Saturday, April 6, 13
13. Determine  your  value  proposi:on How  does  it  save  your  customer  :me? How  does  it  make  them  money? Increasing ROI 13 $ $ $ $ 01 02 02 03 01 03 Saturday, April 6, 13
14. WooThemes WPEngine GravityForms iThemes Top Scalable WP Businesses These companies make MILLIONS $ 14 Saturday, April 6, 13
15. What is the future of wp? FUTURE!! • More “app stores” • More bundling • More use as a platform (see drupal) 15 Saturday, April 6, 13
16. WordPress as a platform Companies building “apps” using WordPress 16 •LiveNinja •RefreshMiami •MakerMarket Saturday, April 6, 13
17. Non  Profit  org  here  in  Miami.  Using   WP  +  Buddypress  to  create   community  and  fundraise. Case Study 17 RefreshMiami Project Budget $  1000 N EW How it scales Ticke:ng,  memberships,  and  more   allow  e-­‐commerce  sales  to  generate   revenue  w/minimal  human   interac:on Saturday, April 6, 13
18. Built  MVP  using  WooCommerce,  and   handful  of  custom  plugins.   80%  off  shelf  tools.   3D  Printable  Marketplace Case Study 18 MakerMarket Project Budget <  $2k N EW How it scales User  reg,  sales,  invoicing,  billing,  all   computerized.  Low  cost  allows  us  to   test  MVP  easily Saturday, April 6, 13
19. WordPress  Backup  SAAS  service.   Marke:ng/front-­‐end  all  WordPress. Case Study 19 PressBackup.com N EW How it scales Users  can  setup  and  pay  all  self-­‐serve.   One  server  can  handle  thousands  of   customers,  no  need  for  direct  1-­‐1   customer  interac:on  (except   support) Saturday, April 6, 13
20. Get in Touch 20 www.brianbreslin.com brianbreslin@gmail.com brbreslin23 (305) 728-4641 Saturday, April 6, 13
21. Thanks! WWW.BRIANBRESLIN.COM Saturday, April 6, 13