This Is For Everyone

This Is For Everyone

Seren Davies and Bruce Lawson, DeltaV Conference, May 2018

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bruce lawson

May 10, 2018
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Transcript

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    ICT access by population Total 
 global population ~7.4 billion

    High-speed
 internet 1.1 billion Total 
 internet users 3.2 billion Mobile phones 5.2 billion Within mobile coverage 7 billion
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    The world’s offline population Total 
 internet users 3.2 billion

    High-speed
 internet 1.1 billion India 1.063 billion Countries outside of the top 20 China 755 million Indonesia 213 million Pakistan 165 million Bangladesh 148 million Nigeria 111 million Brazil 98 million Ethiopia 95 million Mexico 70 million Congo, Dem. Rep. 68 million Philippines 63 million Russian Federation 55 million Iran, Islamic Rep. 54 million Myanmar 53 million Vietnam 52 million United States 51 million Tanzania 49 million Thailand 48 million Egypt, Arab Rep. 42 million Turkey 41 million
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    Paul R. Ehrlich, 1968 “The battle to feed all of

    humanity is over. In the 1970s hundreds of millions of people will starve to death in spite of any crash programs embarked upon now. At this late date nothing can prevent a substantial increase in the world death rate ...” - The Population Bomb
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    Norman Borlaug Nobel Prize Winner 1970, “credited with saving over

    a billion people worldwide from starvation”
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    Smartphones ▪ overwhelmingly Android ▪ low cost, low spec ▪

    very little RAM, very limited storage ▪ dual SIM
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    In India, only 96k of the 736k cell towers are

    3G enabled, but more critically, only 35k of those towers have a fiber optic connection to the backbone, which results in inconsistent connection. “ Flaky connection - India's mobile Internet: The revolution has begun Avdendus (2013)
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    people side-load apps and other content from third parties who

    have these apps downloaded to a PC and for a small fee will install apps from their computers to users’ phones. “ Nigeria - Constance Okoghenun, konga.com
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    Downloading a typical app with 20 MB APK can take

    more than 30 minutes on a 2G network, and the download is likely to fail before completion, due to the flaky nature of the network. “ - How we built Facebook Lite for every Android phone and network
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 With space this limited, the user is comparing

    their personal photo collection with the adoption of a new app on their phone. “ - Mobile App Developers Are Suffering
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    Progressive Web Apps ▪ live on the server so no

    update distribution lag
 ▪ require no app store or gatekeeper
 ▪ are a normal website on browsers such as Opera Mini, Safari, Windows phones
 ▪ searchable, indexable, linkable
 ▪ can work offline
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    Flipkart Lite ▪ 40% returning visitors week over week
 ▪

    +63% conversions from Home screen visits
 ▪ 3x time spent on FlipKart Lite
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    We want Flipkart Lite available on every phone over every

    flaky network in India “ Engagement + Reach - Amar Nagaram (Flipkart engineering)
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    “With PWAs […], without the download overhead of native apps

    […] developers in Nigeria can now give a great and up-to-date experience to their users.”
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    Make your sites small - doh! ▪ Compress images ▪

    HTTP2 ▪ SSR ▪ PWA? ▪ don’t autoplay media!
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    In Nigeria, the data needed to watch just 2 minutes

    of online video a day can cost more than sending a child to school for a month. “ Nigeria - How To Make Internet Affordable
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    Developing countries are home to 94% of the global offline

    population. “ - State of Connectivity 2014, internet.org
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    If you want to liberate a country, give them the

    internet. “ - Wael Ghonim, Egyptian internet activist
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    an increase in Internet maturity similar to the one experienced

    in mature countries over the past 5 years creates an increase in real GDP per capita of $500 on average during this period. “ Internet matters - The Net’s sweeping impact on growth, jobs, and prosperity (McKinsey Global Institute)
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    It took the Industrial Revolution of the 19th century 50

    years to produce the same result. “ Internet matters - The Net’s sweeping impact on growth, jobs, and prosperity (McKinsey Global Institute)
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