beliefs, backgrounds, biases are you bringing to this situation? • Topic • What needs discussed? What is the best way to address this topic with my skills, purpose, and audience? • Purpose • Are you trying to entertain? Inform? Shock? Persuade? Education? Call to action? • Audience • Who are you trying to reach? Age, social class, education, past experience, culture/subculture, expectations Rhetorical Situation Author Purpose Audience Topic EVERYTHING EXISTS WITHIN A CONTEXT: Historical context. Current events. (Time, Place, Conversation)