Designing Through Difficult Emotions - TEDx 2016

Presentation made at TEDxUTD on April 2, 2016.

Transcript

1. D E S I G N I N G
   T H R O U G H
   D I F F I C U L T
   E M O T I O N S
   CASSINI NAZIR
   

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2. Antonio Damasio
   Emotion is not a luxury:
   it is ... indispensable for
   survival.
   It plays a critical role
   in virtually all aspects of
   learning, reasoning, and
   creativity.
   

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3. make ugly things look better
   DESIGNERS
   shape emotions
   

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5. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax
   returns.
   How are you feeling about doing your taxes?
   Good
   Not so good
   Don't ask
   

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6. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax
   returns.
   How are you feeling about doing your taxes?
   We get it. The tax code is pretty crazy. But we’re used to rolling up our sleeves and
   making taxes less, well, taxing.
   Continue
   Good
   Don't ask
   Not so good
   

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7. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax
   returns.
   How are you feeling about doing your taxes?
   A lot of people feel the same way. The good news: Our customers rate us an average
   of 4.8 out of 5 stars.
   Continue
   Good
   Not so good
   Don't ask
   

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8. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax
   returns.
   How are you feeling about doing your taxes?
   A lot of people feel the same way. The good news: Our customers rate us an average
   of 4.8 out of 5 stars.
   Continue
   Good
   Not so good
   Don't ask
   

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9. 25% 50% 75% 100%
   not very difficult
   very difficult
   moderately difficult
   DIFFICULTY
   COMPLETION
   easy
   

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10. 25% 50% 75% 100%
    not very difficult
    very difficult
    moderately difficult
    DIFFICULTY
    COMPLETION
    easy
    

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11. 25% 50% 75% 100%
    not very difficult
    very difficult
    moderately difficult
    DIFFICULTY
    COMPLETION
    easy
    

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12. Yes, user — tell me
    your deepest,
    darkest thoughts.
    

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13. EMPATHY MAP
    PERSONA
    AFFINITY
    DIAGRAM
    AEIOU
    A/B TESTING
    CONTEXTUAL
    INQUIRY
    ETHNOGRAPHY
    USER
    OBSERVATION
    MUSTACHES
    CONTEXT
    SCENARIOS
    USER
    JOURNEY
    MAP
    PARTICIPATORY
    DESIGN
    DESIGN
    WORKSHOPS
    SCENARIO
    SWIMLANES
    RITE METHOD
    DESIGN
    CHARETTE
    SKINNY JEANS
    DESIGN FOLK HAVE THE TOOLS
    

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14. TO UNDERSTAND USERS
    DESIGN FOLK HAVE THE TOOLS
    

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15. TO UNDERSTAND USERS
    DESIGN FOLK HAVE THE TOOLS
    AND OURSELVES ?
    

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16. THE ACTION CYCLE
    

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17. GOAL
    THE ACTION CYCLE
    mind
    turn on
    light bulb
    

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18. GOAL
    THE ACTION CYCLE
    mind
    EXECUTE
    physical
    WORLD
    turn on
    light bulb
    event
    

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19. WORLD
    GOAL
    THE ACTION CYCLE
    turn on
    light bulb
    mind
    event
    EXECUTE
    physical
    EVALUATE
    mind
    

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20. WORLD
    GOAL
    THE ACTION CYCLE
    turn on
    light bulb
    mind
    event
    EXECUTE
    physical
    EVALUATE
    mind
    

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21. WORLD
    GOAL
    THE ACTION CYCLE
    turn on
    light bulb
    mind
    event
    EXECUTE
    physical
    EVALUATE
    mind
    FRUSTRATION
    IRRITATION
    DELIGHTED
    AMUSED
    PLEASURE
    CONTENTED
    THRILLED
    DESIRE
    CONFUSION
    DOUBT
    SATISFIED
    ANNOYED
    ENTERTAINED
    DISTRACTED
    ENGAGED
    BORED
    UNIMPRESSED
    UNSURE
    ENJOYMENT
    

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22. bit.ly/disfordepression
    

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23. bit.ly/disfordepression
    

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24. bit.ly/disfordepression
    

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25. bit.ly/disfordepression
    

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26. Put our work in front of others
    Compare ourselves to others
    Criticize ourselves
    Make ourselves vulnerable
    

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27. WORLD
    

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28. WORLD
    activating event
    

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29. EVALUATE
    mind
    beliefs
    +
    self talk
    WORLD
    activating event
    

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30. EXECUTE
    EVALUATE
    physical
    mind
    consequences
    emotional +
    behavioral
    WORLD
    beliefs
    +
    self talk
    activating event
    

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31. EXECUTE
    EVALUATE
    physical
    mind
    COGNITIVE BEHAVIORAL THERAPY
    WORLD
    beliefs
    +
    self talk
    consequences
    emotional +
    behavioral
    activating event
    

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32. DESIGNERS DON’T JUST
    DESIGN PRODUCTS
    THEY USE EMOTION
    TO CRAFT EXPERIENCE
    

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33. COMPANIES
    TEAMS
    MANAGERS
    STARTUPS
    GOVERNMENT
    DESIGN TRANSFORMS
    

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34. COMPANIES
    TEAMS
    MANAGERS
    STARTUPS
    GOVERNMENT
    INDIVIDUALS
    DESIGN TRANSFORMS
    

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35. Keith Yamashita
    

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44. WORLD
    GOAL
    mind
    event
    EXECUTE
    physical
    EVALUATE
    mind
    

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