From User Research to Design

If this had a subtitle, it would be "How to Use the Core Model Exercise to Bridge the Gap Between User Research and Design."

As designers, we are always looking for tools to help us create excellent experiences for our very unique users. You often start by identifying your goals and audiences. You conduct extensive research around your different user types. You learn their needs and preferences, but now what? How do you plan out the content these users need? During this case study, we’ll explore the Core Model exercise—one of the tools Aten uses to bridge the gap between user research and information architecture.

Transcript

1. From User Research to Design CHRISTINE COUGHLAN
2. Chris
 Coughlan DIRECTOR OF DIGITAL STRATEGY
3. @atendesign aten.io
4. Work That
 Matters
5. Work That
 Matters
6. From User Research to Design CHRISTINE COUGHLAN
8. “Structural design of the information space to facilitate intuitive access to content. ― Jesse James Garrett
9. PETER MORVILLE’S THREE CIRCLES OF INFORMATION ARCHITECTURE CONTENT USERS CONTEXT
10. “When you talk, you are only repeating what you already know. But if you listen, you may learn something new. ― The Dalai Lama
11. PETER MORVILLE’S THREE CIRCLES OF INFORMATION ARCHITECTURE CONTENT USERS CONTEXT
12. ATEN’S PROCESS DISCOVERY INFORMATION
 ARCHITECTURE VISUAL
 DESIGN
13. Discovery • Surveys • Goals & KPIs • Voice & Tone Workshop • Personas / Audience Definition • User Stories • Comparative Design Analysis • Focus Groups / Interviews • Observation • Usability Testing • Google Analytics • CrazyEgg • Card Sorting
14. Information Architecture
15. Visual Design
16. ATEN’S PROCESS DISCOVERY INFORMATION
 ARCHITECTURE VISUAL
 DESIGN
17. Core Model Exercise
18. Exploring the intersection of user tasks and business goals
19. Background 1. Are Halland – 2007 IA Summit 2. Core Content & Paths 3. Increase Findability & Value
20. This is an Ideas Exercise
21. 3. Core Page: 4. Inward Paths 6. Core Content 5. Forward Paths 1. User Task 2. Organization’s Business Goals Find a board game for my 13 year old niece’s birthday
22. 3. Core Page: 4. Inward Paths 6. Core Content 5. Forward Paths 1. User Task 2. Organization’s Business Goals Find a board game for my 13 year old niece’s birthday Increase profit margins and customer base. Encourage users to purchase more items
23. 3. Core Page: 4. Inward Paths 6. Core Content 5. Forward Paths 1. User Task 2. Organization’s Business Goals Find a board game for my 13 year old niece’s birthday Increase profit margins and customer base. Encourage users to purchase more items Amazon Product Page
24. 3. Core Page: 4. Inward Paths 6. Core Content 5. Forward Paths 1. User Task 2. Organization’s Business Goals Find a board game for my 13 year old niece’s birthday External Search (e.g Google) Niece’s wish list on Amazon Internal site search Suggestions on Amazon email Increase profit margins and customer base. Encourage users to purchase more items Amazon Product Page
25. 3. Core Page: 4. Inward Paths 6. Core Content 5. Forward Paths 1. User Task 2. Organization’s Business Goals Find a board game for my 13 year old niece’s birthday External Search (e.g Google) Purchase/Add to cart Niece’s wish list on Amazon Email to my sister Internal site search Purchase similar product Learn about Amazon Prime Suggestions on Amazon email Increase profit margins and customer base. Encourage users to purchase more items Amazon Product Page
26. 3. Core Page: 4. Inward Paths 6. Core Content 5. Forward Paths 1. User Task 2. Organization’s Business Goals Find a board game for my 13 year old niece’s birthday External Search (e.g Google) Product Image Product Description Price Value of purchasing from Amazon over Competitors Reviews and Ratings Age recommendations Share via email and Social media Frequently bought together Amazon Prime promo Purchase/Add to cart Niece’s wish list on Amazon Email to my sister Internal site search Purchase similar product Learn about Amazon Prime Suggestions on Amazon email Increase profit margins and customer base. Encourage users to purchase more items Amazon Product Page
29. User Stories • As a Cooperation Circle Leader, I need to find and connect with other Cooperation Circles working on similar issues and/or in the same region. • As Regional Support Staff, I need to provide online resources to Cooperation Circles. • As Global Support Staff, I need to explain URI in simple, engaging and inspiring ways. • As a Donor, I need to understand what URI does. • As a Donor, I need to understand why URI needs my support.
39. It’s not just about your homepage
47. Design for Difference
48. Thank You