Capturing Clients - How Building Good Relationships can Build Your Business

Presentation for WordCamp Austin, TX by Carrie Dils

Transcript

1. Tweet it up: @cdils or @wpatx jared
   atchison stephanie leary mark coppock chris wiegman daniel espinoza thank you to our sponsors Capturing Clients by Carrie Dils Friday, May 17, 13
2. Tweet it up: @cdils or @wpatx Capturing Clients How Building Good Relationships Will Build Your Business Carrie Dils WordCamp: Austin, TX May 18, 2013 Friday, May 17, 13
3. Tweet it up: @cdils or @wpatx What we’re not talking about Literally capturing clients The micro details Client management (i.e. proposals, invoicing) Business management (i.e. pricing, scheduling) Friday, May 17, 13
4. Tweet it up: @cdils or @wpatx What we are talking about Good habits for maintaining great relationships with your customers Friday, May 17, 13
5. Tweet it up: @cdils or @wpatx The goal? Friday, May 17, 13
6. Tweet it up: @cdils or @wpatx Pass a Useful Nugget Leave today with a Monday-morning action. Friday, May 17, 13
7. Tweet it up: @cdils or @wpatx Let’s Discuss (Session Agenda) 1. Finding clients 2. Setting the stage 3. Creating a love fest 4. Recovering a bad situation (just in case!) Friday, May 17, 13
8. Tweet it up: @cdils or @wpatx Finding Clients Friday, May 17, 13
9. Tweet it up: @cdils or @wpatx Finding Clients Know your ideal client Know what’s valuable to your ideal client Know where your ideal client hangs out Attract the right kind Friday, May 17, 13
10. Tweet it up: @cdils or @wpatx Finding Clients Participate Make yourself available Have a network Be visible Friday, May 17, 13
11. Tweet it up: @cdils or @wpatx Finding Clients Know the value you provide Put a value on your time Position yourself as someone of service Have confidence! Friday, May 17, 13
12. Tweet it up: @cdils or @wpatx Finding Clients Share information Answer questions Connect people (share your network) Offer value Friday, May 17, 13
13. Tweet it up: @cdils or @wpatx Finding Clients Attract the right kind Make yourself available Have confidence Offer value Friday, May 17, 13
14. Tweet it up: @cdils or @wpatx Setting the Stage Friday, May 17, 13
15. Tweet it up: @cdils or @wpatx Setting the Stage Invite it Insist on response Acknowledge Communicate. Friday, May 17, 13
16. Tweet it up: @cdils or @wpatx Setting the Stage Roadmap Timeline Costs Set expectations. Friday, May 17, 13
17. Tweet it up: @cdils or @wpatx Setting the Stage Be in control Invite questions Drop knowledge (or don’t) Set your client at ease. Friday, May 17, 13
18. Tweet it up: @cdils or @wpatx Setting the Stage Tie your success to your client’s Get your client excited Keep momentum Be excited for your client. Friday, May 17, 13
19. Tweet it up: @cdils or @wpatx Setting the Stage Communicate Set expectations Set your client at ease Be excited Friday, May 17, 13
20. Tweet it up: @cdils or @wpatx Create a love fest. Friday, May 17, 13
21. Tweet it up: @cdils or @wpatx Satisfied customers are often repeat customers. Thrilled customers are also repeat customers, except they bring their friends with them next time. ~ Peter Stark How to Thrill Your Customers (http://www.peterstark.com/2013/thrill-customers/) Friday, May 17, 13
22. Tweet it up: @cdils or @wpatx Create a love fest! End of project appreciation Yearly, hand-written note Referral gifts Say “Thank you.” Friday, May 17, 13
23. Tweet it up: @cdils or @wpatx Create a love fest! Share relevant news that doesn’t benefit you Share relevant news that does Check in periodically Keep in touch. Friday, May 17, 13
24. Tweet it up: @cdils or @wpatx Create a love fest! Send business Give business Draw positive attention to your client’s business Share and share alike. Friday, May 17, 13
25. Tweet it up: @cdils or @wpatx Create a love fest! Say “thank you” Keep in touch Share and share alike Friday, May 17, 13
26. Tweet it up: @cdils or @wpatx Recovering a bad situation Friday, May 17, 13
27. Tweet it up: @cdils or @wpatx Don’t be like Smokey. “I second that emotion.” ~ Smokey Robinson Friday, May 17, 13
28. Tweet it up: @cdils or @wpatx A gentle answer makes anger disappear, but a rough answer makes it grow. ~ Proverbs 15:1 Friday, May 17, 13
29. Tweet it up: @cdils or @wpatx Turn the frowns upside down Own your mistakes Make it right Give a peace offering (a high-value, minimal cost add-on) Friday, May 17, 13
30. Tweet it up: @cdils or @wpatx Friday, May 17, 13
31. Tweet it up: @cdils or @wpatx The takeaway Friday, May 17, 13
32. Tweet it up: @cdils or @wpatx Your mission (if you choose to accept it) Pick one thing to take action on this week. Friday, May 17, 13
33. Tweet it up: @cdils or @wpatx Your mission (if you choose to accept it) Do it. Friday, May 17, 13
34. Tweet it up: @cdils or @wpatx Q&A Friday, May 17, 13