Important Milestones in eCommerce

Transcript

1. Important Milestones in eCommerce CRM Software Development
2. An eCommerce CRM system enables businesses to optimize all store communications under one roof, facilitate smooth communication across departments, arrange, optimize, and synchronize all customer interactions, and analyze data throughout the customer lifecycle. What does CRM stand for in eCommerce?
3. eCommerce CRM development process 01 02 03 04 05 Strategize, plan, and prioritize Craft a user experience that resonates with your CRM processes Good-looking, branded, and usable user interface Tech stack & integrations Code, test, review, and launch
4. What are the benefits of eCommerce CRM software? Increased team performance Simplified collaboration Valuable insights about your customers Detailed analytics Enhanced marketing Better inventory planning On-time customer support and communication ➊ ➋ ➌ ➍ ➎ ➏ ➐
5. Strategize, plan, and prioritize 01 A well-designed platform won’t bring you the desired results if it doesn’t address your pains and business needs. Get your team together to brainstorm your future product. Analyze your business processes, outline pain points and challenges of customer relationship management, and be clear with what you want to accomplish with your solution.
6. Craft a user experience that resonates with your CRM processes 02 Seamless experience matters a lot, especially in complex systems like CRM. 01 02 03 Understand your users Design for multiple user types Ensure users are always at the heart of design process
7. What else is important when designing your CRM system is your buyer’s journey or customer lifecycle. Ideally, your customer lifecycle should define your CRM processes. Customer Lifecycle CRM Process (Customer Service) (Customer Service) (Sales) (Sales) (Marketing) (Marketing) ”“ Reach Generate Brand Awareness 1 2. Acquisition 2 Acquire Leads 5. Loyalty 4. Retention Drive Upsells and Referrals 5 4 Provide Superior Support 3. Conversion 3 Convert Leads into Customers
8. The most important features of eCommerce CRMs Contact management Opportunity management Lead management Workflow automation File sync & share Store, organize, and track data about your leads, prospects, and customers and have a complete picture of them Control the sales process by recognizing and managing opportunities, tracking deal details, streamlining marketing & sale processes Track leads activities, behavior, and qualifying them to make leads sales-ready Master your sales and marketing follow ups and never miss out on leads Enable your departments including sales, marketing, and technical support to share any data they collect from customers Contact details Live chats Alerts Updates Communication history Activity tracking The best time to send messages suggestions Built-in quoting Timeline overview Lead scoring & routing Cross-channel campaigns Email alerts Drag & Drop actions Auto-assigning Tags Folowing files Fast uploads Document management
9. What are qualities of a great CRM user interface design? x Usability. Ensure users can accomplish tasks easily and quickly without any (or at least much) training. t x Simplicity. Include only the necessary and logical elements.t x Clarity. Users should understand how your CRM works and be able to easily find what they’re looking for.t x Consistency. Keep your CRM clear and simple, but also keep it consistent.t x Responsiveness. Make sure your CRM app adjusts smoothly to different screen sizes, providing consistency across different devices. 03
10. Tech stack & integrations 04 CSS Node.js Mongo AWS JS C++ MySQL HTML There are dozens of programming languages, frameworks, and libraries to use in your CRM project development. How to choose your perfect one There isn’t a one-fits-all language. Your project must align with a language’s libraries, tools, and support.
11. Code, test, review, and launch 03 Build Build with empathy for the user Measure Test with future users and see how they respond Learn Pivot or persevere
12. vs Salesforce Сustom Development The buying vs building decision is crucial and shouldn’t come down to a coin toss. Your decision will impact your store’s future. Therefore, be data-driven, assess alternatives, and focus on the results. Below, we compare custom development and Salesforce to help you understand what’s right for you. FUNCTIONALITY ACCESS LEVELS & USER ROLES BUDGET & TIME DESIGN Use Salesforce Go Custom You need functionality that already exists in Salesforce CRM You won't have many employees and departments use a CRM You need a quick solution and are short on money You're okay with Salesforce customizable design options You require custom functionality to align with your unique business processes You'll have many employees/departments to use a CRM You have the resources necessary to build a CRM system from scratch You want to reflect brand identity across product lines