BBL_-_Unconscious_Bias.pdf

Transcript

1. Unconscious Bias We all have it, what can we do about it?
2. Prejudice is the child of ignorance
3. Prejudice is the child of ignorance
4. Humans are wired for prejudice But that doesn’t have to be the end of our story
5. BUT DOES BIAS US?
6. 1% BIASED AGAINST WOMEN
7. 5% BIASED AGAINST WOMEN
8. The Implicit Association Test (IAT) is a test that measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). IAT
10. MALE FEMALE FAMILY CAREER Mateus, Rodrigo and Daniel Carol, Marcela and Roberta Wedding, Marriage, Parents and Children Career, Corporation, Salary and Office
11. SAY LEFT FOR FAMILY AND RIGHT FOR CAREER
12. FAMILY CAREER WEDDING
13. FAMILY CAREER MARRIAGE
14. FAMILY CAREER PARENTS
15. FAMILY CAREER CAREER
16. FAMILY CAREER OFFICE
17. FAMILY CAREER SALARY
18. FAMILY CAREER CHILDREN
19. FAMILY CAREER CORPORATION
20. SAY LEFT FOR MALE AND RIGHT FOR FEMALE
21. MATEUS MALE FEMALE
22. DANIEL MALE FEMALE
23. MARCELA MALE FEMALE
24. CAROL MALE FEMALE
25. RODRIGO MALE FEMALE
26. SAY LEFT FOR FEMALE OR FAMILY AND RIGHT FOR MALE OR CAREER
27. ROBERTA MALE OR CAREER FEMALE OR FAMILY
28. CAROL MALE OR CAREER FEMALE OR FAMILY
29. SALARY MALE OR CAREER FEMALE OR FAMILY
30. MATEUS MALE OR CAREER FEMALE OR FAMILY
31. OFFICE MALE OR CAREER FEMALE OR FAMILY
32. WEDDING MALE OR CAREER FEMALE OR FAMILY
33. CHILDREN MALE OR CAREER FEMALE OR FAMILY
34. MARCELA MALE OR CAREER FEMALE OR FAMILY
35. RODRIGO MALE OR CAREER FEMALE OR FAMILY
36. CAREER MALE OR CAREER FEMALE OR FAMILY
37. PARENTS MALE OR CAREER FEMALE OR FAMILY
38. DANIEL MALE OR CAREER FEMALE OR FAMILY
39. MARRIAGE MALE OR CAREER FEMALE OR FAMILY
40. CORPORATION MALE OR CAREER FEMALE OR FAMILY
41. SAY LEFT FOR MALE OR FAMILY AND RIGHT FOR FEMALE OR CAREER
42. MARCELA FEMALE OR CAREER MALE OR FAMILY
43. RODRIGO FEMALE OR CAREER MALE OR FAMILY
44. CAROL FEMALE OR CAREER MALE OR FAMILY
45. PARENTS FEMALE OR CAREER MALE OR FAMILY
46. OFFICE FEMALE OR CAREER MALE OR FAMILY
47. MAUTES FEMALE OR CAREER MALE OR FAMILY
48. WEDDING FEMALE OR CAREER MALE OR FAMILY
49. CORPORATION FEMALE OR CAREER MALE OR FAMILY
50. CAREER FEMALE OR CAREER MALE OR FAMILY
51. CHILDREN FEMALE OR CAREER MALE OR FAMILY
52. DANIEL FEMALE OR CAREER MALE OR FAMILY
53. SALARY FEMALE OR CAREER MALE OR FAMILY
54. ROBERTA FEMALE OR CAREER MALE OR FAMILY
55. MARRIAGE FEMALE OR CAREER MALE OR FAMILY
56. HOMEM MULHER HUMANAS EXATAS Homem, Menino, Pai, Avô Menina, Tia, Filha, Esposa Filosofia, Literatura, Humanidades, Artes Física, Química, Matemática, Engenharia
57. DIGA ESQUERDA PARA HUMANAS E DIREITA PARA EXATAS
58. HUMANAS EXATAS HUMANIDADES
59. HUMANAS EXATAS FÍSICA
60. HUMANAS EXATAS QUIMÍCA
61. HUMANAS EXATAS ARTES
62. HUMANAS EXATAS LITERATURA
63. HUMANAS EXATAS ENGENHARIA
64. HUMANAS EXATAS MATEMÁTICA
65. HUMANAS EXATAS FILOSOFIA
66. DIGA ESQUERDA PARA HOMEM E DIREITA PARA MULHER
67. ESPOSA HOMEM MULHER
68. FILHA HOMEM MULHER
69. HOMEM HOMEM MULHER
70. AVÔ HOMEM MULHER
71. TIA HOMEM MULHER
72. PAI HOMEM MULHER
73. MENINO HOMEM MULHER
74. MENINA HOMEM MULHER
75. DIGA ESQUERDA PARA MULHER OU HUMANAS E DIREITA PARA HOMEM OU EXATAS
76. HOMEM MULHER OU HUMANAS HOMEM OU EXATAS
77. TIA MULHER OU HUMANAS HOMEM OU EXATAS
78. MENINA MULHER OU HUMANAS HOMEM OU EXATAS
79. FILOSOFIA MULHER OU HUMANAS HOMEM OU EXATAS
80. FÍSICA MULHER OU HUMANAS HOMEM OU EXATAS
81. AVÔ MULHER OU HUMANAS HOMEM OU EXATAS
82. ENGENHARIA MULHER OU HUMANAS HOMEM OU EXATAS
83. HUMANIDADES MULHER OU HUMANAS HOMEM OU EXATAS
84. PAI MULHER OU HUMANAS HOMEM OU EXATAS
85. ARTES MULHER OU HUMANAS HOMEM OU EXATAS
86. ESPOSA MULHER OU HUMANAS HOMEM OU EXATAS
87. MENINO MULHER OU HUMANAS HOMEM OU EXATAS
88. MATEMÁTICA MULHER OU HUMANAS HOMEM OU EXATAS
89. FILHA MULHER OU HUMANAS HOMEM OU EXATAS
90. QUIMÍCA MULHER OU HUMANAS HOMEM OU EXATAS
91. LITERATURA MULHER OU HUMANAS HOMEM OU EXATAS
92. DIGA ESQUERDA PARA HOMEM OU HUMANAS E DIREITA PARA MULHER OU EXATAS
93. ESPOSA HOMEM OU HUMANAS MULHER OU EXATAS
94. FÍSICA HOMEM OU HUMANAS MULHER OU EXATAS
95. AVÔ HOMEM OU HUMANAS MULHER OU EXATAS
96. HOMEM HOMEM OU HUMANAS MULHER OU EXATAS
97. ENGENHARIA HOMEM OU HUMANAS MULHER OU EXATAS
98. ARTES HOMEM OU HUMANAS MULHER OU EXATAS
99. FILHA HOMEM OU HUMANAS MULHER OU EXATAS
100. MENINA HOMEM OU HUMANAS MULHER OU EXATAS
101. LITERATURA HOMEM OU HUMANAS MULHER OU EXATAS
102. FILOSOFIA HOMEM OU HUMANAS MULHER OU EXATAS
103. TIA HOMEM OU HUMANAS MULHER OU EXATAS
104. PAI HOMEM OU HUMANAS MULHER OU EXATAS
105. HUMANIDADES HOMEM OU HUMANAS MULHER OU EXATAS
106. MENINO HOMEM OU HUMANAS MULHER OU EXATAS
107. QUIMÍCA HOMEM OU HUMANAS MULHER OU EXATAS
108. MATEMÁTICA HOMEM OU HUMANAS MULHER OU EXATAS
116. DIVERSITY IS A COMPETITIVE ADVANTAGE
117. And lack of diversity is a disadvantage
119. GOOGLE VENTURES
120. STRUCTURE SUCCESS COLLECT DATA EVALUATE SUBTLE MESSAGES HOLD EVERYONE ACCOUNTABLE
121. STRUCTURE SUCCESS
122. Are Emily and Greg more employable than Lashika and Jamal?
123. Emily and Greg: Lashika and Jamal: Marianne Bertrand and Sendhil Mullainathan, The American Economic Review, Vol. 94, No. 4, (Sep., 2004), pp. 991-1013
124. CONSTRUCTED CRITERIA: REDEFINING MERIT TO JUSTIFY DISCRIMINATION
125. Eric Luis Uhlmann e Geoffrey L. Cohen, Yale University
127. COLLECT DATA
129. IF YOU ARE NOT CONVINCED YOU ARE PART OF THE PROBLEM YOU WON'T BE PART OF THE SOLUTION
130. EVALUATE SUBTLE MESSAGES
131. # of words used Interaction Length Perceived Negativity (scale of 1 to 5) 257 169 4m 5s 6m 23s 2.94 3.84 Barron, L. G., & Hebl, M. (2013), Rice University. The Effects of Sexual Orientation Anti Discrimination Legislation on Interpersonal Discrimination in Employment
132. HOLD EVERYONE ACCOUNTABLE
133. HOLD EVERYONE ACCOUNTABLE
134. https://implicit.harvard.edu/implicit/brazil/ https://www.facebook.com/mulheresnaengenhariaufsc/ https://www.theguardian.com/technology /2018/oct/10/amazon-hiring-ai-gender-bia s-recruiting-engine https://www.mckinsey.com/business-functions/organiza tion/our-insights/why-diversity-matters