User Research for ASRock X10

Get some ideas from user's motivations for IoT by researching qualitative metrics from the Internet. By responding their needs and wants, we are clear on what features we should build on the new version app.

Besides that, I analysed how the integration of IoT utility will impact current behaviour of this app which is used for router management.

Transcript

1. X10 Carry out the research for Router & IoT User
2. Journey Map Awareness Discover Setup Usage Tell me through the steps while buying a router?
3. Internet Management Internet ShareUsage 75% 25% Surveyed 20 customers
4. Source : Apple.com
5. IoT Internet Share Internet Mangement Router + IoT
6. Internet Share Internet Mangement & IoT Usage Usage Router + IoT
7. Usage Awareness Discover Setup
8. Motivations for IoT 90% 70% 48% personal and family security remains one of the top reasons to purchase a smart home system they are excited about the potential cost savings from energy efficiency and monitoring they are excited about potential convenience in programming home settings and maintenance Source : Icontrol State of the Smart Home 2015 Customers say…
9. Age Plays a Role in Excitement “U.S. customers aged 55+ exhibit a higher level of excitement around the cost savings benefit of the smart home (78% of those aged 55+)” “U.S. customers aged 25-34 express a higher level of excitement around…Great productivity and ability to manage work-life balance…” Source : Icontrol State of the Smart Home 2015
10. Inform app functionality & highlight new opportunity Presentation of Users
11. Leslie Alexander 55 Retired Married, two kids “My income mostly from my pension after retirement. So I need to improve my home energy efficiency.” Age Occupation Status More and less Tech Knowledge Goals • Want to be aware of where most of my energy is consumed • Get into electricity saving habits • Save money
12. • Alex bought a smart plug that’s supported by X10 • He downloaded X10 app and followed the instructions to set them up • Plugged power adapter to the smart socket • He saw info on electricity consumption and estimated cost right away. • After a week, he got a report showing how much time he ran for electricity this week with estimated cost. • Right now he knew what adjustment he might need to make • Another week later, he got a report saying he had improved! Great! Keep going! • A month later, his electricity billed less money than ever. • He was going to buy more plugs to monitor different rooms that are using his home energy
13. Kyle Hoffman 33 Manager Single “I like learning about modern technology. I would like to give it a try.” Age Occupation Status Expert Tech Knowledge Goals • Pick the smarts I only need to build a smart home system • Keep track of everything • Stay simple, easy, and smart • Automate process to make my life more convenient
14. • Hoffman bought an air quality sensor and smart plug that supported by X10 • He downloaded X10 app and followed the instructions to set them up • The app immediately showed him the info about air quality status and electricity consumption with related controls • He wanted to trigger the power automatically for the light at the door when he get home at evening. • There was a mode called Home, made him easy to rule the smart plug • He scheduled the time (18:00-09:00) and add a condition only if he was really at home via Geo location from mobile. • Right now when he got home, the door light would open for him. Very smart!
15. • See clear & useful energy consumption in different ways at a glance • Gaining an insights from a report for cost saving from energy efficiency Server Their Needs Alex saved money via… Hoffman had had easy and better life via… • Easy management • Use mode to control devices by using schedule and other automation