Outsource Your Content Marketing (The WordPress Way)

Outsource Your Content Marketing (The WordPress Way)

So you know your business needs to get into content marketing, but unless you have plenty of free time, it’s easy to get overwhelmed by all the extra work required (after all, your content won’t write, edit, promote, and measure itself). In this session, you’ll learn how core WordPress features—and a few open source plugins—can make hiring, organizing, and working with your new content team easy, efficient, and safe at every step along the way so you can keep your free time and grow your small business.

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Chris Van Patten

September 13, 2014
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Transcript

  1. OUTSOURCE YOUR CONTENT MARKETING (THE WORDPRESS WAY)

  2. @ C H R I S VA N PAT T

    E N
  3. None
  4. @ N A R J C A S T

  5. B L A S T O F FA P P.

    C O M
  6. CONTENT MARKETING

  7. Blog posts eBooks Podcasts Infographics etc.

  8. CONTENT CALENDAR

  9. WHAT CONTENT TYPES?

  10. None
  11. None
  12. None
  13. BE USEFUL, BE RELEVANT

  14. HIRING

  15. Content Creators Content Editors Content Preparer Project Manager (optional)

  16. Elance-oDesk Fiverr Dribbble Scripted

  17. None
  18. PROCESSES

  19. DOCUMENT COMMON TASKS

  20. Process outline Content “style guide” Guidelines for post formatting Keyword

    research strategies Choosing images
  21. STEP-BY-STEP PROCESS

  22. STEPS SHOULD LEAD INTO EACH OTHER

  23. Create concept Write draft Approve draft Copy-edit draft Format post

    in WordPress Schedule in social media
  24. BE SPECIFIC! WHO HANDLES EACH TASK?

  25. Create concept [you] Write draft [writer] Approve draft [you] Copy-edit

    draft [proofreader] Format post in WordPress [formatter] Schedule in social media [formatter]
  26. None
  27. None
  28. WATCHING THE PROCESS

  29. See content as it develops

  30. None
  31. None
  32. Slack / HipChat Trello P2 WP Project Manager Team Snippets

  33. ANALYTICS

  34. UNDERSTAND THE VALUE OF YOUR CONTENT

  35. Google Analytics Dashboard for WP Google Analytics Post Pageviews xtra.ga

  36. FIN

  37. ?S