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Outsource Your Content Marketing (The WordPress Way)

Outsource Your Content Marketing (The WordPress Way)

So you know your business needs to get into content marketing, but unless you have plenty of free time, it’s easy to get overwhelmed by all the extra work required (after all, your content won’t write, edit, promote, and measure itself). In this session, you’ll learn how core WordPress features—and a few open source plugins—can make hiring, organizing, and working with your new content team easy, efficient, and safe at every step along the way so you can keep your free time and grow your small business.

Chris Van Patten

September 13, 2014
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  1. OUTSOURCE YOUR
    CONTENT MARKETING

    (THE WORDPRESS WAY)

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  2. @ C H R I S VA N PAT T E N

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  4. @ N A R J C A S T

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  5. B L A S T O F FA P P. C O M

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  6. CONTENT MARKETING

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  7. Blog posts

    eBooks

    Podcasts

    Infographics

    etc.

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  8. CONTENT CALENDAR

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  9. WHAT CONTENT TYPES?

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  13. BE USEFUL, BE RELEVANT

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  14. HIRING

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  15. Content Creators

    Content Editors

    Content Preparer

    Project Manager (optional)

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  16. Elance-oDesk

    Fiverr

    Dribbble

    Scripted

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  18. PROCESSES

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  19. DOCUMENT

    COMMON TASKS

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  20. Process outline

    Content “style guide”

    Guidelines for post formatting

    Keyword research strategies

    Choosing images

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  21. STEP-BY-STEP PROCESS

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  22. STEPS SHOULD LEAD

    INTO EACH OTHER

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  23. Create concept

    Write draft

    Approve draft

    Copy-edit draft

    Format post in WordPress

    Schedule in social media

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  24. BE SPECIFIC!

    WHO HANDLES EACH TASK?

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  25. Create concept [you]
    Write draft [writer]
    Approve draft [you]
    Copy-edit draft [proofreader]
    Format post in WordPress [formatter]
    Schedule in social media [formatter]

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  28. WATCHING THE PROCESS

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  29. See content as it develops

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  32. Slack / HipChat

    Trello

    P2

    WP Project Manager

    Team Snippets

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  33. ANALYTICS

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  34. UNDERSTAND THE VALUE

    OF YOUR CONTENT

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  35. Google Analytics Dashboard for WP

    Google Analytics Post Pageviews

    xtra.ga

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  36. FIN

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  37. ?S

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