Outsource Your Content Marketing (The WordPress Way)

So you know your business needs to get into content marketing, but unless you have plenty of free time, it’s easy to get overwhelmed by all the extra work required (after all, your content won’t write, edit, promote, and measure itself). In this session, you’ll learn how core WordPress features—and a few open source plugins—can make hiring, organizing, and working with your new content team easy, efficient, and safe at every step along the way so you can keep your free time and grow your small business.

Transcript

1. OUTSOURCE YOUR CONTENT MARKETING (THE WORDPRESS WAY)
2. @ C H R I S VA N PAT T E N
4. @ N A R J C A S T
5. B L A S T O F FA P P. C O M
6. CONTENT MARKETING
7. Blog posts eBooks Podcasts Infographics etc.
8. CONTENT CALENDAR
9. WHAT CONTENT TYPES?
13. BE USEFUL, BE RELEVANT
14. HIRING
15. Content Creators Content Editors Content Preparer Project Manager (optional)
16. Elance-oDesk Fiverr Dribbble Scripted
18. PROCESSES
19. DOCUMENT COMMON TASKS
20. Process outline Content “style guide” Guidelines for post formatting Keyword research strategies Choosing images
21. STEP-BY-STEP PROCESS
22. STEPS SHOULD LEAD INTO EACH OTHER
23. Create concept Write draft Approve draft Copy-edit draft Format post in WordPress Schedule in social media
24. BE SPECIFIC! WHO HANDLES EACH TASK?
25. Create concept [you] Write draft [writer] Approve draft [you] Copy-edit draft [proofreader] Format post in WordPress [formatter] Schedule in social media [formatter]
28. WATCHING THE PROCESS
29. See content as it develops
32. Slack / HipChat Trello P2 WP Project Manager Team Snippets
33. ANALYTICS
34. UNDERSTAND THE VALUE OF YOUR CONTENT
35. Google Analytics Dashboard for WP Google Analytics Post Pageviews xtra.ga
36. FIN
37. ?S