Embracing constraint

C9b18d9dff88a9dd2393364c2b3b21bd?s=47 Simon Collison
September 23, 2012

Embracing constraint

Refresh LX, Lisbon, Portugal, 21st September 2012

For many designers total freedom is far from ideal. We need an idea or a brief, but with that come inevitable constraints. Understanding and embracing these constraints is key to finding a simpler way to manage complexity in the websites we build. With less freedom and fewer resources, we have to make smarter decisions. In this practical talk, Simon will look at why we should impose limits, with a focus on making sense of the constraints we're given, why we should apply constraints ourselves, and how constraints can be a core feature in our work.

C9b18d9dff88a9dd2393364c2b3b21bd?s=128

Simon Collison

September 23, 2012
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Transcript

  1. Embracing constraint

  2. 1024 x 768

  3. 4:3

  4. 16:9

  5. 1920 x 1080

  6. 30

  7. 140

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  21. 8

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  26. Having complete freedom is possibly the worst way to start

    any project.
  27. Given constraints

  28. With less freedom and fewer resources, we have to make

    smarter decisions.
  29. Why impose limits?

  30. Simplicity and complexity

  31. Less is more. Simple is be er. Right?

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  41. We don’t design web pages. We design systems.

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  43. 800

  44. 960

  45. 320

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  48. Constraint is key to understanding complexity. Increase constraint and you

    create an ordered system; do that inappropriately and you create the conditions for catastrophic failure; remove constraint and the system is chaotic. Dave Snowden, The 5 C’s of Complexity
  49. Content as constraint

  50. The constraints we know, and the constraints we’ve yet to

    encounter.
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  52. Unleash complexity in orchestrated phases, and increase power gradually.

  53. Constraints as selling point

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  58. We design to communicate, and we seek emotive responses.

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  61. delight / emotion / surprise systems / constraint / restraint

    simplicity / complexity / focus context / reduction
  62. Thanks Simon Collison @colly