a more meaningful web
ÍMARK, Reykjavík 2012
Photo: [email protected]
Icelanders are very forward-thinking, and quickly
embrace new technologies. The web is no exception,
and I’m seeing an increasing number of beautifully
designed, standards-compliant sites reaching out
from the island. A couple of the ones I’ve listed have
already impressed the global design community —
and for good reason.
2nd June 2004
A responsible web
The web is not print
The screen brings with it diﬀerent kinds of
challenges for visual design, some of which
occur exclusively in interactive media.
It’s unrealistic to think our old methods can ﬁll
in all the gaps, but new interaction pa erns and
visual languages emerge everyday.
These are the building blocks for our new design
JASON SANTA MARIA, 2008
Craft, tools, inquiry
Cra smanship is a basic human
impulse: the desire to do a job well
for its own sake
Tools are the scaﬀold for what we
produce, the enablers. They help us
bring our ideas to fruition.
Inquiring beyond the “necessary”
to explore other areas, look at
things diﬀerently, and bring these
ﬁndings back into our work.
web designer 100%
and the message
h p://jetse er.com
h p://nikebe erworld.com
Web writing is...
Good writing adapted to the limits of the web
as a medium and the needs of users.
Trust in the the website and information source.
Brevity and swi delivery of information
Retrieval of key facts and information very quickly.
Understanding the context of the page and website.
Looking for calls to action or next steps.
Email, print or respond to information immediately.
Relevance, Titles and Headings
Icons, drop-caps and images
Linkage and Sources
BITC, CR, CSR, 8000,
NGO, SRI, SORI, EHS,
EMAS, DJSI, APPG,
Triple bo om line
What should boards do to ensure companies behave
responsibly, and why? Both corporate responsibility
and corporate governance have climbed the
corporate agenda in recent years. But there has been
li le consideration of how these two areas
interrelate or about the speciﬁc board contribution
to corporate responsibility. Both the Combined
Code on Corporate Governance and the new
Company Law Reform Bill give directors duties
related to corporate responsibility. This report
outlines the challenge boards face in fulﬁlling them,
and the actions they can take in order to do so.
Meaning & perception
The models people have of themselves,
others, the environment, and the things
with which they interact.
What are our motives, and why do
we go in one particular direction?
A longing for the past, or the
ephemera of the olden days, and the
sense that everything was be er
than it is today.
The art of using language eﬀectively
in order to persuade.
The everyday language through
which a group, community or
regional area communicates.
The opportunity to present and
exploit wit in order to communicate
By using typography
we give a wri en idea a visual form.
for evolving websites
We don’t design web pages. We
h p://thebolditalic.com/ h p://jasonsantamaria.com/
The ability to alter the presentation of a
website without altering its structure
should have opened up the ﬂoodgates of
JEREMY KEITH, 2006
Emotion & delight
To delight someone is to give them a
small lesson in seeing the world as
to our world