Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I am Designer (and so can you!) -- Ruby User Group Berlin
Search
Justine
April 03, 2014
Design
1
150
I am Designer (and so can you!) -- Ruby User Group Berlin
Presentation of my talk on design for developers.
Justine
April 03, 2014
Tweet
Share
More Decks by Justine
See All by Justine
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
110
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
420
CCAD College Preview Talk
ctrlaltjustine
2
150
I Am Designer (and so can you!)
ctrlaltjustine
6
270
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
420
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
260
Transitioning from Print to Web
ctrlaltjustine
1
200
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
700
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
320
Other Decks in Design
See All in Design
noteのアクセシビリティ これまでのプロダクト・組織へのアプローチとこれからのこと
tatsuyasawanobori
1
1k
2024デザすぷVol.4 新年会/ Design Sprout Bar vol-4
root_recruit
1
320
Wolf and the seven goatkids
_limex_
PRO
0
450
社内管理画面のデザインもプロダクトデザイン
takanorip
4
740
Webアプリケーションアクセシビリティ解説ウェビナー「8章 アクセシブルなUI設計の原理を導く」
magi1125
1
170
顕在化されていない期待、デザインの灯台
daitorii
1
1.1k
Data+Diversity: Celebrating W.E.B Du Bois through Data Visualization
ajstarks
0
310
231206_Book-launch-event_kato
hjmkth
2
1.2k
UIをもたらすコンテクストの考察
securecat
9
2.6k
Wishing Star Comic
torije
2
1.2k
非デザイナーのフロントエンドエンジニアがOOUIを考える
yud0uhu
8
3.8k
JBUG東京#22登壇資料_日頃クライアントワークを行っているディレクターが自社コーポレートサイトリニューアルを担当して学んだこと
webnaut
0
200
Featured
See All Featured
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
244
20k
Art, The Web, and Tiny UX
lynnandtonic
289
19k
Adopting Sorbet at Scale
ufuk
68
8.6k
Code Reviewing Like a Champion
maltzj
514
39k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
187
16k
Building a Scalable Design System with Sketch
lauravandoore
456
32k
Testing 201, or: Great Expectations
jmmastey
28
6.4k
The MySQL Ecosystem @ GitHub 2015
samlambert
243
12k
How GitHub (no longer) Works
holman
304
140k
Building Your Own Lightsaber
phodgson
99
5.7k
Principles of Awesome APIs and How to Build Them.
keavy
121
16k
Fashionably flexible responsive web design (full day workshop)
malarkey
398
65k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @SALTINEJUSTINE RUG_B
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS JUSTINE ARRECHE I WORK I TWEET I SPEAK @SALTINEJUSTINE
RUG_B