Grid and content structure PhoenixCoffee.com What to include: Logo Navigation Search bar Company info Newsletter Wholesale special paragraph subscription form advertisement Social Network Contact info Information
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER ON THE COLOR WHEEL blend in with one another. Colors on opposite sides of the color wheel create contrast together.
Picking a color scheme Color theory When you have color wiggle room on a website, do something different from your competitors HOME DEPOT ORANGE Lowe’s Blue
Color theory PhoenixCoffee.com What to think about: What colors do YOU Think of What colors do competitors use? WHEN you think about coffee? What kind of atmosphere What psychological triggers do you want to convey? Do you want to use?
Typography PhoenixCoffee.com What to think about: Serif or Sans-serif Let’s think about display fonts? What kind of message do you want to convey with the typefaces?