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QCMerge 2012 - I am Designer (and so can you!)

Justine
May 11, 2012

QCMerge 2012 - I am Designer (and so can you!)

Design workshop for the QCMerge in Cincinnati, Ohio.

Justine

May 11, 2012
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  1. I am Designer (and so can you!) Justine Arreche I

    work I tweet I speak @The Elefanta QC MERGE
  2. Introduction Today we’re going to talk about Grids and content

    structure Color theory Typography
  3. First off... Why is a well designed website so important?

  4. First off... Why is a well designed website so important?

    You look Professional. You earn Respect. You get Results.
  5. Grid and content structure Creating a grid keeps your content

    organized and easy to view.
  6. Grid and content structure Even this presentation was made with

    a grid.
  7. Grid and content structure 12 Column Grid

  8. Grid and content structure 12 Column Grid

  9. Grid and content structure 12 Column Grid

  10. Grid and content structure 12 Column Grid

  11. Grid and content structure 12 Column Grid

  12. Grid and content structure 12 Column Grid

  13. Grid and content structure 12 Column Grid LOGO IMAGE COPY

    COPY FEATURES FEATURES NAVIGATION FOOTER
  14. Grid and content structure PhoenixCoffee.com What to include: Logo Navigation

    Search bar Company info Newsletter Wholesale special paragraph subscription form advertisement Social Network Contact info Information
  15. Color theory The colors you design with are more than

    just “I like blue.” It’s about what’s relevant to your overall message.
  16. Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED

    Gentile, Romance WARMTH, WEALTH HAPPINESS, HUNGER Sophistication, Exotic Natural, Money STRENGTH INTELLIGENCE Organic STABILITY NEUTRAL Practical
  17. Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER

    ON THE COLOR WHEEL blend in with one another. Colors on opposite sides of the color wheel create contrast together.
  18. White & gray aren’t bad Color theory

  19. Picking a color scheme Color theory The easiest way to

    pick colors for your website is by picking one color and choosing tints 100% 50% 30% 0%
  20. Picking a color scheme Color theory If you’re feeling more

    daring, think about using contrasting colors. CONTRASTING COLORS COLOR IN BETWEEN
  21. Picking a color scheme Color theory When you have color

    wiggle room on a website, do something different from your competitors HOME DEPOT ORANGE Lowe’s Blue
  22. Color theory PhoenixCoffee.com What to think about: What colors do

    YOU Think of What colors do competitors use? WHEN you think about coffee? What kind of atmosphere What psychological triggers do you want to convey? Do you want to use?
  23. Typography Forget the hype on type. First and foremost, let

    the type work for you.
  24. Typography Let’s go over some typography basics. Serif Sans–Serif

  25. Typography Serifs Traditional Easier to read Great for blocks of

    copy
  26. Typography Sans–Serifs Modern Makes a bold statement Great for headlines

  27. Typography Keep it in the family. Type families were meant

    to be together.
  28. Typography Din. A type family. Din Bold Condensed Din Regular

  29. Typography By choosing a typeface that has a variety of

    options you can create a diverse look that’s cohesive.
  30. Typography But when you’re feeling daring... Choose typefaces that have

    things in common.
  31. Typography Choose the same typeface that comes in both serif

    and sans serif. LUCIDA TYPE FAMILY
  32. Typography Choose typefaces that have elements in common. ADelle and

    Gotham have SIMILAR WIDTHS and x-heights
  33. Typography Go for polar opposites to create contrast Choose a

    fun display typeface for headlines and go simple for the rest
  34. Typography PhoenixCoffee.com What to think about: Serif or Sans-serif    Let’s

    think about display fonts? What kind of message do you want to convey with the typefaces?
  35. Typography Looking for great webfonts? Check out these bomb-ass sites:

    myfonts.com    typekit.com Fontsquirrel.com
  36. Thanks (you’re the bomb diggity) Justine Arreche I work I

    tweet I Design @The Elefanta The Elefanta.com