Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
QCMerge 2012 - I am Designer (and so can you!)
Search
Justine
May 11, 2012
Design
9
330
QCMerge 2012 - I am Designer (and so can you!)
Design workshop for the QCMerge in Cincinnati, Ohio.
Justine
May 11, 2012
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
I Am Designer (and so can you!)
ctrlaltjustine
6
280
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
460
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
270
Transitioning from Print to Web
ctrlaltjustine
1
220
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
720
Other Decks in Design
See All in Design
LLMによるRAG評価用合成テストデータの生成
licux
6
660
241214_StackNagoya_プレイングマネージャーのプレイングの時間の使い方
kiyoshifuwa
0
210
一人ひとりのポテンシャルを活かしたナレッジマネジメントとは?
atsushihomma
0
360
エンタメ業界からDX領域に飛び込んだデザイナーが今立ち向かっている壁とは / applibot-dx-designer
cyberagentdevelopers
PRO
1
190
【Adobe MAX Japan 2025】上手にFireflyにお願いしてウェブデザイン案を出すぞ!
cremacrema
3
2.9k
界隈からの逃走–デザイン初め新年会2025
sekiguchiy
3
980
若手デザイナーチームが手がける CADC2024クリエイティブディレクションの全貌 / opening-design
cyberagentdevelopers
PRO
1
1.5k
20250129_DAST28_実空間にデジタル資源の接点をデザインする
majimasachi
0
210
共創するのはモノではなく価値 ── 日本の「はたらく」を変える挑戦 / Designship2024 MainStage
visional_engineering_and_design
1
720
ユーザーに向き合うデザインが介護・福祉の現場を変える / User-facing design changes the field of care and welfare
sms_tech
0
230
同人音声のための、 最高の視聴体験を求めて【サブカル×デザインMeetUP!】
vivion
0
190
LayerX DesignersDeck
layerx
PRO
0
2.5k
Featured
See All Featured
How to Ace a Technical Interview
jacobian
276
23k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
3
310
Producing Creativity
orderedlist
PRO
343
39k
Music & Morning Musume
bryan
46
6.3k
GraphQLとの向き合い方2022年版
quramy
44
13k
Scaling GitHub
holman
459
140k
Optimising Largest Contentful Paint
csswizardry
34
3.1k
How STYLIGHT went responsive
nonsquared
98
5.3k
Build The Right Thing And Hit Your Dates
maggiecrowley
34
2.5k
Why Our Code Smells
bkeepers
PRO
335
57k
Become a Pro
speakerdeck
PRO
26
5.1k
Fontdeck: Realign not Redesign
paulrobertlloyd
82
5.4k
Transcript
I am Designer (and so can you!) Justine Arreche I
work I tweet I speak @The Elefanta QC MERGE
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
First off... Why is a well designed website so important?
You look Professional. You earn Respect. You get Results.
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 Column Grid
Grid and content structure 12 Column Grid
Grid and content structure 12 Column Grid
Grid and content structure 12 Column Grid
Grid and content structure 12 Column Grid
Grid and content structure 12 Column Grid
Grid and content structure 12 Column Grid LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Grid and content structure PhoenixCoffee.com What to include: Logo Navigation
Search bar Company info Newsletter Wholesale special paragraph subscription form advertisement Social Network Contact info Information
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
Gentile, Romance WARMTH, WEALTH HAPPINESS, HUNGER Sophistication, Exotic Natural, Money STRENGTH INTELLIGENCE Organic STABILITY NEUTRAL Practical
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL blend in with one another. Colors on opposite sides of the color wheel create contrast together.
White & gray aren’t bad Color theory
Picking a color scheme Color theory The easiest way to
pick colors for your website is by picking one color and choosing tints 100% 50% 30% 0%
Picking a color scheme Color theory If you’re feeling more
daring, think about using contrasting colors. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory When you have color
wiggle room on a website, do something different from your competitors HOME DEPOT ORANGE Lowe’s Blue
Color theory PhoenixCoffee.com What to think about: What colors do
YOU Think of What colors do competitors use? WHEN you think about coffee? What kind of atmosphere What psychological triggers do you want to convey? Do you want to use?
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADelle and
Gotham have SIMILAR WIDTHS and x-heights
Typography Go for polar opposites to create contrast Choose a
fun display typeface for headlines and go simple for the rest
Typography PhoenixCoffee.com What to think about: Serif or Sans-serif Let’s
think about display fonts? What kind of message do you want to convey with the typefaces?
Typography Looking for great webfonts? Check out these bomb-ass sites:
myfonts.com typekit.com Fontsquirrel.com
Thanks (you’re the bomb diggity) Justine Arreche I work I
tweet I Design @The Elefanta The Elefanta.com