Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I Am Designer (and so can you!)
Search
Justine
May 17, 2013
Design
6
280
I Am Designer (and so can you!)
Stir Trek edition
Justine
May 17, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
460
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
270
Transitioning from Print to Web
ctrlaltjustine
1
220
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
720
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
330
Other Decks in Design
See All in Design
同人音声のための、 最高の視聴体験を求めて【サブカル×デザインMeetUP!】
vivion
0
190
藤本佳子・ポートフォリオ・2025/01
yoshi_designer
0
3.3k
12年続くB2DサービスとUXデザイン / UX Design keeps B2D service alive over 12 years
tnj
0
280
急成長中のWINTICKETにおける ちいさくはじめるライティング改善 / winticket-writing
cyberagentdevelopers
PRO
1
270
太田博三(@usagisan2020)
otanet
0
220
NAHO SHIMONO_Portfolio2025
nahohphp
0
120
界隈からの逃走–デザイン初め新年会2025
sekiguchiy
3
980
パンくずリストかわいい(breadcrumb so cute)
ysuda
0
160
政策広報実践講座_講演資料ダイジェスト2
capitolthink
0
120
ABEMAの進化 – 複雑化したコンテンツ構造とUI改善への道 – / abema-ui-improve
cyberagentdevelopers
PRO
2
570
今更聞けないデザイン思考 - 高専キャリア2024冬 / imasara-design-thinking
chige
5
870
もうひとつのアーキテクチャ #kichijojipm
kondoyuko
0
180
Featured
See All Featured
Unsuck your backbone
ammeep
669
57k
Producing Creativity
orderedlist
PRO
343
39k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
251
21k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
129
19k
Bootstrapping a Software Product
garrettdimon
PRO
305
110k
Done Done
chrislema
182
16k
Designing for Performance
lara
604
68k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.1k
Raft: Consensus for Rubyists
vanstee
137
6.8k
BBQ
matthewcrist
86
9.5k
Large-scale JavaScript Application Architecture
addyosmani
510
110k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
114
50k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA STIR TREK 2013
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS JUSTINE ARRECHE I WORK I TWEET I SPEAK @THE
ELEFANTA STIR TREK 2013