I Am Designer (and so can you!)

9c269c09f119cce083b4968890d4f189?s=47 Justine
May 17, 2013

I Am Designer (and so can you!)

Stir Trek edition

9c269c09f119cce083b4968890d4f189?s=128

Justine

May 17, 2013
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Transcript

  1. 1.

    I AM DESIGNER (and so can you!) JUSTINE ARRECHE I

    WORK I TWEET I SPEAK @THE ELEFANTA STIR TREK 2013
  2. 4.

    Why is a well designed website so important? YOU LOOK

    Professional. YOU EARN Respect. YOU GET Results. First off...
  3. 13.

    Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY

    COPY FEATURES FEATURES NAVIGATION FOOTER
  4. 14.

    Color theory The colors you design with are more than

    just “I like blue.” It’s about what’s relevant to your overall message.
  5. 15.

    Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED

    GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
  6. 16.

    Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER

    ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
  7. 18.

    Picking a color scheme Color theory THE EASIEST WAY TO

    PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
  8. 19.

    Picking a color scheme Color theory IF YOU’RE FEELING MORE

    DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
  9. 20.

    Picking a color scheme Color theory WHEN YOU HAVE COLOR

    WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
  10. 27.

    Typography By choosing a typeface that has a variety of

    options you can create a diverse look that’s cohesive.
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    Typography Go for polar opposites to create contrast CHOOSE A

    FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
  14. 32.

    Typography Looking for great webfonts? Check out these bomb-ass sites:

    MYFONTS.COM    TYPEKIT.COM FONTSQUIRREL.COM