Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I Am Designer (and so can you!)
Search
Justine
May 17, 2013
Design
6
290
I Am Designer (and so can you!)
Stir Trek edition
Justine
May 17, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
130
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
170
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
490
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
280
Transitioning from Print to Web
ctrlaltjustine
1
230
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
720
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
340
Other Decks in Design
See All in Design
AI駆動なデザイン開発 〜Figma Make でまるっとつくるか、 HTML でシンプルにつくるか〜
t_east
1
1.3k
#Dubois Challenge 2025: Economics
ajstarks
1
170
CursorでAI活用のナレッジベースを構築する
kanzaki
0
670
[2025.6.30 もがく中堅デザイナー、キャリアの分岐点] なんでもやる系デザイナーのもがきかた
taka_piya
1
3.2k
【PoCで終わらない】運用フェーズまで見据えたAI駆動UIデザイン/フロントエンド開発実践
kitami
1
330
Design Studio Deck | インクルーシブデザインスタジオCULUUM
culumu
3
3.8k
サービスデザインにおける、 映像活用の可能性(Spectrum Tokyo Meetup #18)
ka71
0
160
minpaku-community-scrum-patterns
norinity1103
1
360
企画を動かすデザイナーの思考!「広げて絞る」アプローチ。
hikidakan
0
160
アクセシビリティに取り組むメリット
magi1125
2
250
「UXとUIの違い」v2
shirasu3
0
230
株式会社Muture_ソーシャル推進事業
muture
PRO
0
140
Featured
See All Featured
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
23
1.4k
Designing for Performance
lara
610
69k
What’s in a name? Adding method to the madness
productmarketing
PRO
23
3.7k
Scaling GitHub
holman
463
140k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
131
19k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
252
21k
Music & Morning Musume
bryan
46
6.8k
It's Worth the Effort
3n
187
28k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
61k
Code Reviewing Like a Champion
maltzj
525
40k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3.1k
Optimizing for Happiness
mojombo
379
70k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA STIR TREK 2013
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS JUSTINE ARRECHE I WORK I TWEET I SPEAK @THE
ELEFANTA STIR TREK 2013