Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
ScotRubyConf 2012 - I am Designer (and so can y...
Search
Justine
July 03, 2012
Design
13
720
ScotRubyConf 2012 - I am Designer (and so can you!)
Revised slides from the Scottish Ruby Conference 2012.
Justine
July 03, 2012
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
130
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
170
I Am Designer (and so can you!)
ctrlaltjustine
6
290
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
500
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
280
Transitioning from Print to Web
ctrlaltjustine
1
230
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
340
Other Decks in Design
See All in Design
Marpで推しCSSスライドを作ろう! / marp-with-favorite-css
fujiemon
0
690
Building Experiences: Design Systems, User Experience, and Full Site Editing
marktimemedia
0
270
デザインエンジニアの延長にデザインマネージャーとしての可能性を探る
takanorip
0
650
オルタナUX | AIで高速化するのもいいけど品質も大事なんじゃない?というお話
iflection
6
2.9k
チームで事業価値を生み出す、プロアクティブなデザイナーになるための道のり/ Designship2025_Naya
root_recruit
PRO
0
220
21 Ways to Call American Airlines Customer Care Full Guide USA
americanhub
0
220
不確実性の時代にみんなで試したFigma × MCP × Cursor ハンズオン
techtekt
PRO
7
1k
SAMSUL KAMAR ABDUL RAHMAN
samsulrahman32
0
170
Spectrum Tokyo_ デザイナーが事業責任者になってみた
shin_2
0
160
数理的アプローチで挑むスマホUIのデザイン改善:タップ成功率推定ツール「Tappy」の社内活用事例 / Improving Smartphone UI Design with a Mathematical Approach: In-house Use Case of the Tap Success Rate Estimation Tool "Tappy"
lycorptech_jp
PRO
0
880
Goodpatch Tour💙 / We are hiring!
goodpatch
31
900k
[2025.6.30 もがく中堅デザイナー、キャリアの分岐点] なんでもやる系デザイナーのもがきかた
taka_piya
1
4.2k
Featured
See All Featured
Navigating Team Friction
lara
190
15k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
249
1.3M
Gamification - CAS2011
davidbonilla
81
5.5k
Docker and Python
trallard
46
3.6k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
658
61k
Into the Great Unknown - MozCon
thekraken
40
2.1k
The Language of Interfaces
destraynor
162
25k
A Tale of Four Properties
chriscoyier
161
23k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Unsuck your backbone
ammeep
671
58k
BBQ
matthewcrist
89
9.9k
Principles of Awesome APIs and How to Build Them.
keavy
127
17k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA SCOTTISH RUBY CON
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
First off... Why is a well designed website so important?
YOU LOOK Professional. YOU EARN Respect. YOU GET Results.
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS (you’re the bomb diggity) JUSTINE ARRECHE I WORK I
TWEET I DESIGN @THE ELEFANTA THE ELEFANTA.COM