Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Ruby Conf Uruguay - I Am Designer (and so can y...
Search
Justine
March 22, 2013
Design
11
440
Ruby Conf Uruguay - I Am Designer (and so can you!)
Mi presentación Ruby Conf UY de diseño por programmers
Justine
March 22, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
150
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
I Am Designer (and so can you!)
ctrlaltjustine
6
280
CodeMash 13 - I am Designer and so can you!
ctrlaltjustine
5
270
Transitioning from Print to Web
ctrlaltjustine
1
210
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
710
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
320
Other Decks in Design
See All in Design
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
baasie
0
130
DMMデザイン組織の生成AI導入プロセス - Adobe Fireflyと振り返る約1年とこれから -
takumasaito
1
300
管理画面の全体UXは利用時品質モデルで考える
readymadegogo
1
1.7k
Tataki Ryu
olgastoryboard
0
130
Designing and Automating Component Specifications (Into Design Systems)
nathanacurtis
3
400
SaaSのマーケティングを進めるサービスサイトを育てる取り組み / Designship 2024 Main Stage
sms_tech
0
330
情報設計からのデザインアプローチ ~ユーザーの声を聞くよりも、もっとデータの声を聞け~
securecat
4
2.1k
新しいemoji😄のアイデアをUnicodeが募集中‼️🏃♀️💨💨💨傾向を学んでみんな提案しよう💪
oguemon
2
610
地図・デザイン・可視化 −情報をわかりやすく伝えるために−
hjmkth
1
430
ふわっとはじめるSSOT – SSOT for Communication Design
sekiguchiy
0
1k
MLP_Cleanup_Olga
olgastoryboard
0
120
Kim Possible - Crush
olgastoryboard
0
120
Featured
See All Featured
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Teambox: Starting and Learning
jrom
132
8.7k
How To Stay Up To Date on Web Technology
chriscoyier
787
250k
Designing Experiences People Love
moore
138
23k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
105
48k
No one is an island. Learnings from fostering a developers community.
thoeni
19
2.9k
Design by the Numbers
sachag
278
19k
Building Your Own Lightsaber
phodgson
102
6k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
25
1.7k
Being A Developer After 40
akosma
84
590k
Rails Girls Zürich Keynote
gr2m
93
13k
In The Pink: A Labor of Love
frogandcode
139
22k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA RUBY CONF UY
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS JUSTINE ARRECHE I WORK I TWEET I SPEAK @THE
ELEFANTA RUBY CONF UY